Alejandro Velasco

Digital Designer in Madrid, Spain

Member since March 30, 2017

Alejandro is a passionate designer—a former industrial designer turned digital over the years—taking advantage of his skills in user-centered designs and interests in technology and digital image rendering. He's been working in the user interface field for more than eight years—specializing in working with teams to create visual and interaction languages. Nowadays, he's helping startups build their identities through their interfaces. www.velask.com

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Portfolio

Digital Design

BANYU | Brand and Product—2017
- Product Design
- UX Strategy
- Visual Design Language
- Visualization Design
- Android
- Product Listings
- Rankings
- Maps
- Logo Design
- Branding
- Logotype
- Vector Logos
- Responsive
- Responsive Web Design (RWD)
- App UI
- Booking
- Data
- Flat Design
- Dashboards
- UI Design
- UI Branding
AYVRI | Brand, UI/UX, Illustration—2018
- Branding
- Brand Design
- UIKit
- UX Flows
- Illustration
- Icon Design
- Identity
- Identity Design
- Writing & Editing
- User Journeys
- User Journey Maps
- Service Design
- Design Tools
- UI Design Standards & Best Practices
- Responsive UI
- UI Design
- UI Branding
TELEFONICA (Tuenti) | Apps and Workflow—2015
- Visual Design Language
- Product Design
- Workflow
- User Experience (UX)
- Usability Guidelines
- Software Development Toolkits (SDK)
- Brand Guidelines
- iOS
- Android
- UI Blueprints
- UI Style Guides
- Design Guidelines
- MUI (Material UI)
- Google Material Design
- Team Leadership
- UI Toolkits
- Apps
- Mobile Operators
- VoIP
- Contact List Building
- Typography
- UX Branding
- Feature Phones
- Dashboards
- UI Design
- UI Branding
RENOVISO | UI/UX eCommerce—2017
- Web UI
- UX Flows
- UX Analysis
- Sketch
- InVision
- Visual Design
- Visual Design Language
- Mobile
- Mobile UX
- User Journeys
- User Journey Maps
- Google Material Design
- Service
- Product Management
- Product Strategy
- Email Design
- Responsive Web Design (RWD)
- Marketplaces
- eCommerce
- eCommerce UX
- eCommerce UI
- Responsive UI
- UI Design
Presentation and Visual Design
- Logo Design
- Editorial Design
- Visual Design
- Presentation Design
- Packaging
- Box Packaging
- Posters
- Ad Posters
- UI Design
UX and Workshops
- Use Cases
- Personas
- Workshops
- Ideation Workshops
- Design Thinking
- Touch Interactions
- Wireframing
- Miro
3D and Industrial Design
- 3D
- Rhinoceros 3D
- KeyShot
- Nurbs
- POS
- Point of Sale
- Visual Merchandising
- Packaging
- Store Setup
- Store Design

Employment

Lead Product Designer
2022 - 2022
Sustainable Apparel Coalition
- Designed audit reports, including information architecture, main flows, user actions, usability success metrics, areas of work, tasks, and projects.
- Built several prototypes for usability testing and a final prototype for stakeholder buying.
- Composed two design briefs with UI/UX improvements for engineering and product teams from the Higg platform, linking the prototype sections.
Technologies: Figma, Miro
Senior Product Designer
2020 - 2022
New Relic
- Designed the user interface for workloads (cloud abstraction), user research, information architecture, interaction design, and visual design.
- Worked on process and artifacts for platform navigation revamp. Built five sacrificial concepts and published two research reports. Helped build a coded prototype.
- Created the initial EAP Service Level Management experience. User interface and user flows plus jobs to be done definition.
Technologies: Sketch, Figma, After Effects CC, Abstracts, Haiku
UI Designer
2019 - 2020
Lykke Business (via Toptal)
- Designed the back office for a blockchain cryptocurrency wallet.
- Worked with an international team of experts to help create the visual design of the iOS and Android apps.
- Established the interaction and animation standards for the apps.
- Helped data analytics experts choose which information to display and how to show it for the dashboard concept.
- Created design guidelines for different engineering squads to work in parallel.
Technologies: Principle, Jira, Zeplin, Sketch, Abstracts
Design Lead
2019 - 2019
NVICTA (via Toptal)
- Designed an app that allows drillers in oil and gas to do calculations while they drill.
- Built the MVP/clickable prototype for iPad. Enable investor usability testing.
- Developed dashboard wireframes, including analytics visualization.
- Created the information architecture for iOS from scratch.
- Generated the control design using animation sketches.
Technologies: InVision, KeyShot, Rhinoceros 3D, Principle, Sketch
Design Lead
2017 - 2019
Performitiv
- Designed a platform to enable big corporations to manage their relationships with other companies by visualizing NPS scores and public data.
- Worked on the entire design cycle from product and UX to interaction and visuals for two years.
- Designed a feed with market and social input data mixed with statistics from assessments.
- Built an assessment tool from scratch to gather information for the platform.
- Created a dashboard design with graphs, tables, and gauges when needed.
- Developed table design patterns to enable more efficient reading.
Technologies: Dashboards, Adobe Photoshop, Adobe Illustrator, InVision, Sketch
Design Lead
2017 - 2018
Ayvri (via Toptal)
- Redesigned a platform based on 3D-virtual world maps mainly used to replay or preview outdoor sports and races.
- Improved the 3D platform's UX to make the web design up to par with the quality of the 3D player.
- Created and refined the Outdoor Activities illustration style guide.
- Built a UI toolkit, including a design system tailored to future project demands.
- Designed the player interface, including statistics panels and controls.
- Created premium user flows and explored customer journeys, including three different personas.
Technologies: Adobe Illustrator, Adobe After Effects, InVision, Sketch
UI/UX Designer
2017 - 2017
Renoviso (via Toptal)
- Worked on several projects, starting with redesigning Renoviso's mobile website for the consumer side of the marketplace.
- Designed the user experience for the eCommerce platform's mobile upper and lower funnels.
- Chose strong typography to help with the visual understanding.
- Defined the services, including the customer journey, which connected online and offline experiences.
- Created custom email designs to complete the experience.
Technologies: Adobe After Effects, InVision, Sketch
Senior Designer
2016 - 2017
Payever Gmbh
- Designed the visuals and user experience for an open commerce platform for people to buy, sell, and exchange directly.
- Created responsive user interfaces for web applications.
- Conducted a benchmark analysis of competitors to satisfy the general public.
- Wrote out the icon metaphor definitions for the icon designer to craft.
- Helped create specific guidelines for developers and worked closely with them to develop standards.
Technologies: Avocode, Adobe Illustrator, Adobe Photoshop, Sketch
Senior Visual Designer
2015 - 2016
Telefónica
- Worked on the visual design throughout the entire product lifecycle from concept through product release.
- Designed mobile-first, responsive products that aid in customer persuasion and drive conversion.
- Provided visual design support for print, physical channels, and promotions.
- Helped to design the workflows between developers and designers.
- Worked on motion design, providing guidelines to the design team.
Technologies: Zeplin, InVision, Adobe Illustrator, Adobe Photoshop, Sketch
Ui Designer
2011 - 2015
Telefónica
- Designed, within a team of designers, a mobile operator on top of a social network—helping to create engaging, usable, and effective interaction and visual design solutions that work to achieve customer goals.
- Designed for native apps, Android, iOS, Windows phones, and the web platform.
- Handled and was responsible for the visual presentation of the user interface so information was easy to read, understand, and find.
- Updated, tweaked, and constantly improved the layouts to achieve business goals.
- Performed prototyping, research, and brand analysis.
Technologies: SourceTree, Google Docs, Zeplin, InVision, Fireworks, Jira, Adobe Illustrator, Adobe Photoshop, Sketch

Other Experience

The Power of Structure: A Guide to Design System Models (Publication)
https://www.toptal.com/designers/ui/design-system-model
Through trial and error, the makers of design systems have come to view their work as living products, not static documents. What can be learned from the design system models of large organizations?

Education

Master's Degree in Industrial and Product Design
2009 - 2010
Scuola Politecnica di Design - Milan, Italy
Technical Engineer's Degree in Engineering on Industrial Design
2003 - 2008
Universidad Nebrija - Madrid, Spain

Certifications

User Zoom Certification
MAY 2021 - PRESENT
UserZoom Academy

Experience

Product Design10 years
UI Branding8 years
Mobile Design8 years
UI Design8 years
Visual Design Language7 years
Interaction Design (IxD)5 years
UX Design5 years
Responsive UI4 years

Location

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Digital Designer in Madrid, Spain

Portfolio

Employment

Lead Product Designer

Senior Product Designer

UI Designer

Design Lead

Design Lead

Design Lead

UI/UX Designer

Senior Designer

Senior Visual Designer

Ui Designer

Other Experience

Education

Certifications

Experience

Location