Liz Young

Designer in Edinburgh, United Kingdom

Member since March 29, 2018

Elizabeth is a highly experienced creative director who has defined experiences for global brands like Universal Records and PUMA while transforming many more. With expertise in branding, social media content, digital design, and UI/UX, she has helped launch startups in Silicon Valley and create integrated brand and website designs for well-established DTC, new tech and premium sportswear brands. Elizabeth takes a holistic and reductive approach, balancing design strategy with functionality.

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Portfolio

Digital Design

Our Forest
- CRO
- Landing Page Design
- UI Design
- Mobile UI
- Direct to Consumer (D2C)
- Conversion Rate
- Design Reviews
- Web Design
- Landing Page Optimization
Dexterity Capital
- Web Design
- UI Design
- UX Design
- Visual Design
- Responsive Web Design (RWD)
- WordPress
- Figma
- Design Systems
- User Journey Maps
- User Personas
- Fintech
- Cryptocurrency
- User Experience (UX)
- Corporate Branding
- Brand Design
- Web UX Design
- Brand Positioning
- Brand Activation
- Consumer Products
- User Interface (UI)
- Rapid Prototyping
- Digital
- Creative Strategy
- Web UI Design
- Tone of Voice
- iOS UX Design
- Layout Design
- UI
- Concept Development
- Luxury
- Digital Creative Direction
- Mobile UI
- Responsive UI
- Digital Experience Design
- Clean Design
- UIKit
- Platforms
- UI Toolkits
- Design
- Creative Direction
- Web UI
- Conversion Rate
Petaluma Sustainable Dog Food
- eCommerce
- Sustainability
- dog food
- B Corps
- Direct to Consumer (D2C)
- Web Design
- UI
- User Interface (UI)
- CRO
- Plant Based
- Nutrition & Supplements
- Responsive UI
- Responsive Design
- Wireframing
- Digital Design
- Pet Food
- Climate Change
- Conversion Rate
- Design
- Mobile UI
- SVG Animation
- Web UI
- Landing Page Optimization
Mattr
- Figma
- Digital Creative Direction
- SaaS Design
- Enterprise SaaS
- High-end Design
- HNWI
- Luxury
- Concept Development
- User Experience Design
- User Experience (UX)
- Software
- Hardware
- UI
- Web UI Design
- UI Design
- Brand Development
- Logotype
- Logo Design
- UX Design
- Digital
- Creative Strategy
- Lifestyle
- Tone of Voice
- Digital Brand Identity
- Layout Design
- User Journey Maps
- Mobile UI
- Responsive UI
- Digital Experience Design
- Clean Design
- Minimalism
- Platforms
- Design
- Creative Direction
- Brand Identity
- Presentation Design
- Web UI
Anova Precision Cooker Re-brand
- B2C
- Apps
- Web App UI
- App Design
- Branding
- Art Direction
- Digital Design
- Tone of Voice
- Brand Guidelines
- Analysis of Variance (ANOVA)
- Food & Beverage
- Food
- Process Economics
- eCommerce
- iOS UX Design
- Smart Homes
- Appliances
- Recipes & Cooking
- Food Packaging
- Social Engagement
- Restaurants & Dining
- Brand Identity
- Web Design
- User Experience (UX)
- Brand Design
- Web UX Design
- Brand Activation
- Brand Development
- Logotype
- Logo Design
- Consumer Products
- User Interface (UI)
- Responsive Web Design (RWD)
- UX Design
- Figma
- Digital
- Creative Strategy
- Web UI Design
- Lifestyle
- Digital Brand Identity
- Layout Design
- UI
- Concept Development
- Digital Creative Direction
- Mobile UI
- Responsive UI
- Retail & Wholesale
- Digital Experience Design
- Clean Design
- Minimalism
- Platforms
- UI Toolkits
- Design
- eCommerce Design
- Creative Direction
- UI Design
- Web UI
Numan – Mens Health
- Branding
- Creative Design
- Digital Branding
- Visual Design
- Web Design
- Online Payments
- Payment Gateways
- Web Forms
- mens health
- Shopify
- Web UI
- Conversion Rate
Espresso Displays
- eCommerce UI
- B2C
- Digital
- Engineering
- WordPress
- Responsive Design
- Responsive UI
- Design Systems
- Brand Identity
- Web Design
- eCommerce
- iOS
- User Experience (UX)
- Brand Design
- Web UX Design
- Brand Positioning
- Brand Activation
- Brand Development
- Consumer Products
- User Interface (UI)
- Responsive Web Design (RWD)
- Rapid Prototyping
- UX Design
- Figma
- Creative Strategy
- Web UI Design
- Lifestyle
- Tone of Voice
- Content Creation
- Digital Brand Identity
- Layout Design
- UI
- Concept Development
- Digital Creative Direction
- User Journey Maps
- Mobile UI
- WooCommerce
- Digital Experience Design
- Clean Design
- UIKit
- Platforms
- UI Toolkits
- Design
- eCommerce Design
- Creative Direction
- Conversion Rate Optimization (CRO)
- UI Design
- Web UI
- CRO
- Conversion Rate
- Landing Page Optimization
Woodhouse Clothing Co.
- eCommerce Design
- eCommerce UI
- Luxury Goods
- Design
- Brand Guidelines
- Global Strategy
- Branding
- Web Design
- UX Design
- Digital Design
- Fashion
- Brand Books
- Menswear
- Product Management
- Strategy
- Apparel & Accessories
- Beauty Products
- Clothing
- Brand Design
- Footwear
- Multi-brand Design
- Retail & Wholesale
- WP eCommerce
- Mobile Apps
- UI Toolkits
- Shopify
- eCommerce
- iOS
- User Experience (UX)
- Web UX Design
- Brand Positioning
- Luxury Industry
- Brand Activation
- Brand Development
- Logotype
- Logo Design
- Consumer Products
- Pitch Decks
- User Interface (UI)
- Responsive Web Design (RWD)
- Rapid Prototyping
- Web App UI
- Digital
- Creative Strategy
- Web UI Design
- Lifestyle
- Tone of Voice
- iOS UX Design
- Digital Campaigns
- Content Creation
- Digital Brand Identity
- Editorial Design
- Layout Design
- UI
- Luxury
- Digital Creative Direction
- User Journey Maps
- Mobile UI
- Responsive UI
- Digital Experience Design
- Clean Design
- UIKit
- Creative Direction
- Brand Identity
- Conversion Rate Optimization (CRO)
- UI Design
- Presentation Design
- Web UI
- Landing Page Optimization
Yxterix
- Social
- Content Marketing
- Content Creation
- Branding
- Art Direction
- Creative Design
- Creative Direction
- Digital
- Marketing
- Platforms
- Presentation Design
- Graphic Design
- UIKit
- Web Design
- User Experience (UX)
- Brand Design
- Pitch Decks
- Responsive Web Design (RWD)
- Web App UI
- Web UI Design
- Digital Brand Identity
- Layout Design
- UI
- Digital Experience Design
- Clean Design
- Design
- Brand Identity

Employment

Founder and Creative Director
2019 - PRESENT
House of Folk
- Developed numerous startup brands from scratch which included establishing their visual aesthetic and providing them with future-proofed solutions for digital, web, and mobile platforms.
- Made creative web solutions using custom-coded websites, briefing developers, and overseeing projects from start to live-state completion. Worked with Shopify templates (and its extensions), WooCommerce, and Squarespace for numerous clients.
- Designed MVP market-ready digital products for clients needing to bring their ideas to life.
- Created an effective UX/UI design for eCommerce clients.
- Worked closely with our clients to establish and evolve their creative direction.
Technologies: Slack, Apple Keynote, Sketch, InVision, Adobe Experience Design (XD), Figma, Adobe Creative Suite, Brand Identity, Pitch Decks, Web App UI, Creative Strategy, Web UI Design, Photography, Lifestyle, Tone of Voice, iOS UX Design, Digital Campaigns, Content Creation, Digital Brand Identity, Editorial Design, Layout Design, UI, Brand Development, Concept Development, Luxury, Digital Creative Direction, User Journey Maps, Mobile UI, Responsive UI, WooCommerce, Fashion, Retail & Wholesale, Personal Branding, Digital Experience Design, Clean Design, Minimalism, UIKit, Platforms, Cosmetics, Skincare, UI Toolkits, Multi-brand Design, Design, Apps, Brand Books, eCommerce Design, Creative Direction, Branding, UI Design, Presentation Design, Pitch Presentations, CRO, Conversion Rate, Landing Page Optimization
Senior Design and Art Director
2018 - 2019
Loaf Creative Advertising Agency
- Created, pitched, and implemented the full rollout of multiple creative campaigns for industry leaders such as Bruntwood and LiverpoolONE.
- Contributed directly to the creative pitch for branding and art-directed projects.
- Provided various services include art direction, creative campaigns, concept roll-out, photography styling, graphic design, and multi-platform design.
Technologies: Apple Keynote, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Creative Suite, App Design, Brand Identity, Pitch Decks, Web App UI, Creative Strategy, Web UI Design, Photography, Lifestyle, Tone of Voice, iOS UX Design, Digital Campaigns, Content Creation, Digital Brand Identity, Editorial Design, Layout Design, UI, Brand Development, Concept Development, Luxury, Digital Creative Direction, Fintech, User Journey Maps, Mobile UI, Responsive UI, WooCommerce, Retail & Wholesale, Personal Branding, Digital Experience Design, Clean Design, Minimalism, UIKit, Platforms, Cosmetics, Skincare, UI Toolkits, Multi-brand Design, Design, Apps, Brand Books, eCommerce Design, Creative Direction, Branding, UI Design, Presentation Design, Pitch Presentations
Design and Art Director
2018 - 2019
Studio Concrete
- Served as a specialist in art direction and brand identity.
- Delivered integrated creative for digital, creative, commercial, and retail sectors.
- Collaborated with various clients and agencies to develop creative solutions for their specific needs.
- Collaborated with photographers to produce creative imagery for commercial use.
- Designed and developed creative pitch work under tight timeframes while working with predetermined specs and open briefs.
Technologies: InVision, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Brand Identity, Web App UI, iOS UX Design, Editorial Design, UI, Brand Development, Concept Development, Luxury, Digital Creative Direction, User Journey Maps, Mobile UI, Responsive UI, WooCommerce, Personal Branding, UI Toolkits, Design, Brand Books, eCommerce Design, Creative Direction, Branding, Presentation Design, Pitch Presentations, CRO
Head of Design
2012 - 2018
JD Sports Ltd
- Designed an eCommerce website for both mobile-first and desktop digital platforms, including the UX journey for both.
- Designed and developed the core brand guidelines and led the global implementation strategy.
- Art directed all in-house and location photoshoots, including model casting and post-production.
- Directed and filmed a campaign video while working closely with videographers and after-effects programs.
- Managed a team of four creatives and oversaw the social roll-out of all brand communications ensuring consistency at every touchpoint.
Technologies: Magento, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, InVision, Brand Identity, Pitch Decks, Web App UI, iOS UX Design, Editorial Design, Fashion, Design, Brand Books, eCommerce Design, Branding, Conversion Rate, Landing Page Optimization
Senior Designer
2008 - 2012
Pixel8 Multi-service Creative Agency
- Contributed to the global rebranding of Hotel Indigo (a part of the Intercontinental Group).
- Designed numerous rebranding projects specializing in brand marks and typography.
- Art directed holistic creative campaigns, detailing out design requirements, photography briefs, social media creative, and marketing materials.
- Collaborated with web developers and social media teams on several rollout campaigns.
- Utilized web design skills to create integrated web solutions for a variety of different clients.
- Communicated directly with clients on a daily basis, keeping them up to date and working closely with them to reach creative goals whilst maintaining ongoing relationships.
Technologies: Magento, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Brand Identity, Design, Brand Books, Branding

Education

Master's Degree in Design and Art Direction
2006 - 2007
Manchester Metropolitan University - Manchester, England
Bachelor's Degree in Graphic Design
2003 - 2006
Lancaster University - England

Experience

Brand Identity18 years
Brand Positioning15 years
eCommerce15 years
Creative Direction10 years
Digital Design10 years
Web UI Design10 years
UX Design8 years
Shopify5 years

Location

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Designer in Edinburgh, United Kingdom

Portfolio

Employment

Founder and Creative Director

Senior Design and Art Director

Design and Art Director

Head of Design

Senior Designer

Education

Experience

Location