George Dan Foia

Designer in London, United Kingdom

Member since April 20, 2021

George, or Mr. Pixel, is an award-winning web and mobile lead UX and UI designer with over 18 years of experience. He has led the design efforts of the UK's only medical class 1 app, downloaded by more than 24 million users and rated 4.6 stars in the App Store. George has also led the design efforts of one of the world's largest banks' mobile banking apps with over 6 million users and raised its 1.9 rating to 4.8 in the App Store. He designs beautiful interfaces that achieve business goals.

UI Design User Interface (UI)High-fidelity Mockups UX Design User Experience (UX)Product Design Web Design Mockups Web Usability Mobile UI Design Lean UX Agile UX Usability Testing MVP Design App UI Show more

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Portfolio

Digital Design

UK's COVID-19 Contact Tracing App
- UX Design
- UI Design
- User-centered Design (UCD)
- Accessibility
- Medical Devices
- User Research
- Human Interface Design
- Mobile Apps
- UX
- Lean UX
- UI
- User Interface (UI)
- User Experience (UX)
- Agile
- Healthcare UX
- Product Design
- Design Systems
- iOS UI Design
- iOS UX Design
- Google Material Design
- Android UI Design
- Android Design Guidelines
- Mobile App Design
- Medical Applications
- Mobile UI
- Mobile App UI
- Android
- Accessible Design
- iOS App Design
- iOS
- Mobile Design
- Customer Journeys
- User Journey Maps
- B2C
- Prototyping
- Figma
- Storyboarding
- Ideation Workshops
- UX Review
- UX Audits
- iOS Design Guidelines
- Component Libraries
- MVP Design
- Mockups
- Apps
- App UI
- App UX
- App Design
- Mobile UX
- High-fidelity Mockups
- Graphic Design
- UX Wireframes
- UX Prototyping
- Mobile UX Design
- Mobile UI Design
- Android App Design
- Agile UX
- Design Sprints
- UX Strategy
- User Journeys
- Usability Testing
- Design Thinking
- Healthcare
- Feature Prioritization
Smarock
- UX Design
- UI Design
- User Research
- Stakeholder Interviews
- Story Mapping
- Product Roadmaps
- Accessibility
- Mobile Apps
- Apple Human Interface
- UX
- UI
- User Experience (UX)
- User Interface (UI)
- User Interviews
- Prototyping
- Agile
- Lean UX
- Visual Design
- iOS UI Design
- iOS UX Design
- Mobile App Design
- Mobile UI
- Mobile App UI
- iOS App Design
- iOS
- Mobile Design
- B2C
- Dashboard Design
- Figma
- Storyboarding
- Ideation Workshops
- iOS Design Guidelines
- Component Libraries
- MVP Design
- Mockups
- Apps
- App UI
- App UX
- SaaS Design
- App Design
- Mobile UX
- High-fidelity Mockups
- UX Wireframes
- Branding
- Mobile UX Design
- Mobile UI Design
- Agile UX
- Design Sprints
- UX Strategy
- User Journeys
- Usability Testing
- Design Thinking
- Startups
- Feature Prioritization
- Monetization
Mobile Banking App for One of the World's Largest Banks
- UX Design
- UI Design
- Mobile Apps
- Finance
- Material Design
- Apple Human Interface
- Accessibility
- User Research
- Agile
- Lean UX
- UI
- UX
- User Experience (UX)
- User Interface (UI)
- User Testing
- User Interviews
- Visual Design
- Mobile Banking
- Fintech
- Competitor Analysis & Profiling
- iOS UI Design
- iOS UX Design
- Design Systems
- Android UI Design
- Android Design Guidelines
- Mobile App Design
- Mobile UI
- Mobile App UI
- Android
- Accessible Design
- iOS App Design
- iOS
- Mobile Design
- B2C
- Figma
- Storyboarding
- Ideation Workshops
- Web App UX
- UX Review
- UX Audits
- iOS Design Guidelines
- Component Libraries
- MVP Design
- Mockups
- Apps
- App UI
- App UX
- SaaS Design
- App Design
- Mobile UX
- High-fidelity Mockups
- UX Wireframes
- UX Prototyping
- Mobile UX Design
- Mobile UI Design
- Android App Design
- Agile UX
- UX Strategy
- User Journeys
- Usability Testing
- Design Thinking
- Feature Prioritization
Quantic
- UX Design
- UI Design
- Web App UI
- User Research
- Stakeholder Interviews
- User Interviews
- Responsive Web Design (RWD)
- Data Visualization
- Dashboard Design
- Ideation Workshops
- Web App UX
- UX Review
- UX Audits
- Mockups
- High-fidelity Mockups
- Graphic Design
- UX Wireframes
- UX Prototyping
- Branding
- Mobile UX Design
- Agile UX
- User Journeys
- Startups
Bunk Mobile App
- UX Design
- UI Design
- Mobile Apps
- Finance
- Mobile Banking
- User Interviews
- Stakeholder Interviews
- Proof of Concept (POC)
- User Research
- Mobile App Design
- Mobile UI
- Mobile App UI
- iOS App Design
- iOS
- Mobile Design
- B2C
- Ideation Workshops
- UX Review
- UX Audits
- iOS Design Guidelines
- MVP Design
- Mockups
- Apps
- App UI
- App UX
- App Design
- Mobile UX
- High-fidelity Mockups
- Graphic Design
- UX Wireframes
- UX Prototyping
- Branding
- Mobile UI Design
- User Journeys
- Startups
Mr Pixel Studio
- UI Design
- Front-end Development
- Sketch
- Work Portfolio Design
- UX Design
- User Interface (UI)
- User Experience (UX)
- UI
- UX
- Case Studies
- Visual Design
- Illustration
- Responsive Web Design (RWD)
- Mockups
- High-fidelity Mockups
- Graphic Design
- Web Usability

Employment

Lead UX and UI Designer (Consultant at the UK's Healthcare System)
2019 - PRESENT
Zuhlke
- Led the design efforts of the UK's only medical class 1 app. The app was downloaded by more than 24 million users, had 4.6 stars from over 281,000 reviews in the App Store, and was ranked number one in the medical section.
- Created user scenarios, rich pictures, user flow diagrams, low-fidelity wireframes, AA WCAG 2.1 compliant high-fidelity designs, prototypes, illustrations, and other visual assets, and set up a component library.
- Conducted ideation sessions, Three Amigos workshops, co-design sessions, retrospectives, and stakeholders reviews.
- Presented the UX team's progress in a show and tell, participated in user testing sessions, and set up the UX process and teams interaction.
- Managed a team of five designers, including researchers, distributed remotely in different locations and time zones. Set up the design scope and process, approach, and design direction.
Technologies: Figma, UX Design, User Research, Miro, UI Design, Accessibility, Component Libraries, Medical Devices, Mobile Apps, User Experience (UX), User Interface (UI), WCAG 2, Illustration, iOS UI Design, iOS UX Design, Android UI Design, Android Design Guidelines, Visually impaired UX, UX Audits, MVP Design, High-fidelity Mockups, Branding, Mobile UX Design, Mobile UI Design, Design Thinking, Healthcare, Agile, Android App Design, Feature Prioritization
Lead UX and UI Designer
2004 - PRESENT
Mr Pixel Studio (Freelance)
- Designed an advanced teaching platform app for iPads, used by public and private schools in China. The platform helped teachers provide bespoke teaching and testing of different student levels.
- Assisted stakeholders to define and prioritize the product roadmap by conducting user and stakeholders interviews, user story mapping, now-next-later roadmap, jobs to be done, user stories, estimations, retrospectives, and show and tells.
- Created user personas and scenarios, conducted competitor analysis, sketched rich pictures, and conducted card sorting workshops and usability testing.
- Designed user flow diagrams, low-fidelity wireframes, high-fidelity designs, prototypes, and design systems.
- Designed numerous websites, illustrations, logos, icons, mobile apps, and other visual assets.
Technologies: Sketch, Figma, Zeplin, Story Mapping, User Flows, Wireframing, Prototyping, Mobile, Mobile Apps, Apple Human Interface, Retro, User Stories, Competitor Analysis & Profiling, User Personas, Stakeholder Interviews, Jobs to be Done (JTBD), User Experience (UX), User Interface (UI), Product Design, UX Audits, Web App Design, Conversion Rate, MVP Design, High-fidelity Mockups, Web Usability, Branding, Mobile UX Design, Mobile UI Design, Design Thinking, Agile, Android App Design, Startups, Feature Prioritization, Monetization
UX Designer—Clinical Research Web App
2022 - 2022
GSC Technologies Limited
- Conducted stakeholder interviews and heuristic and accessibility evaluations of the existing app. Identified and documented the improvement opportunities and prioritized them with the product owner.
- Created several low-fidelity flow variations and wireframes, to communicate the newly proposed concepts, and iterated based on user feedback; then reviewed and signed off on the low-fidelity flows with the stakeholders.
- Constructed mood boards to align with the stakeholders on the visual direction; created high-fidelity designs using best practices component creation.
- Built a component library to ensure visual consistency and design process efficiency.
Technologies: UX Design, Web App UX, UX Audits, Customer Journeys, Angular, AngularUI, Syncfusion, Responsive UX Design, Wireframing, High-fidelity Mockups, Web Usability, Healthcare, Agile, Clinical Trials
Lead UX Designer | Bank Consultant
2016 - 2019
Zuhlke
- Led the design efforts for one of the world's largest bank's mobile banking apps. The app was downloaded by over six million users, gathered 4.8 stars from over 922,000 reviews in the App Store, and was ranked number one in the financial category.
- Conducted ideation sessions, three amigos workshops, co-design sessions, team retrospectives, and stakeholder reviews. Presented the UX team's progress in a show and tell, usability testing, and user interviews.
- Created user scenarios, rich pictures, user flow diagrams, low-fidelity wireframes, high-fidelity designs, prototypes, icons, and design systems.
Technologies: UX Design, UI Design, Sketch, InVision, InVision Studio, Flinto, Banking & Finance, Mobile Banking, Mobile Apps, User Research, User Testing, User Experience (UX), User Interface (UI), Accessibility, WCAG 2, Fintech, Online Banking, Financial UX, Visually impaired UX, UX Audits, Conversion Rate, MVP Design, High-fidelity Mockups, Mobile UX Design, Mobile UI Design, Design Thinking, Agile, Android App Design, Startups, Feature Prioritization
Senior UX and UI Designer
2014 - 2016
Citywire
- Designed the events app used by event planners, fund managers, and professional investors to organize and assist different global events.
- Conducted user and stakeholder interviews, created personas, user journey mapping, user scenarios, user flow diagrams, prototypes, and oversaw user testing.
- Created low-fidelity wireframes, high-fidelity designs, logos, and the design system.
- Designed a variety of features for the main Citywire website.
- Created low-fidelity wireframes, high-fidelity designs, design system, social marketing materials, and logos.
Technologies: Balsamiq, HTML, CSS3, Sass, SMACSS, BEM, Bootstrap, UX, UI, User Experience (UX), User Interface (UI), User Interviews, UX Design, UI Design, Web Design, User Research, Prototyping, Wireframing, Visual Design, Conversion Rate, High-fidelity Mockups, Web Usability, Branding, Mobile UX Design, Design Thinking, Startups, Feature Prioritization
Senior UX and UI Designer
2012 - 2014
First Beat Media (Freelance)
- Designed a content writing marketplace proof-of-concept web app, which allowed content writing specialists to get freelance jobs and other service users to hire content writers based on their custom project requirements.
- Conducted user and stakeholder interviews, created user personas, user story mapping, user flow diagrams, low-fidelity designs, and prototypes, and ran user testing.
- Created numerous website templates used for a large network of websites.
- Designed high-fidelity websites, logos, icons, and other visual assets. Converted high-fidelity websites into HTML, CSS, and JavaScript code.
Technologies: Adobe Photoshop, Adobe Illustrator, PSD to HTML, CSS, Pen & Paper, Wireframing, High-fidelity Mockups, Web Usability, Mobile UI Design
Senior UI Designer
2011 - 2013
51 Blocks (Freelance)
- Designed and developed numerous WordPress themes and other website templates.
- Created high-fidelity designs, logos, icons, and other visual assets.
- Converted the designs into HTML, CSS, and JavaScript-functional websites.
Technologies: Adobe Photoshop, Adobe Illustrator, WordPress, HTML, CSS, UI Design, UI, User Interface (UI), UX, UX Design, User Experience (UX), Visual Design, High-fidelity Mockups, Web Usability, Branding
UI Designer and Developer
2008 - 2009
Modulus Media
- Designed a web app that empowered dentists to collaborate, discuss, and share ideas and solutions with their team or other remote dentists.
- Created high-fidelity designs, logos, and other visual assets and converted them into HTML and CSS code.
- Created animated Flash banners and static banners.
Technologies: Adobe Photoshop, HTML, CSS, Adobe Flash, UI, UI Design, User Interface (UI), Visual Design, Interaction Design (IxD), Animation, Logo Design, High-fidelity Mockups, Web Usability
Graphic and Interaction Designer
2007 - 2008
Informmedia
- Maintained, updated, and created new visual elements for a network of several large websites.
- Created animated Flash advertising banners, logos, and other visual assets.
- Developed print designs for several newspapers owned by the company.
Technologies: Adobe Photoshop, Adobe Flash, HTML

Education

Coursework Towards a Degree in Information Technology
2004 - 2007
University of Oradea - Oradea, Romania
Certificate of Programming in Mathematics & IT
2000 - 2004
Mihai Eminescu College - Oradea, Romania

Certifications

Leadership Program
JANUARY 2022 - PRESENT
Human Centric Leaders
Development Team Of The Year 2021 Award
NOVEMBER 2021 - PRESENT
UK IT Industry Awards
UX Certification
NOVEMBER 2018 - PRESENT
Nielsen Norman Group

Experience

UI Design15 years
UX Design10 years
User-centered Design (UCD)7 years
Mobile App Design7 years
Mobile Apps7 years
Accessibility5 years
Mobile Banking4 years
User Research2 years

Location

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Designer in London, United Kingdom

Portfolio

Employment

Lead UX and UI Designer (Consultant at the UK's Healthcare System)

Lead UX and UI Designer

UX Designer—Clinical Research Web App

Lead UX Designer | Bank Consultant

Senior UX and UI Designer

Senior UX and UI Designer

Senior UI Designer

UI Designer and Developer

Graphic and Interaction Designer

Education

Certifications

Experience

Location