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Alexandros Siormpas, Management Consulting Expert in Amsterdam, Netherlands
Alexandros Siormpas

Management Consulting Expert in Amsterdam, Netherlands

Member since December 15, 2016
Alexandros is a highly motivated and committed business professional with exceptional analytical and problem-solving skills. His international MBA and analytical roles in tier 1 firms (Samsung, Philips, eBay) have equipped him with superior business and commercial acumen. Now he freelances in order to contribute his expertise in engaging projects related to pricing, profitability, and financial planning.
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Career Highlights

Education

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Case studies

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Software Expertise

Other Expertise

  • Financial Modeling
  • Forecasting
  • Market Research & Analysis
  • Price Analysis
  • Pricing
  • Pricing Models
  • Pricing Strategy

Employment

  • Senior Pricing Analyst

    2019 - PRESENT
    Albelli
    • Optimized a complex portfolio of more than 3000 prices and diverse promotions.
    • Contributed €4.8 million per year incremental impact to the P&L.
    • Managed data project lifecycle end-to-end, from business requirements to deployment.
    • Collaborated cross-functionally with business owners, product managers, engineers, and marketers.
    • Developed AI-based pricing algorithm with machine learning technology stack including R, Python, and SQL.
    • Redesigned pricing data feeds to enable closed loops across internal platforms.
    • Optimized CRM and website retention campaigns with multi-armed bandit experiments.
    • Optimized acquisition promotions in paid channels such as SEA and Facebook with non-linear regression.
    • Fully automated analysis of A/B/n tests via R and Python scripts and self-service dashboards.
    • Designed and implemented fully automated pricing data collection for 40 competitors.
    Focus areas: Algorithms, Machine Learning, Artificial Intelligence (AI), Pricing Models, Pricing, Data Science, Price Analysis

  • Pricing Manager

    2017 - 2019
    eBay
    • Led cross-functional pricing transformation partnering with business development, data science, marketing, product management, and finance.
    • Managed and optimized 20,500 individual price points through mathematical optimization, A/B testing experiments, and supervised machine learning techniques.
    • Delivered €6.1 million per year incremental revenue from price optimization and €3.8 million per year by introducing an innovative freemium pricing strategy.
    • Increased the GMV take rate percentage by 1.2% for the horizontal business despite Facebook's entrance into the marketplaces.
    • Increased the customer base by 24.7%, improved product adoption by 13.4% and diversified the product mix through advanced cross-elasticity pricing analytics.
    • Introduced innovative price-drop communications through in-app notifications on iOS and Android.
    • Balanced inevitable pricing trade-offs between monetization, market share and NPS, while reduced price-related financial risk through a Monte Carlo stochastic simulation.
    • Implemented a highly accurate price-revenue forecast model based on exponential smoothing and deseasonalized time series with a 0.8% error rate.
    • Performed competitive benchmark against Facebook Marketplace, AliExpress, AutoScout24, Bol.com, beslist.nl.
    • Implemented new pricing monitoring mechanisms with automated cloud-based dashboards.
    Focus areas: Pricing Strategy, Profitability Analysis, Market Research, Pricing, Data Science

  • Commercial Analytics Manager

    2014 - 2017
    Philips TV EMEA HQ (TPV Technology)
    • Conducted pricing, business, market, and competitor analysis for a $900 million business.
    • Introduced and performed profit and loss statements (P&L) per customer, enabling profitability initiatives that improved EBITDA by 3.1%.
    • Advised on the product pricing strategy through price elasticity and a pocket price Waterfall analysis and additional 10.8% net top line.
    • Performed due diligence for strategic projects such as geographical expansion and new brand.
    • Consulted on the long-term roadmap of a product portfolio through a market segmentation analysis.
    • Collaborated with marketing and implemented a customer lifetime value and return on investment analysis.
    • Forecasted market demand by product category with a 1.3% accuracy deviation.
    • Partnered with the managing directors in formulating strategic plans and annual budgets.
    • Supported local commercial directors in formulating a channel strategy and optimizing the product-customer mix.
    Focus areas: Business Planning, Business Intelligence (BI), Budgeting, Customer Lifetime Value, Price Analysis, Profitability Analysis

  • Market Intelligence Analyst

    2013 - 2014
    Samsung European HQ
    • Delivered management reporting and analysis for smartphones, tablets, and wearables in Europe.
    • Supported business development with analysis enabled Samsung to turn around the tablet business and replace Apple from the number one position.
    • Performed portfolio benchmark against existing and upcoming competitors like Apple, Huawei, Sony, and others.
    • Partnered with the business development team on sizing new market opportunities like B2B, IoT, and shaped Go-to-market Strategy.
    • Advised the European portfolio team regarding demand potential, market fit and price positioning of new products.
    • Introduced innovative KPI dashboard endorsed by the EU executive team.
    • Liaised and collaborated with local subsidiaries and Korea headquarters.
    • Delivered impactful presentations across workshops with key accounts such as Vodafone, Telefonica, and more.
    Focus areas: Portfolio Analysis, Data Analysis, Price Analysis, Market Research

  • MBA Intern

    2013 - 2013
    Philips Global HQ
    • Generated monthly sales, pricing, and market share reports for all European countries.
    • Supported commercial strategy activities, including pricing, benchmarking, competition and market sizing.
    • Restructured reporting processes, which improved efficiency by 36%.
    Focus areas: Market Research, Price Analysis, Financial Reporting

Education

  • Master of Business Administration Degree (MBA) in Business Administration
    2012 - 2013
    Vrije Universiteit Amsterdam - Amsterdam, The Netherlands
  • Master's Degree in Engineering
    2005 - 2010
    Aristotle University of Thessaloniki - Thessaloniki, Greece

Certifications

  • Distribution, Market Power and Investigations
    SEPTEMBER 2016 - PRESENT
    Baker McKenzie

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