David Fotherby

Designer in Truckee, CA, United States

Member since February 8, 2017

David has created exceptional, user-centered products for some of the top Fortune, healthcare, retail, and entertainment businesses worldwide. His approach of putting the user at the center of product design ensures that clients have a clear insight into their market potential and the technical requirements needed.

David is now available for hire

Hire David

Portfolio

Digital Design

HWD Responsive Web App and Rebranding
- UX Design
- User Interface (UI)
- Product Design
- Information Architecture (IA)
- User Testing
Hear iOS App
- App UI
- App Design
- UI Design
- UX Design
- Lean UX
- Sketch
- Adobe Photoshop
- iOS
- Proto.io
- Prototyping
TrueTear | iOS App and Connected Device
- Medical Software
- Medical Devices
- Connected Device Design
- User Interface (UI)
- App UX
- iOS
- Swift
- Proto.io
- Sketch
- Remote User Testing
Patient Record Desktop Software Application
- UI Design
- UX Design
- Healthcare UX
- Health & Wellness
- UI Style Guides
- PSD to Bootstrap
- Patient Portals
- Medical Software
- Dashboard Design
- Flat Design
- Health
- Healthcare
- UX
Inspirato Responsive Website and Mobile Web
- UX Design
- UI Design
- Lean UX
- Adobe Photoshop
- Sketch
- InVision
- Travel & Leisure
- Luxury Industry
- Web Design
Luxury Travel iOS App
- Apps
- UI Design
- UX Design
- Adobe Photoshop
- InVision
- Luxury Industry
- Travel & Leisure
- iOS
Vacation with Friends Website Design
- UI Design
- UX Design
- InVision
- User Research
- Adobe Photoshop
- Travel & Leisure
- Web Design
Pentair Responsive Website and Mobile App
- UX Design
- UI Design
- UXPin
- Adobe Photoshop
- Pool & Spa
- iOS App Design
- Responsive
- Responsive UI
- Companion Software
- Web Design
- Dashboard Design
- Control Systems
- Flat Design
- Clean Design

Employment

Associate Director of User Experience and Human Factors
2015 - PRESENT
Orthogonal
- Designed the user and system architecture for medical devices, connected care systems, and mobile applications.
- Oversaw the design department, manage employees, and mentor direct reports.
- Trained staff on FDA rules and compliance for certification.
- Worked closely with clients’ medical, legal, and clinician teams to decipher user testing guidelines.
Technologies: ActiveCampaign, Adobe Creative Suite, Trello, Unbounce, Harvest, Jira, Agile, Lean UX, Microsoft Office, Adobe After Effects, InVision, Zeplin, Proto.io, Visual Studio, JavaScript, Sass, CSS, HTML, Sketch
Freelance UI/UX Designer | VFX Artist
2000 - PRESENT
Fotherby LLC
- Created UI designs for various clients.
- Built UX designs for various clients.
- Devised CGI works for various clients.
- Created VFX works for various clients.
- Crafted motion designs for various clients.
Technologies: Microsoft Office, Trello, Jira, Lean UX, Final Cut Pro, Cinema 4D, Adobe After Effects, InVision, Zeplin, Proto.io, Visual Studio, JavaScript, Sass, CSS, HTML, Sketch, Adobe Creative Suite
UI/UX Design Lead
2014 - 2015
Inspirato with American Express
- Designed the UI/UX for use on various web and mobile devices.
- Worked closely with the operations, marketing, and development team to achieve business goals.
- Managed the integration of site usability, architecture, and design elements.
- Created high-level prototypes to test usability of new technology features.
- Ideated and developed new experiential technologies for use in Inspirato retail stores.
Technologies: Adobe Creative Suite, Jira, Adobe After Effects, Visual Studio, InVision, Sketch
Senior Interactive Art Director
2012 - 2012
Mondo Robot
- Designed the UI/UX for use on various web and mobile devices.
- Interpreted client goals as they relate to design and its importance in their digital strategy.
- Managed the integration of site usability, architecture, and design elements.
- Assisted in the development team with front-end development.
- Researched the latest development tools and techniques.
Technologies: Adobe Creative Suite, CSS, HTML, Final Cut Pro, Cinema 4D, Adobe After Effects
Director of Interactive | CGI, VFX, and Motion Design Lead
2010 - 2011
Pluto Post Production
- Directed and managed the development staff to execute various web and mobile application projects.
- Acted as the VFX technical director on numerous television and feature film projects.
- Worked on photo-realistic 3D modeling and texturing.
- Created digital motion designs for television advertisements and movie title sequences.
- Assisted in the new business development team with marketing and advertising strategies.
Technologies: Nuke Studio, JavaScript, CSS, HTML, Final Cut Pro, Adobe After Effects, Cinema 4D, Adobe Suite
Digital Creative Director | Creative Director of New Business Development
2009 - 2010
The MARS Agency
- Directed and managed the creative and development staff in the execution of digital media campaigns.
- Acted as the chief information architect for media team and MARS subsidiary companies.
- Educated the existing staff on emerging technologies and trends.
- Created the digital platforms and technologies for new product development.
- Assisted the new business development team with creative and digital strategies/planning.
Technologies: Microsoft Office, Adobe Creative Suite
Chief Executive Officer
2005 - 2009
PrimeTYME Media, Inc.
- Invented and patented a rear-projection, smart screen OOH marketing system.
- Orchestrated business partnerships with HP, BenQ, NBA, Cisco Systems, and Texas Instruments.
- Developed eye-tracking and facial recognition systems to gauge audience response.
- Worked with PQ Labs to develop ultra-responsive, multi-touch surfacing.
- Oversaw and managed 250 employees.
- Created a network of 2,500 nation-wide installation specialists.
- Managed and executed the sale of the business.
Technologies: MATLAB, Adobe Creative Suite, Adobe After Effects, Cinema 4D
Senior Art Director
2003 - 2005
Communication Associates
- Created graphic design work for custom home builders.
- Crafted experiential designs for model homes and sales centers.
- Made signage designs for new communities.
- Created web designs for our builder clients.
Technologies: QuarkXpress, CSS, HTML, Flash, Adobe Creative Suite
Interactive Art Director
2001 - 2002
Tweddle Company
- Created UI designs for interactive CD-ROMs.
- Designed for print production.
- Crafted sound design.
- Made technical illustrations.
Technologies: Director, Flash, Adobe Creative Suite
New Media Art Director
1999 - 2001
Daniel Brian & Associates
- Led the art direction on all new media campaigns.
- Created Flash web experiences.
- Made designs for interactive CD-ROMs.
Technologies: Flash, Director, Adobe Illustrator, Adobe Photoshop
Junior Art Director
1998 - 1999
Campbell-Ewald
- Gave art-direction on new business client's teams.
- Created the concepts on advertising campaigns.
- Made illustrations.
- Implemented photo retouching.
Technologies: QuarkXpress, Adobe Illustrator, Adobe Photoshop
Creative Intern
1997 - 1998
J. Walter Thompson
- Created graphic designs and gave the art-direction on the Ford Motor's account.
- Crafted illustration for storyboarding-out concepts.
- Worked on photo retouching of cars.
Technologies: QuarkXpress, Adobe Photoshop

Education

Continuous Education in Human Computer Interaction and Behavioral Studies
2016 - 2017
Massachusetts Institute of Technology - Cambridge, MA, USA
Bachelor of Fine Arts Degree in Transportation Design
1997 - 2000
College for Creative Studies - Detroit, MI, USA

Experience

UX Design20 years
UI Design18 years
Web Design17 years
Web App Design10 years
Mobile Web Design10 years
App Design8 years
iOS8 years
iOS App Design6 years

Location

To view more profiles

Join Toptal

Share it with others

Designer in Truckee, CA, United States

Portfolio

Employment

Associate Director of User Experience and Human Factors

Freelance UI/UX Designer | VFX Artist

UI/UX Design Lead

Senior Interactive Art Director

Director of Interactive | CGI, VFX, and Motion Design Lead

Digital Creative Director | Creative Director of New Business Development

Chief Executive Officer

Senior Art Director

Interactive Art Director

New Media Art Director

Junior Art Director

Creative Intern

Education

Experience

Location