FIetcher BoIand

Designer in Boston, MA, United States

Member since December 2, 2015

FIetcher helps companies embrace UX and design as a competitive advantage. Leveraging a user-centered design process, he provides a strategic vision for design, integrates UX seamlessly within teams, and executes effective user experiences. Whether you need to create a digital product, a website to market it, or improve the usability of an existing app, he has the expertise to realize a successful design solution.

User Experience (UX)UX Design User Research Usability Testing Responsive Adobe Photoshop Axure RP Pro Visual Design UI Design Figma Mobile Design Websites Web App UI Web App Design Digital Product Design Show more

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Portfolio

Digital Design

Employment

User Experience Designer
2014 - PRESENT
Freelance Work
- Performed user experience assessments and usability analysis for a CRM and financial research app. Designed the complementary iOS app.
- Worked as the user experience designer on a team of 8 who were developing a custom medical research workflow app for an ivy league university.
- Worked as the user experience designer for a startup building a custom time-tracking, case management, and billing web application for law firms.
- Did the complete web redesign for an engineering firm including user experience design and visual design.
- Created the UX/UI design for an enterprise labor law compliance app featuring a dashboard and management tools used by Fortune 500 clients.
- Designed the user experience for a large animal rescue non-profit website and a pet-finder tool.
Technologies: Web App UI, Websites, Bootstrap, Drupal, Adobe Photoshop, Axure RP Pro
UI/UX Designer
2018 - 2019
Instructure, Inc.
- Completed the user experience design of a new marketing website dedicated to Instructure's flagship SaaS product suite, Canvas Learning Management System.
- Implemented UX design process in the marketing department encompassing user and stakeholder interviews, competitive analysis, personas, and integration of team members into the iterative process.
- Consulted with the marketing, visual design, and development teams to develop requirements, conduct user research and implement the product's website.
Technologies: UX Flows, UX Architecture, Rapid Prototyping, User Research, Usability Testing
Interactive Producer
2010 - 2014
Boston Interactive
- Managed $75,000 to $250,000 website redesign projects.
- Guided clients through the website design process and was responsible for client project satisfaction.
- Defined therequirements through stakeholder and user interviews.
- Developed user stories, content inventories, and created wireframes.
- Managed an eye-tracking usability lab and implemented best practices for agency use.
Technologies: Sitecore, Kentico, Drupal, Google Analytics, Microsoft Project, Axure RP Pro, Adobe Photoshop
Designer | Developer
2006 - 2010
BartIett Interactive
- Built an eCommerce site with B2B and B2C capabilities for a test-prep company selling courses and test prep materials.
- Created the visual design for a luxury consumer eCommerce site featuring gifts for dog lovers.
- Worked on the website development for a social/user community around Better Homes and Garden's partnership with Walmart.
- Designed the website app for a managing residential solar panel installation.
- Developed the website for the largest publisher of business book summaries. An eCommerce subscription allowing users to find and read executive summaries of business publications.
Technologies: PHP, Drupal, CSS, HTML, Adobe Photoshop