Chief Design Officer
2017 - PRESENT
ChangeUp, Inc.
- Designed mobile apps to enable financial institutions to easily donate money to their favorite charities.
- Designed presentation decks, websites and other collateral for presentations to potential clients such as Mastercard, Apple, Visa, Popsockets, Square and more.
Technologies: Apple Keynote, Adobe Suite, Pitch Decks, Wireframing, UX Design, Prototyping, Product Design, User Experience (UX), Digital Design, Framer X, Sketch, Adobe Creative Suite, Figma
Digital Creative Director | Product Manager
2015 - PRESENT
STX Entertainment
- Conceived and designed a fully integrated custom content management system (CMS) for the STX Entertainment movie catalog currently in use in the USA and UK markets. The functionality was specifically based around all my previous experience in creating theatrical marketing campaigns for Disney, Paramount, NBCUniversal and other larger film studios.
- Managed the design team who created the front-end design developed from the front-end and Admin wire-frames that I developed.
- Provide ongoing application management to both US and UK marketing teams.
- Provide creative assistance and site updates for new movie releases as needed.
Technologies: Budgeting, Adobe Suite, Wireframing, UX Design, Prototyping, Product Design, User Experience (UX), Digital Design, Amazon Web Services (AWS), AWS, Laravel, Drupal, Git, Adobe Creative Suite, Sketch
Chief Product Officer
2012 - PRESENT
MedReportGuard
- Led the web application design of a Saas platform that increased admissions for domestic violence victims to the Family Justice center in Alameda County by 175%. Healthcare workers said that this was the most user-friendly application they have seen in the hospital environment. Sourced and managed the development team. Designed and built the support environment.
- Developed the UX and visual design for the California state-mandated electronic 923 Sexual Assault form. Sourced and managed design and development team. Assist with ongoing budgeting, UX design, team management, and company pitches to potential new markets.
Technologies: Budgeting, Adobe Suite, Wireframing, UX Design, Prototyping, Product Design, User Experience (UX), Digital Design, WordPress, Laravel, Git, Adobe Creative Suite, Figma
Founder | Digital Creative Director | Manager
2004 - PRESENT
dsire Digital Design & Web Development
- Founded dsire and managed everything from budgeting and proposal writing, building teams, consulting with clients to help them focus their business and online strategies, recommending technology, UX, branding, as well as motion and audio design.
- Conceptualized and designed numerous projects and marketing pitches for movie studios including Fox Movies, Disney, Warner Brothers, NBC Universal, Starz, Miramax, and The Hallmark Channel.
- Designed a web application platform for CreativeStartups.org that streamlined the workflow of running their startup accelerator programs around the world, across multiple teams.
Technologies: Budgeting, Apple Keynote, Adobe Suite, Pitch Decks, Wireframing, UX Design, UX Flows, Prototyping, Product Design, User Experience (UX), Digital Design, HandBrake, Framer X, Adobe Media Encoder, ScreenFlow, Jira, Git, Workamajig, InVision, Xero, Teamwork, Adobe Creative Suite, Sketch, Figma
Lead Product Designer
2018 - 2018
Kohmee
- Worked for Kohmee, a cloud-based recipe and menu management application for foodservice professionals. The app was developed by master chefs for use in their own kitchens.
- Worked directly with the owners to design version 01 of the responsive application.
- Took on the role of product consultant and helped strategize and then design the approaches that made sense with the unique workflow we developed in order to make professional menu creation an enjoyable experience. The goal being to create an industry standard where previously there was none.
Technologies: Wireframing, UX Design, UX Flows, Prototyping, Product Design, User Experience (UX), Digital Design, InVision, Sketch
Lead Product Designer
2018 - 2018
CarAdvise
- Contributed to the build of a responsive web app where the focus is on obtaining trusted, reliable, and cost-effective car repairs done at the user's convenience.
- Worked as a product designer to extend the existing responsive web application.
- Fulfilled multiple roles in this project including working on user research, stakeholder interviews, and industry research as well as on application and experience testing.
- Created user personas and user scenarios and project planning.
- Developed paper prototypes, followed by wireframes in Sketch and was responsible for the UI design.
- Prototyped the app with Sketch and InVision.
Technologies: Wireframing, UX Design, UX Flows, Prototyping, Product Design, User Experience (UX), Digital Design, InVision, Sketch
Digital Creative Director
2014 - 2018
OPI Products
- Led the redesign of OPI.com twice over the course of a multi-year relationship with the client. Modified the User Experience of a Drupal content site in preparation for a major Amazon integration. The first redesign increased OPI's "Digital IQ" by 54% in 2015 as ranked by L2, Inc.
- Conceived and designed multiple digital marketing campaigns for the client, from social media to standalone applications, and also developed concepts for extending the utilisation and engagement for OPI.com.
- Worked on budgets and project management for ongoing client projects during the course of the relationship.
Technologies: Adobe Suite, Wireframing, UX Design, Prototyping, Product Design, User Experience (UX), Digital Design, Amazon Web Services (AWS), AWS, Laravel, Drupal, Git, Adobe Creative Suite, Sketch
Digital Creative Director | Lead UX Designer
2005 - 2018
Paramount Pictures
- Conceptualized, designed, and managed development teams for Paramount Pictures digital marketing efforts on over 50 motion picture marketing campaigns. Titles such as The Wolf of Wall Street, Hugo, Selma, The Mission Impossible franchise, The Star Trek franchise, and many, many more.
- Worked with Paramount on movies that have garnered 1,047 award nominations and taken home 418 individual honors, including ten Oscars in about as many years.
- Created various digital marketing and branding campaigns included fully immersive online experiences, social media activation, contests, brand, and marketing partnership design and development (Xbox, BestBuy, Nissan, Apple, as examples).
- Designed media analytics and asset management workflow applications for internal use within the digital marketing departments.
- Designed multiple digital streaming platforms and applications for use within the Paramount ecosphere.
- Designed and managed the rapid development of digital ad banners for movie awards seasons and theatrical and home entertainment movie releases.
Technologies: Budgeting, Adobe Suite, Wireframing, UX Design, Prototyping, Product Design, User Experience (UX), Digital Design, JavaScript, CSS, HTML5, Audio, Videos, Flash, Subversion (SVN), Git, Adobe Creative Suite
Digital Creative Director | Lead UX Designer
2014 - 2017
Television Academy | Primetime Emmys
- Led the redesign and rebuild of Emmys.com. Built the team to migrate Drupal to it's latest version, design and build a new responsive theme and publish new content and features in time for the Primetime Emmys Awards show. Emmys.com was a 2014 Webby Award Honoree.
- Led the UX and visual design for the Television Academy Nominations platform. A web hosted workflow system that accepts and manages thousands of applications from industry professionals seeking to win a Primetime Emmy. The application manages user applications in over 100 categories, billing, reporting, and admin controls to manage and communicate about each individual submission.
- Implemented consistent branding across multiple online platforms that the Television Academy uses to create a more cohesive experience for the Academy members.
- Redesigned the Academy Archives, a catalog of more than 3,000 video interviews with actors and industry professionals from years of television.
Technologies: Budgeting, Adobe Suite, Wireframing, UX Design, UX Flows, Prototyping, Product Design, User Experience (UX), Digital Design, Drupal, Git, Adobe Creative Suite, Sketch
Digital Creative Director
1999 - 2001
IBM eBusiness Innovation Center
- Designed and built the first B2B sales platform for Nestlé—automating orders with their smaller retail partners.
- Created a winning multimedia presentation for IBM to in their bid to get Boeing to purchase their in-flight internet (2000).
- Built—in six weeks, by myself and two other designers—a 3D fully animated Flash website for an office-sharing startup which netted IBM $300,000.
- Worked closely with development team to ensure the smooth transition of creative assets into the technical development.
Technologies: Adobe Suite, Wireframing, UX Design, Prototyping, Product Design, User Experience (UX), Digital Design, Microsoft Office, CSS, HTML, OmniGraffle, Adobe Illustrator, Adobe Photoshop
Art Director
1997 - 1999
DNA Studio
- Designed and built motion-picture marketing websites for Tim Burton's film Sleepy Hollow, The Talented Mr. Ripley, Anna and the King, and many others for studios such as Paramount Pictures and Miramax.
Technologies: Adobe Suite, Prototyping, User Experience (UX), Digital Design, CSS, HTML, Flash, Adobe Illustrator, Adobe Photoshop
Emmys.com | UX, Design, Creative Direction
TV Academy Nominations Platform | UX and Design
CarAdvise Responsive Web Application | UX/UI Design
MedReportGuard Application | UX and Design
OPI.com | UX and Design
Paramount Pictures | Digital Movie Marketing
STX Entertainment Custom CMS | UX and Design
