Alexandre Brito

UX Designer in Culemborg, Netherlands

Member since October 18, 2016

Alexandre is a user experience designer and strategist with 12+ years of experience working for companies like Deutsche Bank, Philips, Vodafone, KLM, Intel, Pernod Ricard, Asics, and Toyota. He designs better ways for customers to experience products and services that improve their lives and the business's bottom line. What drives Alexandre is simplifying complex things, understanding behavior, and creating real, innovative experiences.

Mobile Prototypes UX Design Mobile App Design UI Design eCommerce Design eCommerce UI Web Design Prototyping Android App Design UI Prototyping UX Prototyping Paper Prototyping Web UX Design Intuitive UX Design SaaS Show more

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Portfolio

Digital Design

Energy Bill Management Service
Integrated Digital Television Solution
- TV UI
- Wireframing
- Smart TV
- Responsive Web Design (RWD)
Health Cover Recommendation Tool
- Value Proposition
- Visual Design
- User Flows
Careers Site & Job Application Platform
- User Research
- Content Management Systems (CMS)
- Personas
Postal Office In-store Card Research
- Customer Experience
- Contextual Inquiry
Home Loan Management Tool
- Style Guides
- iOS App Design
- User Journeys
eCommerce Checkout Flow Optimization Tool
- User Interface (UI)
- eCommerce UI
- eCommerce UX
- eCommerce Design
- Sales Funnel
- Optimization
- CRO
- Responsive UX Design
B2B2C Platform for eCommerce Brands
- SaaS Design
- SaaS
- Enterprise SaaS
- Software as a Service (SaaS)
- Web App UX
- Web App UI
- Web App Testing
- Web App Design
- Responsive Web Apps
- Web Applications
- Responsive Layout
- Responsive UX Design
- Responsive UI
- Responsive Design
- eCommerce
- eCommerce Design
- eCommerce UX
- eCommerce UI
- eCommerce Web Design
- Mobile eCommerce
- Sales & Marketing
- CRM Design
- Customer Relationship Management (CRM)
- Dashboards
- Dashboard Design
- B2B
- B2C
- B2B2C

Employment

Experience Designer
2014 - PRESENT
Freelance
- Designed a bill notification service using SMS for Origin Energy.
- Designed a health cover recommendation tool on web and mobile for Medibank.
- Designed an integrated digital television solution for Telstra.
- Designed a home loans iPad app for ANZ.
- Designed the personal and business sign up workflows on web and mobile for Officeworks.
- Designed an admissions student platform on web and mobile for RMIT University.
- Designed a horse racing iPhone app for Racing Victoria.
- Designed the check-out flow of the main booking tool on web and mobile for Jetstar.
- Reviewed the website content structure for VicSuper.
- Conducted user research on the use of MyPost card in-Store for Australia Post.
- Designed a careers site and job application workflow on web and mobile for Aconex.
- Designed an esports gaming portal on web and mobile Esports Hero.
- Designed the Hybrid Hub and information architecture and navigation for Toyota.
- Designed a B2B2C platform (eCommerce brands) for Simple Global.
- Designed a social network for non profit organizations.
- Designed a blockchain-based token rewards mobile app for EMAAR.
- Designed a data capture and field reporting mobile app for Byers Technology.
- Designed a kitchen and bathroom cloud-based CRM for Compusoft Group.
- Designed the website for a leading digital conveyancer in Australia.
- Designed a component library and sitebuilder SaaS app.
- Designed a self-service cloud infrastructure platform for Zettagrid.
- Designed an interactive map for campus experience for University of Melbourne.
- Designed the web and mobile experience for the bookmaker Sportsbet.
Technologies: Lookback, InVision, Principle, Balsamiq, OmniGraffle, Axure, Adobe Creative Suite, Sketch
Design Mentor
2016 - 2016
DesignLab
- Provided 1-1 guidance to students following the UX research and strategy, interaction design, and UX academy courses.
- Handled video check-ins to help students set and achieve learning goals, answer subject matter questions, provide feedback on projects, and give career advice.
Technologies: Google Hangouts, Skype
UX Design Course Mentor
2016 - 2016
Springboard
- Provided 1-1 guidance to students following the Springboard UX design course.
- Handled video check-ins to help students set and achieve learning goals, answer subject matter questions, provide feedback on projects, and give career advice.
Technologies: Google Hangouts, Skype
UX Design Lead
2013 - 2014
Science Rockstars
- Drove the overall product design vision. Using an analytical approach, I defined the UX conceptual models and workflows.
- Created and documented solutions by various means including diagrams, site maps, user flows, annotated wireframes, and prototypes. These solutions helped the communication with the engineering and product management team. Using Agile Methodology, we are able to create fast product iterations, always having in mind the final experience delivered to the customer.
- Contributed to a proactive work environment by giving presentations to fellow team members about UX design related topics such as gamification, emotional intelligence, and others.
- Worked with clients including Booking.com, Fatboy, G-star, KLM, ING, Rituals, Philips, and UPC.
Technologies: Balsamiq, OmniGraffle, Axure, Adobe Creative Suite, Sketch
UX Designer
2012 - 2013
Grappster
- Drove the UX vision for the new Grappster app (web and mobile platforms). I worked with engineering and product management teams to create early vision concepts.
- Created and ensured the consistency of the UI and visual language for mobile and web platforms.
Technologies: Balsamiq, OmniGraffle, Axure, Adobe Creative Suite
UX Designer
2012 - 2013
Nmbrs
- Collaborated with the Nmbrs development team on all UX and UI related tasks including information architecture, UI components, wireframing, functional specifications, visual design, usability testing, and building rapid prototypes.
- Defined the UI conceptual models and ensured that workflows and UIs conformed with product vision.
Technologies: Balsamiq, OmniGraffle, Axure, Adobe Creative Suite
UX Designer
2011 - 2012
Backbase
- Understood target audiences' needs, tasks, and goals and translated them into creative concepts and functional components.
- Created and presented wireframes, mockups, process flows, information architecture, site maps, and prototypes for complex web applications, websites, and mobile experiences.
- Reviewed, iterated, and tested websites and applications to ensure that the designs are implemented according to the wireframes.
- Developed and documented detailed user experience specifications for highly interactive interfaces.
- Analyzed and evaluated current user interfaces and proposed usability improvements.
- Led and participated in UX workshops, immersive user research, concept testing, and usability testing.
- Created design guidelines and shared best practices.
- Worked with clients including Sberbank, KPN, Tinkoff Bank, Post Finance, Deutsche Bank, ING, and ABSA.
Technologies: Balsamiq, OmniGraffle, Axure, Adobe Creative Suite
Interaction Designer
2010 - 2011
Amsterdam Worldwide
- Worked closely with strategists, creatives, producers, and clients to translate business requirements into meaningful interactive experiences.
- Created low-high fidelity prototypes, sitemaps, and wireframes to describe the intended user experience for internal clients and the software development team.
- Implemented client ideas, prototyping and converting them into HTML format to fit company standards and requirements.
- Defined site architecture and navigational structure that serves as a blueprint of the site upon which all other aspects are built.
- Created information architecture and interaction design for transactional, informational, and marketing sites.
- Documented high-level functional annotations and design specifications.
- Translated client goals into user-centered designs.
- Worked with clients including Pernod Ricard, Olmeca, Onitsuka Tiger, Asics, and Intel.
Technologies: Balsamiq, OmniGraffle, Axure, Adobe Creative Suite
Junior Interaction Designer
2009 - 2009
LaComunidad
- Assisted a team of senior interaction and graphic designers in creating, detailing, and designing user interfaces for client sites and applications for a variety of platforms including web, mobile, and social media. I was involved in creating wireframes, sitemaps, and detailed user journeys, explaining intuitive navigational paths and site architecture.
- Worked with clients including Unive and Unilever.
Technologies: Balsamiq, OmniGraffle, Axure, Adobe Creative Suite
Usability Research Intern
2008 - 2008
Valsplat
- Assisted the usability team in user surveys, card sorting, scenarios, and eye-tracking test preparation, planning, and running of usability testing sessions/interviews.
- Worked with clients including KLM, Delta Lloyd, ING, and Funda.
Technologies: Balsamiq, OmniGraffle

Other Experience

How Product Designers Can Use Gamification for Good (Publication)
https://www.toptal.com/designers/gamification-design/meaningful-gamification-in-product-design
Gamification in product design is a powerful tool for engaging users, but it can also cause significant harm if left unchecked. With good intent and ethical strategies, designers can create gamified products that balance user health and client requirements.
Leveraging Fitts’ Law: User Interface Design Principles for E-commerce (Publication)
https://www.toptal.com/designers/mobile-ui/fitts-law-user-interface-design
Apply this midcentury mathematical law to e-commerce UI design and convert visitors into customers.
Tips for a Productive Design Critique (Publication)
https://www.toptal.com/designers/product-design/productive-design-critique-guide
Design critiques are a key part of the product design process that encourage collaboration and improve ideas. This guide will help designers conduct productive, efficient critiques for actionable feedback.

Education

Master's Degree in Cognitive Science
2007 - 2010
Vrije Universiteit Amsterdam - Amsterdam
Bachelor's Degree in Computer Science
2003 - 2007
Universidade de Lisboa - Lisbon

Experience

Workshop Facilitation10 years
Stakeholder Management10 years
Customer Experience10 years
UI Design10 years
User Research10 years
Usability Testing10 years
User Experience (UX)10 years
Interaction Design (IxD)10 years

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UX Designer in Culemborg, Netherlands

Portfolio

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Experience Designer

Design Mentor

UX Design Course Mentor

UX Design Lead

UX Designer

UX Designer

UX Designer

Interaction Designer

Junior Interaction Designer

Usability Research Intern

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