Product Director
2018 - PRESENTFanDuel- Created and executed a product strategy that allowed the growth of the online casino from $30 million a year to $250 million a year.
- Focused on delivering scalable products that allowed us to launch in new jurisdictions quickly.
- Delivered a "customer" platform that enabled cross-selling of users between products.
Product Manager
2015 - 2020PPB- Transformed multiple ideas into products that improved the customer experience and the business revenue streams.
- Launched into our products into new markets enabling new growth opportunities.
- Built scalable products that allowed us to go to market faster.
Executive Director (COO)
2012 - 2015Netlogiq- Led the product development for eCommerce websites.
- Managed stakeholders across multiple countries.
- Managed a team of product owners.
Alexandru Ursa
Product Manager in Cluj-Napoca, Cluj County, Romania
Member since November 7, 2018
Since 2012, Alex's worked in product development/management, eCommerce, and in the management of remote teams/stakeholders. He's fostered the builds of multiple B2C and B2B products that generate more than $200 million in annual revenue. He is passionate about his work and is always looking for new challenges—finding innovative ways to do things better. He is a certified Scrum product owner and also a certified Google Analytics professional.
Alexandru is now available for hire
Project Highlights
- Led the product team that delivered a new platform for the Paddy Power Online Casino and Live Casino brand.
- Led the product team that designed and delivered an improved gaming product for Betfair Spain—bringing about a 110% uplift.
- Launched a new eCommerce experience for the biggest supplement brand in Romania.
Expertise
- Agile Product Management
- Product Management
- Requirements Analysis
- UX Flows
- User Journeys
- eCommerce
Education
- Babeș-Bolyai University
- Bábes-Bolyai University
Select Certifications
- Scrum Alliance
Employment
Project History
- Paddy Power New PlatformLed the product team that delivered a new platform for the Paddy Power Online Casino and Live Casino brand.
In 2018, Paddy Power launched its new products, aimed at their customers, including a new online casino and live casino. The product is available on multiple channels via web and mobile apps. After the releases, we saw an increase of around 45% in customer activity and revenue.
- Product Overhaul for Betfair SpainLed the product team that designed and delivered an improved gaming product for Betfair Spain—bringing about a 110% uplift.
I reviewed the product journeys and delivered a simplified product that addressed top customer pain points.
- eCommerce Sport Supplements ShopLaunched a new eCommerce experience for the biggest supplement brand in Romania.
I led the product requirements and the product implementation for the entire shop, back-office, and ERP integration.
- New eCommerce Shop for the Biggest Romanian Underwear BrandLed the product design, product management, and delivery team to launch a new shop and migrated it to Magento from Prestashop
We migrated 30,000 customers to a new eCommerce platform and also we delivered a new responsive front-end experience. I also identified and mapped the back-office operational processes and creates specs for the ERP integration.
- eCommerce Experience for a New BrandLed the launch of a new eCommerce brand for a top-tier B2B provider.
I led the brand proposition, design guidelines, and product requirements for the new eCommerce shop while thinking on how we can integrate it with the company's ERP.
- PPB New Gaming ProductsLed the product development, then launched them across two brands and five jurisdictions—delivering a revenue growth of 20%.
The new products—which were the fastest gaming products in the market—were built on a scalable platform that could host multiple brands and markets and also provided a fast entry into new markets.
Education
- Master's Degree in Engineering Management2009 - 2011Babeș-Bolyai University - Cluj-Napoca, Romania
- Bachelor's Degree in Political Science2006 - 2009Bábes-Bolyai University - Cluj-Napoca, Romania
Certifications
- Certified Scrum Product Owner (CSPO)OCTOBER 2016 - PRESENTScrum Alliance
