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Eduardo Medina, Designer in Niterói - State of Rio de Janeiro, Brazil
Eduardo Medina

Designer in Niterói - State of Rio de Janeiro, Brazil

Member since March 1, 2019
Eduardo is a lead UX designer with over fifteen years of experience, currently working for a proptech startup. He specializes in creating interfaces that require little or no effort by the user by using modern research concepts and the application of UX techniques. Eduardo always designs with numbers and goals in mind. Past clients were so happy with his work that he was offered full-time employment. He is eager to participate in new projects and show what he can do.
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Portfolio

Digital Design
Digital Design
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Employment

  • Head of UX

    2022 - PRESENT
    Bel
    • Designed a web app for property search after the full discovery process.
    • Created a design system for the scalability of the system.
    • Benchmarked the main players in the market using Nielsen's 10 heuristics as a criterion.
    • Identified the user's main issues after three iterations as part of a team and got to a final version that will be tested quantitatively.
    Technologies: Figma, HTML, CSS, Axure, Principle, Product Design, UI Design, UX Design, Wireframing, Web App Design, User Interface (UI), Web App UI, Web App UX, User Experience (UX), B2C, UX Audits, User Flows, Usability Testing, Agile UX, Journey Mapping, Information Architecture (IA), Rapid Prototyping, Lean UX, UI Components, Mobile, Ideation, Remote Work, Google Design Sprints, Scrum, Visual Design, MVP Design, Responsive Web Design (RWD), Landing Page Design, User Testing, Navigation Design, Design Reviews, Navigation, Mobile App Design, Mobile App UI, Prototyping, Best Practices in Design, Mobile UX, UX, UX Pattern Design, UX Documentation, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Accessibility, Web Design, Websites, Website Redesign, Design Consultation, User Journey Maps, UX Research, Conversion Rate Optimization (CRO), Cross-platform UX, Mockups, Branding, User Onboarding, User Journeys, Design Leadership, Webflow Designer, Webflow, Real Estate, Graphic Design, No-code, Design Sprints, Design Workshops, UX Wireframes, SaaS Design, Data-informed Visual Design, Mobile UX Design, Research, Heuristic Review, Heuristic Analysis, Design Ops, Process Optimization, Service Design, Team Leadership, Responsive Design, Communication, Mobile UI Design, Web, Web UI Design, Scaled Agile Framework (SAFe), UX Strategy, UX Mentoring, Startups, User Stories, User Personas, Responsive, Responsive UX Design, Mobile UI, Workflow, Web UX, Web UX Design, Benchmarking, Surveys, User Surveys, Design Thinking, Notion, Responsive Web Apps, Interaction Design (IxD), Landing Pages, Accessible Design, SaaS Product Management, Product Strategy Consultant, Style Guides, Customer Portals, CRO, Visual Identity, Logo Design, Brand Guidelines, Automation, Enterprise Design, Competitive Analysis, Feature Prioritization, Product Roadmaps

  • Head of UX

    2021 - 2022
    WithCLutch
    • Designed the end-to-end experience for loans, which includes signing the loan digitally via DocuSign.
    • Created the balance transfer feature, which allowed credit unions to make an ACH payment to card issuers rather than write a manual check.
    • Built the loan portal, which increased cross-selling by 35%.
    Technologies: Figma, Axure, Principle, Miro, FigJam, Shortcut, Trello, Slack, Product Design, UI Design, UX Design, Wireframing, Web App Design, User Interface (UI), Web App UI, Dashboards, Dashboard Design, Web App UX, User Experience (UX), Fintech, Mobile Design, B2B, B2C, B2B2C, Marketplaces, UX Audits, User Flows, SaaS, Android Design Guidelines, Axure RP Pro, Usability Testing, Agile UX, Journey Mapping, Information Architecture (IA), Rapid Prototyping, Lean UX, UI Components, Mobile, Ideation, Remote Work, Google Design Sprints, Scrum, Visual Design, MVP Design, Responsive Web Design (RWD), Material Design, Landing Page Design, User Testing, Navigation Design, Design Reviews, Navigation, Mobile App Design, Mobile App UI, Prototyping, Finance, Best Practices in Design, Mobile UX, UX, UX Pattern Design, UX Documentation, App Design, iOS, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Accessibility, Web Design, Websites, Website Redesign, Design Consultation, User Journey Maps, UX Research, Conversion Rate Optimization (CRO), Cross-platform UX, Mockups, Branding, User Onboarding, User Journeys, Design Leadership, Graphic Design, Design Sprints, Design Workshops, UX Wireframes, SaaS Design, Data-informed Visual Design, Mobile UX Design, Research, Heuristic Review, Heuristic Analysis, Design Ops, Process Optimization, Service Design, Team Leadership, Responsive Design, Communication, Mobile UI Design, Web, Enterprise SaaS, Web UI Design, Scaled Agile Framework (SAFe), UX Strategy, UX Mentoring, Startups, User Stories, Responsive, Responsive UX Design, Mobile UI, Workflow, Web UX, Web UX Design, Benchmarking, Surveys, User Surveys, Design Thinking, Notion, Responsive Web Apps, Interaction Design (IxD), Landing Pages, Touchscreens, Accessible Design, SaaS Product Management, Product Strategy Consultant, Style Guides, Customer Portals, CRO, Visual Identity, Logo Design, Brand Guidelines, Automation, Document Management, Enterprise Design, Competitive Analysis, Feature Prioritization, Product Roadmaps
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Education

  • Bachelor's Degree in Digital Design
    2003 - 2007
    Instituto Infnet - Rio de Janeiro, Brazil

Experience

Tools

Location

Niterói - State of Rio de Janeiro, Brazil

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