Arthur Sam Badalian

Designer in New York, NY, United States

Member since March 26, 2019

Arthur is an advertising strategist with a deep passion for design-led solutions. His master’s in advertising coupled with UX/UI design allows him to intuitively blend user-centric design with proof-of-concept strategies to create immersive experiences. He excels in rapidly growing, innovative organizations and enjoys solving problems rooted in research and storytelling. His aim is to help people spend less time clicking and more time doing.

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Portfolio

Digital Design

Mindstrong Health | UX/UI and Development
- User Interface (UI)
- User Experience (UX)
- Web Development
- HTML5
- CSS3
- PHP 7
- WordPress
- Beaver Builder
- User Testing
- Web Design
- User Research
- UX Research
- Quantitative Research
- Qualitative Research
- Wireframing
- Sketch
- Adobe Creative Suite
- Empathy Mapping
Fresh N' Funky | UX/UI + Development
- User Interviews
- User Interface (UI)
- User Experience (UX)
- Web Development
- HTML5
- CSS3
- PHP 5
- PHP 7
- WordPress
- Beaver Builder
- User Testing
- User Research
- User Flows
- Responsive Layout
- Qualitative Research
- Quantitative Research
- Wireframing
- Sketch
- Adobe Creative Suite
- Zeplin
- Principle
- InVision
Instashop | UX/UI
- Web UX Design
- User Interviews
- User Interface (UI)
- Remote User Testing
- Contextual Inquiry
- User Flows
- InVision
- Zeplin
- Responsive Layout
- User Surveys
- Wireframing
- Sketch
- Adobe Creative Suite
- Design Thinking
- Qualitative Research
Artfuse | UX/UI
- User Interface (UI)
- Remote User Testing
- Contextual Inquiry
- Personas
- UX Strategy
- Strategic Planning & Execution
- User Flows
- User-centered Design (UCD)
- Responsive Layout
- Wireframing
- Qualitative Research
- Surveys
- Empathy Mapping
- Sketch
- Adobe Creative Suite
- Principle
- Design Thinking
- User Experience (UX)
- UX Design
King Kog | UX/UI
- Web UX
- User Interviews
- User Interface (UI)
- Remote User Testing
- Contextual Inquiry
- Personas
- UX Strategy
- User Flows
- User Research
- Responsive Layout
- Wireframing
- Surveys
- Sketch
- Adobe Creative Suite
- Design Thinking
- UX Principles
AMMA | UX/UI
- Web UX
- User Interface (UI)
- Remote User Testing
- Contextual Inquiry
- Personas
- UX Strategy
- User Flows
- User-centered Design (UCD)
- Wireframing
- Empathy Mapping
- Sketch
- Adobe Creative Suite
- UX Principles
- Design Thinking

Employment

Senior Web Designer
2019 - PRESENT
Criteo
- Redesigned the entire global website.
- Optimized the site for increased conversions and CTRs through qualitative research and A/B testing.
- Created an experience with modern design elements and best practices.
- Designed a responsive website for a seamless experience for the user.
- Assisted with additional marketing-related designs which include email templates, landing pages, and illustrations.
- Handed off a robust design system grounded in Atomic Design principles that future-proofs the designs with modular components.
Technologies: AB Tasty, Marketing Automation, Sketch, Adobe Suite, InVision
UX Designer
2017 - 2019
Amplify Education
- Led all UX-related tasks for eight games from concept to development across two teams.
- Prototyped, play-tested, and analyzed dozens of user research sessions with kids to design with an evidence- first mindset.
- Pioneered the overall design and UX process throughout the entire Amplify Reading team—spanning 40+ games.
Technologies: Inspectlet, Overflow, Zeplin, Anima, Principle, Proto.io, Sketch, Adobe Creative Suite, InVision
Visual Designer | Strategist
2017 - 2017
Artfuse
- Conducted all UX research, including dozens of intercept interviews to uncover insights which guided the first iteration of the design.
- Delivered all UX/UI final screen templates and style guide for the developer hand-off.
- Consulted and led a team of 13 with a comprehensive go-to-market strategy for the early-stage startup.
Technologies: Zeplin, Principle, Sketch, Adobe Creative Suite, InVision
Web Designer
2017 - 2017
Magnetik
- Conducted UX research to strategize UI deliverables for B2B and B2C clients through a human-centric and storytelling approach.
- Designed (UX/UI) and developed landing pages and websites for various clients ranging from Fortune 500 to startups. Clients include PowerUp Snacks, Mindstrong Health, LBB, Stroma Health, Akamai, and Uniqlo.
Technologies: WordPress, Figma, Sketch, Adobe Creative Suite, InVision
Strategic Brand and Marketing Consultant
2016 - 2016
CLYR
- Pioneered strategic and technical sales strategies, presentations, and product demonstrations.
- Designed media and sales kit, including all of the artwork and copy content.
- Implemented a content marketing strategy alongside a social media advertising strategy.
Technologies: Commspoint Influence
UX/UI Designer
2016 - 2016
Designlab
- Conducted user research, persona development, empathy map development, a user needs analysis, prototyping, and A/B testing.
- Reinforced the information architecture across various platforms.
- Worked for a range of clients including King Kog, Instashop, and Asthma Monitoring and Managing App (AMMA).
Technologies: Zeplin, Principle, Sketch, Adobe Creative Suite, InVision

Education

Master of Arts Degree in Advertising, Strategy
2016 - 2017
Syracuse University, S.I. Newhouse School of Public Communications - Syracuse, NY, USA
Bachelor of Arts Degree in Psychology and Political Science
2006 - 2010
University at Buffalo - Buffalo, NY, USA

Experience

Adobe Creative Suite12 years
Design Thinking3 years
Sketch3 years
UX Strategy3 years
Web Design3 years
User Interface (UI)3 years
InVision3 years
User Experience (UX)3 years

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Location

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Designer in New York, NY, United States

Portfolio

Employment

Senior Web Designer

UX Designer

Visual Designer | Strategist

Web Designer

Strategic Brand and Marketing Consultant

UX/UI Designer

Education

Experience

Tools

Location