Danielle Thompson

Designer in Toronto, ON, Canada

Member since December 15, 2015

Danielle is a user-centric professional with over 10 years of experience and an innovative approach to idea and concept development. She has a history of success providing creative direction and management, leading strategy, and innovative interfaces at tech-forward, product-driven companies. Danielle has specialized in fintech, enterprise Sass, and Medtech, designing interfaces that serviced over 300 million users.

Mobile UI User Experience (UX)Web App Design Web App UI Mobile Applications Visual Design Wireframing Web Design Web UI Web UX Responsive Web Design (RWD)User Flows MVP Design UX Audits Data Visualization Show more

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Portfolio

Digital Design

St Jude Cloud | Cancer Research Tool
- Medtech
- Clinical Research
Mylo | Micro Investing for Millennials
- Investing
- UI Branding
Bola Chat | Football Community Build on React
- Sports
- Responsive
NDAX | A Crypto Exchange for Everyone
- Cryptocurrency Exchanges
- Cross-platform UX
- Dashboard Design
Spinyt | Time-based Food Deals for Students
- Real-time Locating Systems (RTLS)
- Lean Startups
- Food & Beverage
NomNom Insights l Quantifying Qualitative Feedback
- Sass
- Big Data
- Agile UX
- Enterprise Design

Employment

Product Owner
2021 - PRESENT
St. Jude Cloud
- Guided the development of higher-quality final products by improving cloud-based sample analysis for scientists, physicians, and researchers, resulting in new workflows and tools.
- Designed innovative systems to connect to the St. Jude Cloud ecosystem.
- Managed and visualized complex medical data, including genomic data.
- Created new workflows and tools for scientists, clinicians, and researchers to perform better sample analysis in the cloud.
- Led the development team and collaborated with some of the world's leading cancer researchers.
Technologies: Zeplin, Figma
Head of Design
2020 - 2021
Parallel
- Aided in the development of a new target market by conducting market research.
- Rebuilt the entire system within four months, working collaboratively with the development team.
- Enabled product innovation by conducting more than 40 consumer interviews.
- Facilitated business continuity and investment opportunities by assisting with capital-raising efforts and communicating directly with investors.
Technologies: Product Design, User Experience (UX), Enterprise SaaS, Enterprise Design, User Interface (UI), Web Design, Rapid Prototyping, Figma, Zeplin
Head of Design
2020 - 2020
Moonfare
- Enhanced performance dramatically by constructing all design processes on Jira and reorganizing the design team.
- Functioned as the first-ever corporate head of design.
- Influenced design-led thinking across the business.
- Aided in corporate workforce expansion as Moonfare scaled from 70 to 300 employees.
Technologies: Product Design, User Experience (UX), Mobile App Design, User Interface (UI), Web Design, Rapid Prototyping, Banking & Finance, Enterprise Design, Coda, Zeplin, Figma
Lead Product Designer
2018 - 2019
Livesport Media
- Launched a new product with over one million visitors within its first year.
- Rebuilt the existing product using a modular system, optimizing the development time.
- Managed the project, providing a timeline, estimates, and milestones.
- Executed design implementation within three months by seamlessly collaborating with developers.
Technologies: Zeplin, Sketch
UI/UX Designer
2016 - 2016
Ferma Flooring
- Designed stunning user experiences that guide users to the end goal.
- Articulated my vision in each step such as user flows, rapid prototyping, wireframes, interactive demos, and more.
- Directed development with customization options needed in the WordPress CMS.
- Ran website audits to analyze current traffic, the success of the existing sitemap, SEO, and link quality.
- Provided CSS deliverables, front-end specifications, and assets to developer.
Technologies: Product Design, User Experience (UX), User Interface (UI), Web Design, Zeplin, Sketch
Lead Designer
2016 - 2016
Colon Cancer Canada
- Obtained 500% growth of the business's Instagram page traffic in six months by spearheading marketing activities.
- Led an online cancer prevention campaign targeted at millennials.
- Contributed to an optimized end-user experience by building ingenious and sophisticated web solutions for a preventative campaign.
Technologies: Product Design, User Experience (UX), User Interface (UI), Web Design, WordPress, Zeplin, Facebook, Instagram, Adobe Photoshop, Sketch
UX and Visual Product Designer
2016 - 2016
Nucleus Intercom
- Framed the design to be in line with our target market experiences around Android devices; used flows, colors, and copywriting that are meaningful and accessible to the target market.
- Recognized issues, problems, or opportunities within the current user interface and determined whether the action was needed.
- Targeted important areas for innovation within the interface and developed solutions that addressed these issues.
- Worked successfully in an iteration as per the Lean model.
- Designed an interface that was mindful of maintaining accessibility for older generations.
Technologies: Product Design, User Experience (UX), User Interface (UI), Web Design, Mobile App Design, Zeplin, InVision, Sketch
Lead UX Designer
2015 - 2015
Backboard
- Led direct digital marketing initiatives, campaign creation, and branding programs.
- Designed a cross-platform, easy-to-use, secure encryption module.
- Created user flows, wireframes, prototypes, and production-ready designs.
- Reworked design ideas using internal analytics and third-party data.
Technologies: Product Design, Project Estimation, User Experience (UX), Mobile App Design, User Interface (UI), Web Design, InVision, Adobe Illustrator, Adobe After Effects, Adobe Photoshop, Enterprise SaaS
Creative Digital Designer
2012 - 2014
REAP Waterloo
- Led the product research on multiple Canadian technologies and looked for an opportunity to enhance the use of these technologies.
- Provided detailed specifications, mockups/prototypes, and style guides.
- Consulted for young entrepreneurs; aiding them in finding a brand, look, and feel for their new companies.
- Managed internal communications while continuously researching new software that would enhance our current communication.
- Led design research and effectively communicated findings, conceptual ideas, and designs for products and services.
Technologies: Product Design, Project Estimation, User Experience (UX), User Interface (UI), Web Design, Adobe Illustrator, Adobe Photoshop, Apple Keynote

Other Experience

Emotional Branding for Sustainable Product Design (Publication)
https://www.toptal.com/designers/brand/emotional-design-brand
Great emotional design creates a bond between the consumer and the brand—creating an emotional connection to your target market translates into conversions and sales as well as online and offline interactions.
Toptal Mentor
Danielle is a mentor in the Toptal Global Mentor’s Program. This program is a partnership between Toptal and General Assembly to provide high quality mentorship for students from minority and low income backgrounds who are looking to begin their careers as professional designers. Danielle shows commitment to diversity in tech by mentoring a General Assembly student every week for a year, covering everything from design tips and tricks to advice on making it in the industry.

Education

Bachelor of Fine Arts Degree in Design
2012 - 2015
Concordia University - Montreal, Canada
Certificate in Photography and Acting
2011 - 2011
Barnard College - New York City, NY, USA

Experience

Web Design8 years
User Experience (UX)8 years
Finance6 years
User Interface (UI)6 years
Medtech5 years
Mobile App Design5 years
Enterprise Design5 years
Enterprise SaaS4 years

Location

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Designer in Toronto, ON, Canada

Portfolio

Employment

Product Owner

Head of Design

Head of Design

Lead Product Designer

UI/UX Designer

Lead Designer

UX and Visual Product Designer

Lead UX Designer

Creative Digital Designer

Other Experience

Education

Experience

Location