CRO Analyst | Senior Product Designer
2022 - PRESENT
Oddit
- Audited and redesigned more than 100+ eCommerce sites from all industries in the United States, Europe, and Latin America.
- Crafted CRO reports for top brands that included suggestions to increase their conversions.
- Prototyped 100+ site redesigns so clients could compare and contrast their current experience vs. our proposed one, which included tons of CRO, UX, marketing, and branding best practices.
Technologies: Figma, Google Slides
Lead Product Designer
2022 - 2022
JLL - JLLT Core
- Redesigned the company platform's filtering system and created components to be implemented by developers.
- Designed edge cases for specific user stories and mocked up what those looked like to be presented to key stakeholders.
- Redesigned important screens that included tables, data visualization, and important application content with UX / UI best practices.
Technologies: Product Design, User Research, Design Leadership, Design Workshops, Wireframing, High-fidelity Prototypes, Prototyping, B2B, B2C, UX Design, UI Design, Sketch, Figma, Zeplin, Adobe Experience Design (XD), Product Discovery, UX Analysis, Ideation Workshops, Discovery Workshops, Service Blueprints, User Journeys, Low-fidelity Prototypes, Stakeholder Interviews, Design Systems, WCAG 2, Enterprise, Presentations
Lead Designer [Toptal Projects]
2022 - 2022
Giftly Inc
- Redesigned the company's eCommerce checkout flow based on CRO, eCommerce, and upselling best practices.
- Worked with the development team to refine the company's design system for a web platform (eCommerce).
- Collaborated with the product manager to successfully design flows and mocks based on specific user stories.
Technologies: Web App Design, User Flows, Figma, System Design, eCommerce, User Roles, Dashboards
Product Designer
2021 - 2021
Maisonette, Inc.
- Designed various screens for the company's eCommerce store, collaborating with various product management and development team members.
- Assisted in creating the new design system for the site redesign for this children's luxury brands online shop.
- Crafted user flows, wireframes, mocks, and prototypes to be reviewed by key stakeholders.
Technologies: Web Design, eCommerce, eCommerce Design, eCommerce UX, eCommerce UI, Websites, Wireframing, High-fidelity Mockups
UX/UI Designer
2020 - 2020
FYNANC
- Redesigned the company's Saas application with a fresh look for better efficiency.
- Created an effective style guide to be used across all projects.
- Built a design strategy that included business goals, user research, and user personas.
Technologies: Adobe Illustrator, Adobe Experience Design (XD)
Graphic Designer
2020 - 2020
digiCRUSH
- Assisted with design work in the UX/UI for ProClips, the exclusive importer and distributor of ProClip mobile device mounting solutions for all of North and South America, and redesigned their website.
- Worked with the UX/UI design for North Orange Family Dentistry and redesigned their landing page.
- Provided design work in the UX/UI for other clients.
Technologies: Adobe Photoshop, Adobe Illustrator, Figma
Graphic Designer
2019 - 2020
Platform9 (via Toptal)
- Helped redesign the company's new website by creating a refined style guide.
- Assisted digital marketing content design to improve reach and increase sales.
- Designed an ebook and whitepapers that helped position the brand and promote sales.
- Crafted illustrations for the new website through angled illustration concepts.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Sketch, Adobe Experience Design (XD)
UX/UI Designer
2019 - 2020
CatchCo (via Toptal)
- Redesigned the Mystery Tackle Box website with a new strategic approach.
- Redesigned the new Karl's Club checkout process with a new visual style and UX principles.
- Helped design other internal pages and flows with a new visual style and UX principles.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe Experience Design (XD)
Graphic and UX/UI Designer
2018 - 2018
Point Research
- Developed a design strategy to position the brand with a competitive advantage.
- Designed their identity system.
- Created a brand messaging strategy.
- Designed and developed their website.
- Worked on stationery designs such as business cards, letterheads, and envelopes.
Technologies: WiX, Adobe Experience Design (XD), Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Graphic and UX/UI Designer
2018 - 2018
Spirit Security
- Crafted a design strategy to position the brand with a competitive advantage.
- Crafted an effective branding and messaging strategy to communicate the product and brand in a clear way.
- Designed and developed their website with the best UX/UI practices.
- Created stationery designs, including business cards, letterheads, and envelopes.
Technologies: WiX, Adobe Experience Design (XD), Adobe InDesign, Adobe Illustrator, Adobe Photoshop
DTC eCommerce CRO Audits
Enterprise Product Design for JLL
Job Finder Web and Mobile App for Talentu
Mystery Tackle Box ⎜Website Redesign
Que Barato | Luxury Accessories
Platform9⎜B2B Website Redesign
Home Service Web and Mobile App
