Carlos Rosemberg

Designer in Toronto, ON, Canada

Member since October 30, 2015

Carlos is a user experience strategist, researcher, and designer with over 15 years of experience creating useful, simple, and pleasurable digital products and services. He is a focused problem-solver and reliable team player who brings together strategic thinking, creativity, and user-centered philosophy in his daily work.

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Portfolio

Digital Design

Online Banking Platform Redesign
- Information Architecture (IA)
- User Flows
- UX Research
- Usability Testing
- UX Strategy
- A/B Testing
Gourmely App
- UX Research
- UX Strategy
- Visual Design
- Prototyping
- User Testing
- Landing Page Optimization
- Mobile
Dabi Atlante
NexAC Redesign
- UX Research
- Prototyping
- User Testing
HP CLASP (User Testing)
- User Testing
- UX Research
U.Like Music App
2014 World Cup Projects
- Visual Design

Employment

User Experience Expert
2014 - PRESENT
Independent Consulting
- Provided in-house training for IT companies and the government.
- Researched and designed UX solutions for web and mobile applications.
- Consulted on business modeling for startups.
- Redesigned tactical products using design thinking tools and techniques.
- Coached junior UX professionals.
- Lectured in the local UX community.
- Led and executed UX projects in industries like finance (online banking), healthcare, and media.
Technologies: Google Analytics, Hotjar, InVision, Axure
Senior Design Researcher
2019 - 2020
Symcor, Inc.
- Planned and conducted design research studies for several B2B initiatives focused on the largest Canadian banks.
- Led and executed techniques like stakeholder interviews, desk research, customer journey mapping, service blueprinting, personas, usability testing, and card sorting.
- Planned and conducted several empathy and ideation workshop sessions, both in-person and remotely.
- Mentored other team members on agile research techniques.
- Helped to establish an innovation framework focused on supporting new product development, from discovery to testing.
Technologies: Axure, Adobe Suite, Microsoft Office
UX Researcher | Designer
2016 - 2018
Rhinogram
- Performed user profile research and modeling (personas, empathy maps, and more).
- Led ideation workshops with the product development team.
- Designed experience maps (user flows, user journeys, and more).
- Developed sketching/prototyping solutions.
- Performed usability evaluations.
Technologies: Analytics, Sketch, Axure
Freelance UX Designer | Freelance Researcher
2016 - 2016
Union Station (via Toptal)
- Performed user profile research and modeling (personas, empathy maps, and more).
- Led ideation workshops with the product development team.
- Designed experience maps (user flows, user journeys, and more).
- Implemented experiments (landing pages, A/B testing, and more).
- Developed sketching/prototyping solutions.
- Performed usability evaluations.
Technologies: Adobe Photoshop, Sketch, Axure, Adobe Experience Design (XD), Google Analytics
Freelance Senior UX Designer
2016 - 2016
CraftJack (via Toptal)
- Researched and analyzed the market competition from the UX perspective (competitive analysis).
- Brainstormed and draw conclusions about the audience, using techniques like online ethnography, online surveys, empathy maps, and personas.
- Created user experience flows using user journeys.
- Analyzed the current solution from the usability standpoint (heuristic analysis) and proposed solutions accordingly.
- Proposed and implemented wireframes and prototypes according to the findings from the research.
- Suggested a comprehensive validation plan from the prototypes to the actual product.
Technologies: Session Cams, Google Analytics, Axure
UX Researcher | Business Analyst | Interaction Designer
2005 - 2016
Instituto Atlântico
- Led the product discovery, from conception to prototype, in projects for clients such as HP Labs (Palo Alto) and LG (Sao Paulo/Korea). Mostly experimental products and services, including cloud applications, 3D printing, and content management systems.
- Created and adapted tools for user research, product discovery, and product backlog management. A project had its delivery increased by 33% with a backlog management spreadsheet based on business and user needs ROI.
- Led the company’s process redefinition (strongly based on Lean UX principles).
- Researched and designed a solution for visual medical analysis based on DICOM images.
- Worked on an extensive banking ERP software for a public bank in Brazil.
Technologies: Skype, Microsoft Office, Visio, InVision, Axure
Information Architect | Interaction Designer | Founder
2000 - 2005
Multivirtual
- Performed interaction design and information architecture activities in several projects.
- Managed client relationships in several projects as a team leader.
- Managed and coordinated business strategy and marketing areas.
- Worked with small businesses and large corporations such as the largest coffee producer in Brazil and the Ceara State Government.
Technologies: Adobe Photoshop, Visio

Other Experience

How to Perfect and Leverage Remote UX Workshops (Publication)
https://www.toptal.com/designers/ux/mastering-remote-ux-workshops
Conducting a remote UX workshop can be extremely challenging. To avoid disaster, it’s important that facilitators follow best practices, observe proven techniques and prepare thoroughly.
Turning Usability Testing Data into Action without Going Insane (Publication)
https://www.toptal.com/designers/usability-testing/turning-usability-testing-data-into-action
UX and usability testing analysis is a critical skill. How do you go about collecting data and analyze results? Here’s a way to stay sane during the process.

Education

Postgraduate Certificate in Design Management
2018 - 2019
George Brown College - Toronto, Canada
Master's Degree in Applied Science Computing (Human Computer Interaction)
2010 - 2013
UNIFOR | Universidade de Fortaleza - Fortaleza, Brazil
Postgraduate Certificate in Digital Design
2007 - 2008
Faculdades Integradas do Ceará - Fortaleza, Brazil
Bachelor's Degree in Business Administration
2000 - 2006
Universidade Federal do Ceará - Fortaleza, Brazil

Certifications

CSPO (Certified Scrum Product Owner)
JANUARY 2011 - JANUARY 2013
Scrum Alliance | Goto Agile
PMP (Project Management Professional) - 1234485
JANUARY 2009 - AUGUST 2015
PMI | Project Management Institute

Experience

User-centered Design (UCD)15 years
UX Design15 years
Usability Testing14 years
Human-centered Design (HCD)14 years
UX Strategy13 years
User Research12 years
Design Leadership10 years
Design Thinking9 years

Location

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Designer in Toronto, ON, Canada

Portfolio

Employment

User Experience Expert

Senior Design Researcher

UX Researcher | Designer

Freelance UX Designer | Freelance Researcher

Freelance Senior UX Designer

UX Researcher | Business Analyst | Interaction Designer

Information Architect | Interaction Designer | Founder

Other Experience

Education

Certifications

Experience

Location