Design Process

Storytelling is a compelling way to communicate brand value—but only if you’re telling stories that resonate with your audience. Find out how to craft authentic brand stories that captivate customers and build lasting loyalty.

Empowering non-researchers to collect client feedback can pave the way to better products and customer retention.

Drawing on more than 25 years of design and motion graphics experience, Toptal designer Danny Rubyono explains how he makes enticing promo videos that compel viewers to action.

Design systems increase collaboration, ensure consistency, and accelerate design and development cycles. Toptal product designer Molham Bakir lays out how—and shares insights and tips from his experience building them.

Knowledge workers spend most of their workdays using digital tools. These low-friction UX strategies help reduce techno-stress and increase healthy user engagement.

Brand designer Bari Keenam shares how he turned a tricky logo redesign into a brand overhaul that helped his client establish an emotional connection with its customers.

Minimalism is a prevalent design approach, but putting its principles into practice is challenging. Follow these minimalist UX design strategies to build frictionless digital products that help users reach their goals.

As the world’s population ages, retailers hoping to attract and retain customers will have to tailor their e-commerce interfaces to appeal to savvy older consumers.