Andra Tirla

Designer in Cluj-Napoca, Cluj County, Romania

Member since January 23, 2018

As a product UX/UI designer with over a decade of experience, Andra has helped startups and enterprises create products from scratch and define product strategy in their evolution from MVPs to successful products. She covers the entire project lifecycle from user research and product strategy to flows, wireframes, UI, prototypes, and user testing. Andra focuses on defining user experiences that increase customer acquisition and retention rates.

Web App UI User Flows Dashboard Design Agile UX UX Flows Wireframing Prototyping SaaS Design UX Design UI Design Mobile Design UX Web App UX Responsive Web Design (RWD)Visual Design Show more

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Portfolio

Digital Design

Video Interview App
- Product Design
- UX
- UI
- Interviews
- User Flows
- Wireframing
- Personas
- Competitor Analysis & Profiling
- Analytics
- Minimum Viable Product (MVP)
- Web App Design
- Dashboard Design
- Prototyping
- AI Design
- Documentation
- User Stories
- User Research
- Market Research
- Competitive Analysis
- UX Design
- Web App UX
- Web App UI
- UX Wireframes
- Low-fidelity Prototypes
- High-fidelity Prototypes
- Visual Design
- User Interface (UI)
- User Experience (UX)
- SaaS
- Dashboards
- Journey Mapping
- Data Visualization
Interview Training App for Managers
- UX
- UI
- Product Design
- UX Strategy
- Web
- Gamification
- Value Proposition
- User Flows
- Wireframing
- Onboarding
- Learning
- Training
- Minimum Viable Product (MVP)
- MVP Design
- Web App Design
- Prototyping
- Documentation
- User Stories
- User Research
- Market Research
- Competitive Analysis
- UX Design
- Web App UX
- Web App UI
- UX Wireframes
- Low-fidelity Prototypes
- High-fidelity Prototypes
- Visual Design
- User Interface (UI)
- User Experience (UX)
- SaaS
- Dashboards
- Journey Mapping
- Learning Management Systems (LMS)
- Data Visualization
High-performance Training App
- Product Design
- UX
- UI
- User Flows
- Wireframing
- Sketch
- Fitness Trackers
- Training
- Mobile UX
- Mobile UI
- Workout
- Web UI
- Web App UX
- Mobile Design
- MVP Design
- Minimum Viable Product (MVP)
- Market Research
- Competitive Analysis
- UX Design
- Web App UI
- UX Wireframes
- Visual Design
- User Interface (UI)
- User Experience (UX)
- SaaS
- Mobile UI Design
- Mobile UX Design
- Journey Mapping
- iOS
- Consumer Health
Website | Interview Training for Candidates
- Websites
- UX Strategy
- UX
- UI
- Responsive Web Design (RWD)
- Visual Design
- Market Research
- Competitive Analysis
- Landing Page Design
- UX Design
- Web App UI
- User Interface (UI)
- User Experience (UX)
Interview Training App for Candidates
- Product Design
- UX
- UI
- User Stories
- Requirements & Specifications
- User Flows
- Wireframing
- User Research
- Prototyping
- Web App Design
- Dashboard Design
- UX Audits
- Market Research
- Competitive Analysis
- UX Design
- Web App UX
- Web App UI
- UX Wireframes
- Low-fidelity Prototypes
- High-fidelity Prototypes
- Visual Design
- User Interface (UI)
- User Experience (UX)
- SaaS
- Dashboards
- Journey Mapping
- Learning Management Systems (LMS)
- Data Visualization
ThriveMe | Corporate Wellness App
- User Onboarding
- Dashboard Design
- UX Design
- UI Design
- Mobile Design
- Minimum Viable Product (MVP)
- User Behavior
- Data Visualization
- Wireframing
- Prototyping
- Sketch
- B2C
- B2B
- Health
- Wellness
- Fitness
- Market Research
- Competitive Analysis
- UX
- Web App UX
- Web App UI
- UX Wireframes
- High-fidelity Prototypes
- Visual Design
- User Interface (UI)
- User Experience (UX)
- SaaS
- Mobile UI Design
- Mobile UX Design
- iOS
- Consumer Health
Jules | Home Management Tool
- Product Design
- Home Management
- Business Process Flow Diagrams
- UX Flows
- Wireframing
- iOS UI Design
- User Onboarding
- Agile UX
- UX Design
- UI Design
- Android UI Design
- Mobile Design
- Dashboard Design
- B2C
- B2B
- Sketch
- Zeplin
- UX Strategy
- Android Design Guidelines
- Market Research
- Competitive Analysis
- UX
- Web App UX
- Web App UI
- UX Wireframes
- Visual Design
- User Interface (UI)
- User Experience (UX)
- SaaS
- Dashboards
- iOS
Survey and Health Care App
- Health
- Mobile App UI
- Wireframing
- UX Flows
- UI Prototyping
- Minimum Viable Product (MVP)
- UX Design
- UI Design
- Sketch
- Mobile Design
- Survey Design
- Competitive Analysis
- UX
- UX Wireframes
- Visual Design
- User Interface (UI)
- User Experience (UX)
- SaaS
- Mobile UI Design
- Mobile UX Design

Employment

Product Designer
2016 - PRESENT
Toptal Clients
- Defined products from scratch or rethought and redesigned existing ones on a range of client jobs.
- Assisted clients in validating their business idea using frameworks such as value proposition canvas, business model canvas, competitor analysis, and others, performing user research, creating rapid prototypes, and testing them with real users.
- Served in a proactive role in the product team. Defined product strategy and roadmaps and prioritized features, user stories, and documented requirements.
- Covered all UX-related activities, including user research, customer segmentation, personas, information architecture, user flows, wireframes, UI designs, design systems, prototypes, and user testing.
- Adapted easily to different requirements, working comfortably in various team structures.
- Collaborated with developers and the QA team to ensure they had all the assets and information they needed. Also, checked constantly that the end-product matches the design.
Technologies: Google Analytics, Hotjar, GitLab, RealtimeBoard, Zeplin, Marvel, InVision, Lucidchart, Sketch, Agile UX, Lean UX, SaaS Design, Mockups, Startups, Web Design, Learning, Responsive Web Design (RWD), Landing Page Design
Product Lead
2019 - 2021
Big Interview
- Designed an interview training system app for managers from scratch. Performed research activities and translated findings into an MVP in order to test the business idea.
- Created a video interviewing tool that helps managers customize interviews and evaluate candidates fairly.
- Defined new features and improved existing ones for an app that helps candidates prepare for interviews.
- Defined product strategy and roadmaps and prioritized features, user stories, and documented requirements while being proactive in the product team.
- Covered all UX-related activities, including user research, customer segmentation, personas, information architecture, user flows, wireframes, UI designs, design systems, prototypes, and user testing.
Technologies: Agile UX, Product Design, UI, UX, MVP Design, UX Research, UX Frameworks, Sketch, UX Prototyping, User Flows, Web App UX, Lean UX, SaaS Design, Mockups, Startups, Learning, Responsive Web Design (RWD), Edtech
Senior UX/UI Designer
2016 - 2018
Evozon
- Designed a web-based app that uses data science to match schools to candidate teachers and vice versa.
- Created an app design that collects data from people living with melanoma, uses it for medical research purposes, and gives back several digital benefits to the user base.
- Designed an application that improved a local shopping mall employee's experience and can predict the customers' behavior using big data and machine learning.
- Led workshops and discussions with clients and built a bridge of understanding between the business goals, users' needs, and technical possibilities.
- Defined the medium and longer-term product strategy.
- Designed and developed wireframes, user flows, prototypes, and other functional specifications.
- Sold my work by telling compelling stories when presenting deliverables to clients.
- Created visual designs and collaborated with front-end engineers on deliverables.
- Validated and tested high-level prototypes with real users.
Technologies: Apple Keynote, InVision, Moqups, Adobe Illustrator, Adobe Photoshop, Sketch, Agile UX, Lean UX, Mockups, Web Design, Responsive Web Design (RWD), Landing Page Design
Product Consultant
2017 - 2017
Jules App
- Designed a cross-platform app that creates a comprehensive inventory of the home and connects homeowners with third-party services.
- Set up, maintained, and implemented an agile process across the team.
- Worked on UX activities such as being connected with the stakeholders, learning from the user base and product flows, creating wireframes, and testing the visual design.
Technologies: Apple Keynote, InVision, Moqups, Adobe Photoshop, Sketch, Agile UX, Lean UX, SaaS Design, Mockups, Startups, Responsive Web Design (RWD)
Interactive Designer
2012 - 2016
Knightsbridge Branding
- Understood the business goals, user needs, and technical specifications.
- Conceptualized solutions before the actual design stage.
- Translated ideas into detailed wireframes, visual designs, and prototypes.
- Crafted and delivered intuitive, usable, and engaging interactions.
- Explored and studied effective UI designs, trends, and best practices when it came to interactions, animations, layouts, and more.
- Worked hand-in-hand with developers to create responsive solutions that balance performance and visual expression.
- Created data visualizations that converted complex data into easy-to-understand information.
Technologies: Apple Keynote, InVision, Moqups, Adobe Illustrator, Adobe Photoshop, Sketch, Web Design, Responsive Web Design (RWD), Landing Page Design

Education

Bachelor's Degree in Art and Design
2004 - 2008
University of Arts and Design - Cluj-Napoca, Romania

Experience

Mobile Design10 years
Prototyping10 years
UX Flows10 years
UX Design10 years
UI Design10 years
Product Design5 years
Sketch4 years
Figma1 year

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Designer in Cluj-Napoca, Cluj County, Romania

Portfolio

Employment

Product Designer

Product Lead

Senior UX/UI Designer

Product Consultant

Interactive Designer

Education

Experience

Tools

Location