Marco Righetto

Designer in Gijón, Spain

Member since April 15, 2019

Marco creates positive changes via human-centered innovation. A well-rounded designer, he's honed his skills at international consultancies (Fjord and IDEO), a boutique digital product agency (Hanzo), a data-driven startup (SumAll), and his own social good project, Streetlives. He specializes in designing products and service that drive organizational, business, and societal impact. His work has been recognized by IxDA, EYA, and Adobe.

iOS App Design UX Research Product Design Information Architecture (IA)UX Strategy MVP Design UI Design Dashboard Design Data Visualization Lean UX UX Design WebApp Agile Product Management Agile UX Mobile Web Show more

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Portfolio

Digital Design

Streetlives
- Charity
- Systemic Change
- UX Design
- Mobile
- WebApp
- UX Research
- Qualitative Research
- Ethnography
- Design Research
- Product Design
- Agile Product Management
- Product Strategy
- Agile UX
- Co-design
- Service Design
- UI Design
- Sketch 4
- Figma
- CSS
Street Team Tool
- B2B2C
- Data Entry
- Data Validation
- Human-centered Design (HCD)
- UX Design
- Mobile Web
- Product Design
- Lean Product Development
- UI Design
- User Research
- Figma
- Sketch
SumAll
- Small & Medium-sized Enterprises (SME)
- Data Analytics
- Data Visualization
- Responsive Web Design (RWD)
- iOS
- User Research
- Mobile User Acquisition
- Product Design
- Service Design
- Strategy
- User Journey Maps
- Digital Ecosystem Mapping
- Interaction Design (IxD)
- UX Design
- UI Design
Pulse
- Survey Design
- Organizational Design
- Mobile UX
- Data Visualization
- Community
- Internal Communications
- UI Design
- Rapid Interactive Prototyping
- User Validation
Telefónica Play
- Tablet Design
- Omnichannel Marketing
- Media
- Video on Demand (VOD)
- UX Design
Aura
- Wearable Technology
- Wearables
- Interaction Design (IxD)
- Fashion
- Arduino
- Physical Computing
- Internet of Things (IoT)
- Machine-to-Machine (M2M)
- Prototyping

Employment

Co-founder | Director of Product
2015 - PRESENT
Streetlives
- Co-founded Streetlives, an organization driving systemic change toward an equitable and inclusive model for social services.
- Focused on the vision, strategy, design research, product, and culture.
- Grew this bootstrap pro-bono organization from two to five people.
- Launched a community-led product that enables users to learn digital and mediation skills.
- Spearheaded a human-centered product development practice championing such an approach in technology, data, and design.
- Presented Streetlives at Interaction18, the most important annual interaction design conference, in Lyon in 2018. Streetlives was selected as a semi-finalist for the Interaction Design Awards in 2017.
Technologies: Asana, Trello, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Webflow, HTML, CSS, Pen & Paper, Sketch, InVision, Figma
Corporate Director of Innovation
2018 - 2019
IED | Istituto Europeo di Design
- Worked at IED which was founded in 1966 in Milan as a design school. Today IED is an international design education network that spans across 11 cities in Italy, Spain, and Brazil.
- Established a more open, collaborative, and innovative corporate culture.
- Redesigned the internal communication flows with the launch of a pilot which resulted in the creation of several transnational and cross-disciplinary projects.
- Achieved an ROI of 220% in three years from streamlined internal communication alone.
Technologies: Figma, InVision, Sketch, Adobe InDesign, Google Slides, Asana, Trello
Project Lead | Senior UX and Service Designer
2017 - 2018
Hanzo
- Worked at Hanzo, a boutique digital product design and development studio with a strong focus on shipping excellent products. Founded in Madrid in 2009, it’s currently a distributed organization with a physical presence in Madrid, Barcelona, and London.
- Shipped—through lean and agile methodologies—a B2B financial services product that reduced complexity and streamlined deal offering processes and a revolutionary B2C healthcare service for the Spanish market.
- Focused on talent growth, seeding, nurturing, and establishing supportive feedback practices in project teams and at a studio level, resulting in a culture of increased collaboration, higher quality creative solutions.
Technologies: Adobe After Effects, Adobe Premiere Pro, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Suite, Google Slides, Google Sheets, Google Docs, G Suite, Trello, Asana, InVision, Principle, Sketch, Figma
Senior Interaction Designer
2015 - 2016
IDEO
- Worked at IDEO, a global design company that creates a positive impact through design.
- Honed my design thinking skills.
- Brought an interaction design lens to insight discovery and visualization, combining the power of stories and data.
- Contributed to the design and launch of strategic interventions, digital products, and end-to-end experiences that were focused on customer-centered innovation and organizational change.
- Improved internal processes that resulted in a more inclusive digital practice and a stronger portfolio due to studio-wide digital inspiration activities.
- Achieved higher employee engagement by facilitating difficult conversations through mindful rituals and human-centered technology.
- Increased resources and optimized the project pipeline due to a human-centered business and people intelligence product.
Technologies: Adobe After Effects, Adobe Premiere Pro, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Suite, Google Slides, Google Sheets, Google Docs, G Suite, Processing, Arduino, CSS, HTML, InVision, Principle, Sketch, Figma
Product Owner | Product and Service Designer
2014 - 2015
SumAll
- Worked at SumAll, its mission is to democratize data: enabling SMEs to have access to data to improve their business and tools that can help them act upon it.
- Honed my skills in Agile and lean design and product development.
- Redesigned SumAll’s entire iOS experience which resulted in a 100%+ yearly user acquisition on mobile.
- Optimized the acquisition features during sign up, onboarding, and the initial experience which resulted in a significant acquisition uptake of SumAll’s web platform concurrent with a reduction of onboarding customer support tickets.
- Spearheaded customer research efforts (quality and quantitative) that translated into a pivot from a generic “premium” package to the revenue-generating products, SumAll Insights and SumAll Reports.
- Pioneered and spread a customer-driven product development mindset and practice across the team.
Technologies: Adobe After Effects, Adobe Premiere Pro, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Suite, Google Slides, Google Sheets, Google Docs, G Suite, Jira, Trello, CSS, HTML, InVision, Sketch, Figma
Mid-weight Interaction and Service Designer
2013 - 2014
Fjord
- Worked at Fjord, an international design and innovation consultancy that focused on designing services and digital products. Founded in 2011 in London, Fjord was acquired by Accenture in May 2013.
- Worked on digital transformation projects, focusing on UX and interaction design for products and services. Responsibilities included user research, design strategy, workshop facilitation, conceptualization, wireframing and prototyping, and project and client management.
- Collaborated with Fjord Madrid’s managing director on explorative design fictions for emerging technologies, fostering debate through design.
- Designed for the following clients include Telefónica, BBVA, Fon, KPN, and the European Union.
Technologies: Adobe Premiere Pro, Adobe After Effects, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Fireworks, Adobe Suite, Proto.io, InVision, Flinto, Principle, Sketch
Interaction and Service Designer
2011 - 2012
Fjord
- Practiced, improved, and expanded my design skills on projects that spanned across a broad spectrum involving multiple platforms and recreational content to interactive installations.
- Worked on little and big-picture UX and UI details and made crucial contributions in generating strategies for businesses in a service-design context. These clients include BBVA, Telefónica, and Movistar.
Technologies: Adobe Premiere Pro, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Fireworks, Adobe Suite, Google Slides, Google Sheets, Google Docs, G Suite, InVision, Flinto, Sketch

Education

Master's Degree in Interaction Design
2007 - 2011
Iuav University of Venice - Venice, Italy
Bachelor's Degree in Mass Media and Communication
2004 - 2007
University of Padua - Padua, Italy

Experience

Design Thinking12 years
UX Research9 years
Product Design9 years
Service Design9 years
Dashboard Design9 years
UX Strategy9 years
Lean UX5 years
Data Visualization5 years

Location

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Designer in Gijón, Spain

Portfolio

Employment

Co-founder | Director of Product

Corporate Director of Innovation

Project Lead | Senior UX and Service Designer

Senior Interaction Designer

Product Owner | Product and Service Designer

Mid-weight Interaction and Service Designer

Interaction and Service Designer

Education

Experience

Location