Jorge Juan Perales

UX Designer in Madrid, Spain

Member since April 5, 2016

Jorge Juan has more than a decade of experience designing successful products used by millions of users worldwide. He designs throughout the whole product lifecycle, from concept and MVP definition to prototypes and high-fidelity visuals. A creative, detail-oriented, and strategic thinker, he loves to work in fast-moving teams and create products that deliver great value to users while incorporating technical capabilities and business goals.

UI User Experience (UX)User Interface (UI)UX Web App UX User Personas User Flows Wireframing Mobile Design Product Design Digital Product Design UX Design Creative Direction Branding UI Design Show more

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Portfolio

Digital Design

BBVA: Banking Product Design
- Design Sprints
- MVP Design
- Product Design
- UX Design
- Innovation
- UI Design
- User Research
- Business Intelligence (BI)
- Big Data
- Banking & Finance
TU Go: Calls and Messages over WiFi in Any Device
- UX Design
- Cross-platform
- Product Design
- User Testing
- User Journeys
- Interaction Design (IxD)
- Instant Messaging
- System Design
UEFA Gaming Hub
- Product Design
- UX Design
- Games
- Gamification
- Mobile UI
NGO Fe y Alegría: Responsive Design
- Creative Direction
- Responsive Design
- Visual Design
The Hero Camp
- Branding
- Strategy
- Logo Design
Organic Zaragoza: Branding
- Branding
- Logo Design
- Packaging
Graphic Design, Marketing, and Illustration
- Graphic Design
- Branding
- Marketing
Firefox OS: UX Design
- UX Design
- Interaction Design (IxD)
- Data Visualization
Dog Coach: UX and UI Design

Employment

Senior Product Designer
2016 - PRESENT
Clients (via Toptal)
- Designed a social sharing mobile application that let users publish any kind of content (text, media, and so on), follow interesting people, and vote on the best content.
- Created a platform design for people to store and share personal and professional documents, including web and mobile applications for iOS and Android.
Technologies: Adobe Illustrator, Adobe Photoshop, Figma, InVision, Sketch
Brand Strategist
2015 - PRESENT
The Hero Camp
- Defined the brand vision and value proposition.
- Developed the marketing strategy.
- Created the logo and brand style guide including color palette, typography, photography, and so on.
- Collaborated with educational experts and designed the learning paths and course content.
- Designed all of the digital and physical assets for the brand.
Technologies: InVision, Adobe Illustrator, Sketch
Senior Product Designer
2016 - 2017
Garaje de Ideas
- Designed a banking product for a major bank (BBVA) from product concept to MVP, that is now used by 400,000 active users.
- Led the redesign of an airline online buying process that helped them increase their sales by 6%.
- Developed a brand strategy and online presence for a business design school.
- Conducted design sprints to develop several successful products and services.
- Introduced design culture activities into the company that improved company's culture and design workflow (design critiques, manifesto, seminars, workshops, and more).
Technologies: Sketch, InVision, Branding, UI Design, Innovation, Service Design, Research, Design Sprints
Senior UX Designer
2012 - 2016
Telefonica R&D
- Conducted user research and synthesis of gathered data into insights for a major pay TV service.
- Created flowcharts, service maps, and user journeys to map the user experience of an instant messaging app with more than 1 million users in several countries.
- Rapidly iterated on wireframes, screen flows, and prototypes for continuous product improvements.
- Led the design sprints that improved our team's efficiency in both high-level product design and specific feature developments.
- Designed iOS, Android, and Window Phone applications.
Technologies: Service Design, Interaction Design (IxD), Responsive Design, Mobile, Android, iOS
Service Designer | UX Designer | Innovation Consultant
2010 - 2012
Freelance Work
- Designed a car-sharing service, including research, insight generation, concept development, service definition, and business model analysis.
- Designed Bet on Me—a service that encouraged homeless people to return to the job market and turn their lives around.
- Conducted user interviews and guerrilla research.
- Developed personas, system maps, and storyboards.
- Led mind-mapping and brainstorming sessions.
Technologies: User Research, Concept Maps, User Journeys, Service Blueprints
Lead UX/UI Designer
2011 - 2011
Totemcat
- Designed a music streaming app and social network for Android mobile phones.
- Designed a web-based virtual fitting room for clothing company.
- Developed wireframes and prototypes for user testing.
- Defined UI style guides.
- Coordinated a team of designers, developers, and 3D artists on different projects.
Technologies: iOS, Android, Adobe Illustrator, Adobe Photoshop
Creative Director
2010 - 2011
Queens Publicidad
- Designed Qatar Airways campaign and events in Madrid and Barcelona to present the company in Spain.
- Developed the brand for Fujitsu, E-on, and more through advertising campaigns and events.
- Supervised the overall quality and consistency of design and art direction for the whole agency.
- Led brainstorming sessions within the team and with clients.
Technologies: Advertising, Events, Branding, Brainstorming
Creative Director | Designer
2009 - 2010
Freelance
- Designed an art exhibition for Luis Eduardo Aute, including the design of the space and promotional material (brochures, posters, website, and more).
- As creative director for Artix, a cultural management company, organized art events and exhibitions, as well as managing the design of any related material (websites, promos, photography, spaces, and more).
Technologies: Brand Identity, Graphic Design, Responsive Design
Art Director
2006 - 2009
Cubo Diseño
- Established the brand identity for winery Bodegas Victoria as well as the designs for the catalogs, bottle labels, and their online presence.
- Designed both print and online promotional material for one of the most important archaeological centers in Spain (Dinopolis).
Technologies: Adobe Illustrator, Adobe Photoshop, Photography
Illustrator | Designer
2005 - 2006
Freelance
- Created illustrations for books and CD covers.
Technologies: Watercolor, Adobe Photoshop

Other Experience

Great Questions Lead to Great Design – A Guide to the Design Thinking Process (Publication)
https://www.toptal.com/designers/product-design/design-thinking-great-questions
Great designers help teams and stakeholders make better decisions by using questions to identify opportunities, reveal underlying needs, and understand user context—all of which lead to better designs.

Education

Certificate of Completion in Web Applications Development
2015 - 2016
Ironhack Coding Bootcamp - Madrid, Spain
Master of Arts Degree in Human Centered Design and Innovation
2011 - 2012
Designit - Madrid, Spain
Master of Arts Degree in 3D Modeling and Animation
2004 - 2005
Trazos School of Arts - Madrid, Spain
Master of Arts Degree in Digital Postproduction for TV and Cinema
2004 - 2005
Trazos School of Arts - Madrid, Spain
Bachelor of Arts Degree with Honors in Industrial Design
1998 - 2002
San Jorge University - Zaragoza, Spain

Experience

Digital Product Design10 years
User Interface (UI)10 years
Strategic Design10 years
Research10 years
User Experience (UX)10 years
Branding8 years
Design Thinking8 years
Service Design5 years

Location

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UX Designer in Madrid, Spain

Portfolio

Employment

Senior Product Designer

Brand Strategist

Senior Product Designer

Senior UX Designer

Service Designer | UX Designer | Innovation Consultant

Lead UX/UI Designer

Creative Director

Creative Director | Designer

Art Director

Illustrator | Designer

Other Experience

Education

Experience

Location