Senior Product Manager
2016 - 2021Wayfair- Launched MyWay paid loyalty program and managed the end-to-end experience (onsite discovery, awareness, landing page experience, sign-up flow, and member’s site-wide experience)—grew subscriptions to multi-millions before discontinuing it in Q1 2020.
- Redesigned the gift card purchase experience, optimized the mobile-web design, launched deferred login and registration—resulting in an increased conversion by 30% on a multi-million business unit.
- Led program banner personalization ML model experiments across all programs including registry, trade buy, and design services—resulting in an average of 10% increase in click-through rate and lower cost-per impression (CPM) by 15%.
Senior Product Manager
2014 - 2016Drift Marketing- Launched Conversation Content and partnered with several thousand dollars worth of MRR customers to enable conversations from PDFs; generated 30% more in engaged conversations with a form completion rate of less than 5% (vs industry 2%).
- Built and optimized customer-facing reporting pages and mapped out priorities roadmap which reduced sessions requiring >10 second load time from 90% to 10% and increased monthly adoption from 49% to over 70% of all customers.
- Shipped the Routed Conversation Report and partnered with multiple thousands of dollars worth of MRR customers to expose a number of missed conversations from chat reps, enabling managers to train reps. This reduced missed chats by ~20%.
Associate Investment Banker
2007 - 2011UBS- Closed the sale of €700-million waste management company Essent Milieu to the Orange consortium, including, ABN AMRO Infrastructure Capital, NIBC Infrastructure Partners, and the two biggest Dutch pension funds, ABP and PGGM.
- Advised Macquarie Capital which acted as a 100% equity sponsor to the Eriugena consortium on this project. The team also sourced an optimal funding solution from a pool of over 50 global funders and alternative investors.
- Was promoted from analyst in 2009, and despite a poor financial deal flow, was rated in the top 10% in his analyst class.