VisualVisual Designer Job Description Template

Visual design encompasses multiple disciplines and is employed on a wide range of projects. They create branding projects from the ground up, develop campaigns, lead a team of designers, provide quality art and creative direction, and design apps, websites, and onsite digital experiences.

Share

Visual design encompasses multiple disciplines and is employed on a wide range of projects. Visual designers must possess in-depth knowledge of typography, iconography, color, space, and texture. All pieces of this jigsaw puzzle must fall into place to create a compelling visual experience.

Visual designers create branding projects from the ground up, develop campaigns, lead a team of designers, provide quality art and creative direction, and design apps, websites, and onsite digital experiences.

Writing a good visual designer job description and ad requires understanding that design is subjective, so the focus needs to be on skills and requirements that are not and cannot be subjective. It is also vital to clearly outline the difference between visual design and other design disciplines in order to avoid applications from designers who don’t specialise in visual design.

Visual Designer Job Description And Ad Template

Copy this template, and modify it as your own:

Company Introduction

{{Write a short and catchy paragraph about your company. Make sure to provide information about the company’s culture, perks, and benefits. Include office hours, remote working possibilities, and anything else that makes your company interesting.}}

Job Description

In your role as a visual designer, your day-to-day tasks will consist of creating visually engaging, innovative and functional mobile and Web products. Your ability to bring your vision and concepts to life will not only be welcomed but celebrated.

One of the key aspects of your role is a thorough understanding of the right balance between business, design and our customers and serving our brand’s purpose, business missions and customer needs.

Responsibilities

As our visual designer, your responsibilities will include areas of design such as typography, iconography, color, space and texture. You will use your knowledge, expertise and skills in all these fields to help our users successfully navigate and become comfortable with our products.

More responsibilities in detail:

  • Present the user-interface visually so that information is easy to read, easy to understand and easy to find.
  • Prepare work by gathering information and materials.
  • Generate clear ideas, concepts and designs of creative assets from beginning to end.
  • Work collaboratively with other designers to ensure a consistent, integrated brand perception and user-experience.
  • Collaborate with a cross-functional team that includes engineers, product managers in order to create simple, easy-to-use software.
  • Translate client business requirements, user needs, technical requirements into designs that are visually enticing, easy to use, and emotionally engaging.
  • Staying in the loop and on top of the latest standards, changes, trends in visual design field.
  • Interpreting storyboards to tell visual stories that support learning.
  • {{Add other responsibilities here that are relevant}}

Requirements

  • A minimum of four years of professional experience in designing brand identities, grid systems, editorial layouts and applications for web, desktop and mobile.
  • The ability to refine other people’s ideas and come up with new ones to create a highly designed visual experience.
  • Well organized, responsible and dedicated, with the ability to work on multiple projects and deliver refined design in a short time.
  • Self-learning, able to learn new tools quickly and work in a fast evolving environment.
  • Proven ability delivering high quality designs to customers.
  • Proficient in Adobe Photoshop, Illustrator, Indesign and Sketch.
  • Expert level skills in Photoshop, InvisionApp, UXPin and other relevant design tools.
  • Bachelor’s degree, or equivalent experience in the graphic design field.
  • {{List education level or certification you require}}
See also:Toptal’s growing, community-driven list of essential Visual Design interview questions

Recent Visual Design Articles by Toptal Designers

How to Hire a Great Visual Designer

Visual designers are foremost interdisciplinary experts; their expertise covers both digital and print. Their work focuses on details and their final goal is impeccable visual communication. Function and form are achieved through carefully understanding and dissecting briefs and goals from their clients, copywriters, strategists and creative directors.

Read Hiring Guide

Find the right Visual Design interview questions

Read a list of great community-driven Visual Design interview questions.
Read them, comment on them, or even contribute your own.

Read the Questions

Hire a Top Visual Designer Now

Toptal is a marketplace for top visual designers. Top companies and start-ups choose Toptal visual design freelancers for their mission critical design projects.

See Their Profiles

Shammer Diaz

Visual DesignerAdobe PhotoshopBrand DesignAdobe InDesignResponsive Web Design (RWD)Adobe IllustratorSketchWeb DesignLogotype

United StatesToptal Member Since June 1, 2017

Shammer has close to a decade of experience working as a brand and digital designer. His experience with visual design, web design, print design, and animation have established him as a useful force wherever he is able to serve. His work ranges from for-profit to nonprofit sectors—designing identities and websites for startups as well as various religious organizations.

Show More

Marti Bruno

Visual DesigneriOSBrand GuidelinesAndroidPrototypingUI DesignUser Experience (UX)BrandingUser Interface (UI)MicrointeractionsUX ResearchSketchArt Direction

United StatesToptal Member Since January 7, 2019

Martí is a senior UI/UX designer based in New York. For the past several years, he's been designing digital products for the banking, hospitality, fashion, healthcare, pharmaceutical, automotive, and software industries. Martí's past clients include Citi, HP, Meta, Deutsche Bank, Volkswagen Group, Grifols, Vorwerk Thermomix, BBVA, Asics, The Ritz-Carlton Group, Hilton Hotels & Resorts, and Al Rajhi Bank & First Abu Dhabi Bank.

Show More

Steven Miller

Visual DesignerAdobe PhotoshopFreelanceAdobe IllustratorWeb DesignUser Interface (UI)ResponsiveResponsive Web Design (RWD)Android UI DesigniOS UI DesignBrandingPrototypingWireframing

CanadaToptal Member Since January 19, 2016

Steve is a digital art director at DDB, with years of experience in digital design. He freelances for companies all over the world as a visual and UI/UX designer on websites, web apps, and mobile apps. Steve has had the pleasure of working for advertising agencies such as DDB, Tribal Worldwide, Grand Creative, Colenso BBDO, and many others. He communicates exceptionally well with his clients and has worked in teams of all sizes.

Show More

Inti Rey

Visual DesignerUI DesignUX DesignBrandingProduct DesignSaaS DesignInterface DesignWeb App UXDashboard DesignUI BrandingDigital Product DesignWeb App UIWireframing

CroatiaToptal Member Since May 22, 2018

With over 20 years of experience in product and UI/UX design and creative direction, including experience as a digital-agency owner, Inti has extensive experience in full-cycle product design. An entrepreneurial attitude and considerable multidisciplinary skills make him a systematic thinker and a proactive problem solver with a positive attitude and passion for creating innovative, intuitive, and delightful experiences.

Show More

Samuel Austin

Visual DesignerAdobe Creative SuiteAdobe PhotoshopSketchAdobe IllustratorPresentation DesignUI DesignBrandingCreative DirectionWeb DesigniOSUser Interface (UI)

United KingdomToptal Member Since July 30, 2018

Samuel is a multidisciplinary designer with over a decade of experience working with Adidas, Mumford & Sons, O2, and Universal. Recently, he's worked with blockchain startups to build rapidly and prototype apps while raising over $500,000 in funding. A talented creative with a unique hybrid skill set spanning branding, UI, UX, art direction, video editing, and social growth hacking, Samuel continues to exceed business and user expectations.

Show More

Omer Ercan

Visual DesignerAnimation

United StatesToptal Member Since August 4, 2017

Omer is a Visual Designer, illustrator, and motion designer with more than 12 years of experience. I help clients build award-winning projects through high-quality, innovative, and creative design works. I build bridges between brands and people. To deliver the highest standard of service and provide excellence, I strive for the best and incorporate clients' digital strategies in my designs.

Show More

Rian Dutra

Visual DesignerFigmaUser Experience (UX)User ResearchUsability TestingUser InterviewsInformation Architecture (IA)UX AnalysisUser Interface (UI)WireframingAdobe PhotoshopSketchWeb Design

BrazilToptal Member Since February 6, 2019

Rian Dutra calls himself a "human experience designer"—he is a cognitive science researcher and a UX/UI designer with a deep insight into the human side of the user and valuable experience in UX and visual design. Since 2006, Rian has worked for clients such as Steve Wozniak (Apple's co-founder), HAR, Bosch, Booking, and Udacity. He has a master's degree in computer science, graphic design and system analysis degrees, and a postgraduate degree in neuroscience and applied psychology.

Show More

Jeffrey Davis

Visual DesignerUser Experience (UX)Mobile App DesignUI DesignWeb DesignUX DesignUser Interface (UI)Presentation Design

United Arab EmiratesToptal Member Since October 9, 2016

Jeffrey has been working alongside entrepreneurs to help build their businesses for more than half a decade. Most recently, he has worked with a digital agency in London called Grampy. For those two years, he traveled the world consulting with C-level executives and building digital experiences for leading brands.

Show More

Sign up now to see more profiles.

Start Hiring

Toptal Connects the Top 3% of Freelance Talent All Over The World.

Join the Toptal community.