Caleb Barclay

Designer in Phoenix, AZ, United States

Member since April 5, 2017

Caleb is a seasoned product designer and strategist. He's worked with big brands like GoDaddy, Louis C.K., but also with dozens of startups with big ideas—creating lovable version number 1s. Caleb approaches product design as a practice of creating desirability, usefulness, and usability.

Mobile UI Digital Product Design Product Design UX Prototyping iOS Adobe Illustrator Sketch Flinto Prototyping Adobe After Effects PowerPoint Design Branding App UI App UX Interactive Prototypes Web App UI Show more

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Portfolio

Digital Design

Spur Mobile App
- Mobile
- App UX
- Mobile UI Design
- Mobile App Design
- Mobile UX
- Mobile UI
- Design
- Mobile UX Design
Fourtop Mobile App
Omelo
- Product Design
- Branding
- Minimum Viable Product (MVP)
- Sketch
- After Effects CC
Louis C.K. Mobile App
Loop
Commit.to
- App UI
- Product Design
- Product Strategy
- Web App UI
- Slack App
TheraSpecs
- Product Management
- App UI
- App UX
- Branding
OwnZones
- Mobile UI
- Web App UI

Employment

Product Designer
2016 - PRESENT
Commit.to
- Designed a Slack bot for teams to track their tasks within conversations.
- Conducted user interviews and user testing with prototypes.
- Crafted user stories.
- Worked on convention mapping, conversation design, and branding.
- Created the UI design for the web app.
Technologies: Flinto, Adobe, InVision, Sketch
Product Designer
2016 - PRESENT
Omelo
- Designed and shipped product version 1—taking on the role of product designer/product owner.
- Created the brand system and all the marketing content; including the animations, copy, and brand positioning.
- Orchestrated the customer interviews and translated insights into user jobs.
- Built rapid prototypes for user testing.
Technologies: Principle, Adobe After Effects, Flinto, InVision, Sketch
Product Designer
2016 - 2016
OwnZones
- Designed and shipped a new product for a content distributing platform. OwnZones needed a white label app that could be used by their customers to create Netflix-like channels for their own media. Customers included large media content producers like British Pathe and Magnolia films.
- Wireframed and created UX/UI designs.
Technologies: InVision, Sketch
Product Designer
2016 - 2016
Schola
- Developed and shipped version 1 for a startup that was bringing technology to K-12 school recruitment; both for the parents and educational facilities.
- Crafted the user experience and interface design of the marketing website and web app.
Technologies: InVision, Adobe Illustrator, Sketch
Web Design and Branding Designer
2016 - 2016
TheraSpecs
- Designed and launched an eCommerce website for a company offering eyewear that helps alleviate migraines.
- Redesigned the brand systems including all messaging, tone, and positioning.
- Developed a visual identity.
Technologies: InVision, Adobe Illustrator, Sketch
Product Designer | Product Owner
2015 - 2016
Loop
- Created and launched a product (version 1) for a consumer app that made animated drawings feel effortless.
- Created the value proposition design.
- Worked on the MVP mapping, prototyping, product design, and branding.
Technologies: Adobe After Effects, Sketch, Adobe Illustrator
Product Designer | Product Owner
2013 - 2014
Splicity
- Designed and shipped a mobile storytelling app (version 1). Before Instastories, Splicity targeted a market of everyday storytellers.
- Orchestrated customer interviews, worked on product design, branding, and marketing (as a product owner).
- Created the launch of Splicity for Super Bowl XLIX. The Super Bowl host committee used Splicity for fans to create stories during the entire week of the Super Bowl.
Technologies: Adobe Photoshop, Adobe After Effects, Adobe Illustrator

Education

Bachelor of Science Degree in Architecture
2005 - 2009
Arizona State University - Phoenix, AZ, USA

Experience

Mobile UI9 years
iOS9 years
UX Prototyping8 years
Product Design8 years
Adobe After Effects7 years
Sketch2 years
Flinto Prototyping1 year
Webflow1 year

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Location

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Designer in Phoenix, AZ, United States

Portfolio

Employment

Product Designer

Product Designer

Product Designer

Product Designer

Web Design and Branding Designer

Product Designer | Product Owner

Product Designer | Product Owner

Education

Experience

Tools

Location