Product Manager in Berlin, Germany

At Onfido, a financial technology startup that focused on identity verification, I was the product manager responsible for end-to-end the product and operations of internal tools and document checks.

By introducing a hybrid strategy of manual and automatic processes, quality control, and machine learning, we were able to work at scale, increasing operations from 300 document checks a month to over 10,000 daily, in less than a year.

In a further iteration, I was responsible for adapting the product so it would be ready for outsourcing manual processes to a third party whilst remaining ISO-270001 compliant. The new way of operating reduced costs by approximately 30% thus increasing the profitability of the product and allowing flexibility to handle more volume.

After performing a detailed analysis of all of the available solutions in the market and assessing the capabilities of building software internally, I developed a hybrid strategy that consisted on using open source software for our learning management platform.

I led the architecture, design, and implementation. This has increased NPS by 30% and the operational efficiency by approximately 35%.

The stakeholder management was specifically challenging as there were many interested parties due to this product being the core of the business.

At Ironhack, an edtech and web development boot-camp company, part of the value proposition for our students was the access to a curated list of companies that created job opportunities for them.

By conducting interviews with the companies that we were partnered with, I've identified multiple pain points that the current market solutions weren't addressing. Based on this, I created a low complexity proof of concept which helped validate the hypothesis.

This research became the basis for a new business strategy supported by a product strategy that reused existing products and processes, thus creating a new source of recurring revenue with high profitability.

I identified the different products with their mission, remit and key metrics by conducting user research and internal business analysis.

Based on this, I created the product lines, populated each cross-functional squad with key members, and led the strategy for each to become independent but highly cohesive.

As the product leader of the organization, I led the discovery and documentation of our vision, creating the necessary assets needed to achieve funding at the early stages.

At Unidays, a student affiliate network, I was responsible for the student verification product.

Under my leadership, the team managed to aggregate all the different means of verification under an engine that was self-contained, self-scaling, and self-healing. This became the foundation of a much more scalable platform.

As a further iteration, the team managed to wrap the engine as an iOS SDK which we released to beta customers who helped validate the value proposition.

By doing this, the sales team had a new selling tool, the business a new revenue stream, and the users enjoyed a much more seamless experience whilst browsing our clients' apps.

By designing a combined effort between internal software and third parties such as Zendesk, the team managed to handle thousands of requests daily which were allocated to different queues following logic dictated by business.