Antonio Pratas

Designer in London, United Kingdom

Member since April 6, 2016

Antonio has been a digital designer since 2005, doing UI and UX work. He has worked in a number of high-profile advertising agencies (Havas Digital, McCann London, AMV BBDO), The Economist Intelligence Unit, innovative consulting agencies such as RMA Consulting and Impossible, and startups such as Farfetch. His clients include Virgin Media, Roche, Microsoft, IBM, DHL, Nescafe, and more. Antonio is also an occasional writer, speaker, and mentor.

Visual Design UX Audits UI Design Web Design Web App UI User Experience (UX)Web UI Mobile UI Design Mobile UX Design Mobile Web Design UX Design Mobile App Design Digital Product Design Product Design Web App Design Show more

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Portfolio

Digital Design

Farfetch
- Farfetch
- Fashion
- Touchscreens
- Smart Mirror
- Internet of Things (IoT)
- iPhone
- Mobile Apps
Virgin Media Bundles
- Websites
- Web Design
- UI Design
- Product Design
- Responsive Layout
- Responsive Web Design (RWD)
- Web Applications
- Sketch
- Principle
- InVision
- Project Management
- Mobile Design
- Telecommunications
- Internet Providers
Alpro.com Website
- Food
- Web Design
- Responsive Design
- Component Libraries
Roche News App
- Mobile UI
- UI Design
- Apps
- Mobile App UI
- Mobile App Design
- Product Design
- Digital Design
- Prototyping
- Pharmaceuticals
- Healthcare
- News
Nescafé Website
- Mobile UI
- Mobile App UI
- Mobile App Design
- Websites
- Web Design
- Digital Design
- Product Design
- Digital Product Design
- CoffeeScript
- Food & Beverage
- Barcode Reader
- OCR
- Restaurants & Dining
Goed.be website
- Pharmacy
- Web Design
- Responsive Design
Virgin Media Ruby App
- Mobile App UI
- Mobile UI
- Product Design
- Digital Design
- Digital Product Design
- iPhone
- User Interface (UI)
- Sketch
- Principle
- InVision
- Broadband
- Internet Providers
Future Platforms Website
- Web Design
- Websites
- Digital Design
- Sketch
- InVision
- Responsive Web Design (RWD)
- App Development
- Software Consulting
25 Years of ARM
- WebGL
- Web Design
- Advertising Campaigns
- Art Direction
- Digital Design
- Social Engagement
- Hardware
- Software Consulting
- CPU Boards

Employment

Design Consultant for a Digital Agency
2022 - 2022
Locus Digital LLC
- Reviewed the design and gave feedback to other designers on the website design for a pitch proposal.
- Revisited agency sales pages from a design perspective to improve the consistency and user experience.
- Reviewed and advised on enhancing an intake form for new clients to improve the information required for the design team.
Technologies: Design Consultation, UX Design, UI Design
Mobile App Designer
2022 - 2022
Daniel Palmer
- Designed the MVP for an app that allows users to easily browse and purchase e-sim cards.
- Created the brand logo for the startup and mobile app.
- Built wireframes and user flows to better understand the experience and needs of the mobile app users.
Technologies: Mobile App UI, Figma, iOS, Android, UX, UI, Design, Digital Design, Mobile UI, Mobile, Visual Design
Luxury Brand UI and Interaction Designer
2021 - 2021
Hunter Douglas North America
- Redesigned the website for Hunter Douglas, creating a responsive website design that was more modern and accessible.
- Created the prototypes exemplifying the interactions and navigation of the menu.
- Designed an image gallery app selector for sales teams to work in the store.
Technologies: UI, User Interface (UI), Adobe Experience Design (XD), Interaction Design (IxD), UI Design, Typography, Branding, Visual Design
Lead Designer
2021 - 2021
Glimpse Protocol
- Designed an advertising management platform based on the Ethereum network for publishers and websites.
- Ran user interviews of key users to better understand the needs of the users and the types of interactions that are expected from the industry.
- Created low-fidelity wireframes and did user testing.
- Created final visual designs and prototypes for the platform. Designs included dashboards and multi-page forms.
Technologies: Figma, UX, UI, Web UI, Web UX, Web App UX, Web App UI, Web App Design, Testing, User Testing, User Interviews, Landing Page Design
UX Designer
2020 - 2020
JTI (Japan Tobacco International)
- Reviewed the UX of the current mobile app for the sales teams.
- Designed wireframes with a new UX proposal to improve the current UX of the mobile app.
- Created an audit document with the review and analysis with descriptions of the app's weak points and presented new designs with suggestions for improvements to the UX of the current app.
Technologies: UX Audits, UI Audits, Heuristic Evaluation, Usability Heuristics, UX Research, eCommerce, Prototyping, Salesforce, Customer Relationship Management (CRM)
Senior Product Designer
2018 - 2019
Farfetch
- Served as the lead designer for Shop Floor app for Chanel.
- Contributed to prototyping and animation for the Smart Mirror feature in a new Chanel shop in Paris.
- Helped reorganize and restructure the working design file systems to kickstart a new design system for my design team.
- Vocalized the importance of design leading product which had an impact in a team restructure.
- Handled the user testing in-store at Browns East, a luxury fashion store in Shoreditch, London, to better understand the users' needs while using our Shop Floor app.
Technologies: Jira, Zeplin, Abstracts, Sketch, InVision
Senior Digital Designer
2018 - 2018
Futurebrand
- Designed the interface for a new subscription service for Nescafé.
- Designed a mobile app on iPhone (iOS) to accompany a Nescafe coffee machine and engage the users.
Technologies: Principle, InVision, Sketch
Senior Digital Designer
2018 - 2018
Impossible
- Contributed as the UI Designer on a software redesign for a cancer research software for Roche.
- Created a Sketch Library with all the elements in the software to be reused in future work.
Technologies: InVision, Zeplin, Sketch
Senior Digital Designer
2017 - 2017
RMA Consulting
- Created UI Design for Virgin Media.
- Collaborated with development teams.
- Contributed to an agile environment with sprints for each delivery.
- Designed internal web pages for the Virgin Media website.
- Developed a proposal for a new mobile app for a new Virgin Media brand.
Technologies: Principle, Zeplin, InVision, Sketch
Lead Designer
2016 - 2017
Reed Exhibitions
- Served as lead designer for the redesign of an events template page for the whole business.
- Assisted in developing that page in agile with a development team from Deloitte.
Technologies: InVision, Zeplin, Sketch
Lead Visual Designer
2015 - 2016
The Economist Intelligence Unit
- Led the visual design for the Economist Intelligence Unit.
- Managed the visual design of the user interfaces of multiple web products of the EIU.
- Created the UI design for web apps.
Technologies: InVision, Zeplin, Sketch, Dashboard Design, Best Practices in Design, SaaS
Senior Digital Designer
2014 - 2015
McCann London
- Served as lead digital designer of the Microsoft team.
- Designed and managed the digital campaigns for Xbox One, Microsoft Phone, and Surface 3 Pro.
- Oversaw a mid-weight designer and the work of a team of five Flash developers.
Technologies: Adobe Photoshop, Best Practices in Design
Senior Digital Designer
2013 - 2014
Vibrant Media
- Designed and developed interactive online advertising such as full-screen takeovers and microsites.
- Created concepts for new products and advertising formats, with a special focus on mobile and responsive formats.
- Worked with a variety of clients, including Microsoft, IBM, Citroen, Head & Shoulders, Knorr, Hellman’s, and Sony.
Technologies: CSS, HTML5, Adobe Photoshop, Best Practices in Design
Web Designer
2009 - 2009
Burocratik
- Designed and developed several websites.
- Collaborated with front-end development and Flash for multimedia interactive project.
Technologies: Flash, HTML, CSS, Adobe Photoshop, SaaS
Co-founder and Designer
2005 - 2008
45graus
- Co-founded and served as a designer at 45graus.
- Created web and visual design, and led several web projects.
- Contributed to front-end development.
Technologies: Adobe InDesign, CSS, HTML, Flash, Adobe Photoshop, SaaS

Education

Master's Degree in Multimedia Design
2009 - 2012
Universidade de Coimbra - Coimbra, Portugal
Bachelor's Degree in Multimedia Design
2005 - 2009
Escola Superior de Educação de Coimbra - Coimbra, Portugal

Experience

Web Design13 years
UI Design13 years
Product Design10 years
UX Design10 years
Responsive Design7 years
Mobile App UI7 years
Sketch5 years
Figma1 year

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Designer in London, United Kingdom

Portfolio

Employment

Design Consultant for a Digital Agency

Mobile App Designer

Luxury Brand UI and Interaction Designer

Lead Designer

UX Designer

Senior Product Designer

Senior Digital Designer

Senior Digital Designer

Senior Digital Designer

Lead Designer

Lead Visual Designer

Senior Digital Designer

Senior Digital Designer

Web Designer

Co-founder and Designer

Education

Experience

Tools

Location