Felipe Villarreal

Designer in Bloomfield, NJ, United States

Member since June 27, 2019

Felipe is a multidisciplinary designer who is a maker at heart. Felipe has managed the creative process for over fourteen years as a professional creative within the advertising, digital, graphic, and service design industries. Specializing in UI/UX, visual design, branding, and art direction, Felipe is driven by a passion for clean and functional design.

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Portfolio

Digital Design

Harley-Davidson eCommerce Redesign
- eCommerce Design
- Web Design
- Component Libraries
- Responsive Design
- Visual Design Language
Small Business Insurance Branding and App
- Service Design
- Visual Design
- Visual Design Language
- User Experience (UX)
- User Interface (UI)
- Branding
- Art Direction
- Insurance
- Journey Mapping
- Icon Design
- Sketch
- Adobe Illustrator
- Flinto
- Startups
The Future of Talent Platform
- Visual Design
- UI Design
- UX Design
- Dashboard Design
- Platform Design
- Adobe CC
- Art Direction
- Service Design
- Research
- Agile
- Human Resources (HR)
- Photoshop CC
- Adobe Illustrator
Future Customer Experience Vision
- Service Design
- Visual Design
- Visual Design Language
- Art Direction
- User Interface (UI)
- Iconography
- Digital Illustration
- Photoshop CC
- Illustrator CC
- Technology
Workflow Optimization Platform
- Visual Design
- Visual Design Language
- UI Design
- UX Design
- Infographics
- Dashboard Design
- UIKit
- Sketch
- Digital Experience Design
- Insurance
Noivas em New York Rebrand and Site Design
- Branding
- Rebranding
- Blog Design
- Visual Design
- Vector Illustration
- Layout Design
- Responsive Design
- Visual Design Language
- Lifestyle
- Customer Service
- Photoshop CC
- Illustrator CC
Payless eCommerce Website
- eCommerce Design
- Demandware
- Visual Design
- Photoshop CC
- User Interface (UI)
- Desktop Web Design
- Retail & Wholesale
- User Experience (UX)

Employment

Creative Design Consultant
2018 - PRESENT
Felipe Studio
- Delivered strategic, human-centered and engaging experiences in branding, art direction, UI/UX, and visual design.
- Worked for a variety of clients including Argodesign, Droga5, Toptal, FedEx Ground, Stake, and others.
Technologies: Google Drive, Slack, Adobe CC, InVision, Figma, Sketch
Freelance Senior Visual Designer
2019 - 2020
Droga 5
- Worked as part of the creative team that is currently designing the world-wide website for a top motorcycle company.
- Served as the lead designer, responsible for consistency across a series of workstreams.
- Developed with the visual design team a digital visual language that adheres and elevates the brand's new look within the digital space.
- Designed key pages and components, including the site's main navigation and checkout flows across five breakpoints.
- Worked with developers to ensure proper execution of the design experience.
Technologies: Principle, Adobe CC, Sketch
Lead Visual Designer
2018 - 2019
Idean
- Created concepts according to business and customer requirements.
- Visualized and conceptualized user experiences and visual prototypes.
- Worked interactively with different design teams on delivering projects for different platforms and devices.
- Conducted workshops and brainstorming sessions with internal design teams and clients to define visual design direction, present visual concepts and elaborate on design decisions made.
- Developed style guides that could be utilized and followed by other design team members.
Technologies: Google Drive, Slack, Adobe CC, InVision, Sketch
Visual Design Lead
2014 - 2018
Fjord
- Conveyed service design methodologies and outcomes into visually engaging and strategic experiences.
- Helped design a future vision platform concept of the employee experience for a major human capital management company.
- Established a visual style and tone for communicating insights and concepts for a major audio technology and product company.
- Designed the brand, visual language, and UI/UX of a startup concept app for a major insurance company focused around the freelancer community.
- Worked as part of the line management and mentor team directly responsible for four people.
Technologies: Microsoft Office, Adobe CC, InVision, Sketch
Senior Art Director
2012 - 2014
Aquity Group
- Created mobile and desktop visual design experiences for clients including Destination XL, Kipling, C Wonder, Mayflower Van Lines, Payless, and others.
- Collaborated with various members of the organization, including project managers, interaction designers, digital strategists, copywriters, client partners, front-end developers, and development teams.
- Presented work at various stages of the project timeline to internal teams and key client stakeholders.
- Facilitated co-design sessions with clients.
Technologies: Microsoft Office, Adobe CC
Senior Art Director
2006 - 2012
The Vidal Partnership
- Worked with various clients including national brands Johnnie Walker, Buchanan’s, Heineken, Heineken Premium Light, Sprint, Wendy’s, Johnson & Johnson, Kraft Foods, and Home Depot.
- Advised on the production of below-the-line digital and direct marketing.
- Facilitated and directed brainstorming, concept creation, art direction, and client presentations.
- Guided clients with English and Spanish presentations.
- Coordinated with internal production teams and vendors to execute campaign/brand strategies including sponsorship programs, motion graphics, animated and live TV spots, microsite/web/banner design, packaging, and logos.
Technologies: Microsoft Office, Adobe CC

Education

Bachelor of Fine Arts Degree in Graphic Design
2000 - 2005
Rutgers University, Mason Gross School of the Arts - New Brunswick, NJ, USA

Certifications

Building Brands with Purpose: Gold Standard Level
JUNE 2018 - PRESENT
New York University

Experience

Visual Design14 years
Art Direction11 years
Web Design10 years
Visual Design Language10 years
User Experience (UX)7 years
UI Design7 years
Strategic Design7 years
Branding6 years

Location

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Designer in Bloomfield, NJ, United States

Portfolio

Employment

Creative Design Consultant

Freelance Senior Visual Designer

Lead Visual Designer

Visual Design Lead

Senior Art Director

Senior Art Director

Education

Certifications

Experience

Location