- Identified USPs, ICPs, and product-market fit based on comprehensive market research and an OKR-based approach.
- Developed and supervised B2B product strategies for Setapp for Teams and CleanMyMac X.
- Set up a data-driven automated flow, which led to a 20% increase in closing sales and an 80% Increase in lead generation.
- Built an assembly-line-based, full-circle sales team of 12 people.
- Developed the outbound channel as the primary source of deals, whereby 85% of total deals and 60% of key customers were converted.
- Built outbound and inbound sales strategies, resulting in a 50% trial-to-paid conversion and a 36% response rate from outbound outreach.
- Accelerated deal closing by 20% and lead generation by 80% in CleanMyMac X and Setapp for Teams.
- Handled negotiations with enterprise and key SMB clients.
- Developed strategies for entering markets in the United States, United Kingdom, Northern and Western Europe, and LatAm.
- Developed automated sales and CSM strategies, including regular client interviews, an internal alert system for key customer actions, and loyalty-generating programs.
Focus areas: Sales Strategy, Sales Growth, Market Fit, Market Demand, Negotiation, CRM Systems, LinkedIn Marketing, Tableau, Miro, Jira, Business to Business (B2B), Business Development, Market Research & Analysis, Sales Funnel, Growth Strategy, Product Sales, SaaS, Pricing, Unit Pricing, Sales, B2B Lead Generation, Lead Generation, Direct/Indirect Sales & Distribution, Contract Negotiation, Price Negotiations, Risk Management, Market Risk, Marketing, Markets, Communication, Communication Strategy, Marketing Communications (MarCom), Cross-cultural Communication, Web Marketing, Email Marketing, Deal Marketing, Lead Marketing, Marketing Plans, Growth Marketing, Channel Sales, Tech Sales, Sales Pitches, Sales Planning, Sales Analysis, Software Sales, Sales Training, Sales Pipelines, Sales Operations, Sales Management, B2B Sales Pipeline, Sales Forecasting, Sales Performance, Digital Strategy, Launch Strategy, Pricing Strategy, Product Strategy, Content Strategy, Business Strategy, Strategy Planning, Revenue Strategy, Outbound Marketing, Inbound Marketing, Inbound Marketing Plan, Product Growth, Startup Growth Strategy Development, Team Management, Team Mentoring, Team Development, Team Leadership, Team Productivity, Team Restructuring, New Business Development, Growth Analysis, Growth Hacking, Customer Experience, Contact, Customer Experience Management, Contact Centers, Business Services, Customer Service, Product Strategy Consultant, Strategy, Product Consultant, Change Management, Organizational Change Management (OCM), Business Design, Innovation Strategy, Operating Models, Organizational Structure, Business Transformation, Process Design, Target Operating Models, Business Architecture, Enterprise Architecture, The Open Group Architecture Framework (TOGAF), Market Research, Marketing Strategy, Discovery, Market Research Analyst, Growth, Startups, Customer Insights, Customer Analytics, Data Analysis, Customer Analysis, Customer Satisfaction, Data Analytics, Data Science, Digital Marketing Strategy, Digital Experience Design, Data-driven Marketing, Big Data, Business Models, Market Segmentation, Total Addressable Market (TAM), B2B Partnerships, Branding, Renewables, EMEA, B2B, Compensation Plans, Sales Compensation, Forecasting, Budgeting, Product Licensing, Google, Data Aggregation, Customer Success, Transformational Leadership, Consulting, Sales & Channel Enablement, Sales & Marketing
Product-market Fit Strategy for SaaS Company
Go-to-market Strategy for SaaS Company
Sales Strategy for Outsourcing Company
