Product Manager in New York, NY, United States

I led technical product management and development of a joint book-running platform for IPOs. The platform allowed multiple clients (investment banks) to enter indications of interest and allocate shares from their pool, with the UI updating in real-time. I worked with internal SMEs and engagement managers to define requirements, establish scope, and manage an agile project plan.

I led market research, testing, MVP design, go-to-market planning, and the launch of the first online experiential-learning platform for legal professionals. The platform combines interactive videos and assessments with simulation exercises and one-on-one instructor feedback via integrated video conferencing. Since the launch, I've also managed the online marketing (inbound and outbound), instrumentation and analysis of user behavior, channel strategy and metrics, and the product and technology roadmap.

I developed the lifecycle and retention marketing strategy for a real estate client. The project included strategy, vision, roadmap, technology planning, and technical implementation using tools such as HubSpot and Segment.

The client offers online workout and nutrition products and coaching. As a product manager, I managed the backlog and delivery using Agile methodology.

As a product manager, I conducted user interviews, developed the backlog, and ran sprints to deliver a major upgrade to the finance and payment functionality of a platform that helps artists/creatives publish and monetize their work.

Acted as the technical product manager for implementing/onboarding a significant new customer, including mapping data and functionality from the previous system to the new system. Liaised between client resources and customer resources, organized and created issues and user stories, researched and advised on issues, workarounds, and product enhancements.

Served as a product management consultant for data science and engineering teams at a Fortune 500 consumer products company on a consumer insights platform for multi-channel customer activation. Implemented OKRs and tied them to the product roadmap. Groomed roadmap into backlog tasks. Worked with project managers to plan team backlogs to implement the roadmap.

The client is a leading pest control company that wanted to aggressively roll out training to its field employees. I helped develop a plan, evaluate learning platforms and technologies, retain talent to author interactive content, and integrate SCORM content with the selected learning platform.

Academia.edu is a B2C platform that allows users to share their research, track citations, and discover other research. The site has nearly 200M users and 30M papers.

As the head of the growth team, I developed and maintained a backlog of growth ideas, working with an engineering lead to execute A/B tests up and down the funnel (e.g., SEO, email marketing, signup funnels, premium upgrade funnels, on-site upsells, checkout optimization).

Over a 6-month period, growth team initiatives were responsible for 4-8% MoM growth in new subscriptions.