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Maryse Raad, Management Consulting Expert in New Cairo City, Egypt
Maryse Raad

Management Consulting Expert in New Cairo City, Egypt

Member since April 26, 2022
With over 22 years of professional experience in multiple business environments, Maryse embodies a shrewd business acumen and an expert knowledge of P&L management, revenue management, business development, and project management. Within a year of joining an industrial manufacturing company, employing her expertise in strategic planning and budgeting, Maryse was able to win the support of her peers and management and successfully turned from -8% to 5% EBITDA, reaching 11% in the next two years.
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Career Highlights

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Case studies

  • The Truth Lies in The Details
    The Truth Lies in The Details
    • Business Analysis
    • Business Advisory
    • Marketing Strategy
    • Sales Strategy
    • Budget Modeling
    • Business Planning
    • Microsoft Excel
    • Microsoft Word
    • Microsoft PowerPoint
    • Revenue Strategy
    • Operational Flow
    • Sales Commission Structure
    • Marketing Plans
    • Revenue Analysis
    • Product Portfolio Optimization
    • Brand Positioning
    • Business Strategy
    • Management Consulting
    • Strategy
    • Data Analysis
    • Business Development
  • The 12 Steps to Increase Profits
    The 12 Steps to Increase Profits
    • Strategic Planning
    • Budget Modeling
    • Marketing Strategy
    • Sales Strategy
    • Materials Management
    • Monitoring
    • Business Analysis
    • Business Planning
    • Budget Management
    • P&L Management
    • Forecasting
    • Oracle BI
    • Microsoft Excel
    • Microsoft Word
    • Microsoft PowerPoint
    • Revenue Strategy
    • Operational Flow
    • Salesforce
    • Sales Forecasting
    • Sales Commission Structure
    • Business Advisory
    • Production Planning
    • Pricing Strategy
    • Revenue Management
    • Revenue Projections
    • Revenue Analysis
    • Revenue Modeling
    • Revenue Optimization
    • Product Portfolio Optimization
    • Business Transformation
    • Annual Planning
    • Promotion Modeling
    • Brand Positioning
    • Business Strategy
    • Workforce Management (WFM)
    • Project Management
    • Consumer Packaged Goods (CPG)
    • Management Consulting
    • Strategy
    • Sales Compensation
    • Compensation Plans
    • Data Analysis
    • Budgeting
    • Business Development
  • Don't Put All Eggs in One Basket
    Don't Put All Eggs in One Basket
    • General Management
    • Marketing Strategy
    • Branding
    • Content Strategy
    • Writing & Editing
    • Customer Service
    • Budget Management
    • P&L Management
    • Business Planning
    • Microsoft Excel
    • Microsoft Word
    • Microsoft PowerPoint
    • Revenue Strategy
    • Operational Flow
    • Salesforce
    • Art Direction
    • Creative Strategy
    • Marketing Communications (MarCom)
    • Sales Strategy
    • Sales Commission Structure
    • Business Analysis
    • Business Advisory
    • Budget Modeling
    • Materials Management
    • Monitoring
    • Pricing Strategy
    • Marketing Plans
    • Revenue Projections
    • Revenue Modeling
    • Annual Planning
    • Brand Positioning
    • Brand Guidelines
    • Business Strategy
    • Workforce Management (WFM)
    • Management Consulting
    • Strategy
    • Compensation Plans
    • Budgeting
    • Business Development

Expertise

  • Business Planning
  • Content Strategy
  • General Management
  • Marketing Strategy
  • P&L Management
  • Revenue Management
  • Revenue Strategy
  • Strategic Planning

Employment

  • Director of Business Development

    2016 - 2022
    Greenland
    • Developed the revenue strategy that transformed the company from losses to steady profits at a minimum of 11% EBITDA with growth potential.
    • Reduced the materials stocks by around 40%, depleted obsolete stocks, and controlled and maintained healthy stock levels to reduce working capital.
    • Monitored the monthly P&L sustaining healthy EBITDA levels, tweaking tactics, and introducing actions when needed.
    • Built detailed yearly and monthly budgets allowing growth from revenues to EBITDA.
    • Reviewed export sales, studied new products plans, and defined pricing.
    Focus areas: Business Planning, P&L Management, Forecasting, Revenue Strategy, Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Oracle BI, Operational Flow, Salesforce, Marketing Strategy, Sales Forecasting, Sales Strategy, Sales Commission Structure, Business Analysis, Business Advisory, Budget Modeling, Materials Management, Monitoring, Budget Management, Production Planning, Pricing Strategy, Revenue Management, Revenue Projections, Revenue Analysis, Revenue Modeling, Revenue Optimization, Product Portfolio Optimization, Business Transformation, Annual Planning, Promotion Modeling, Brand Positioning, Business Strategy, Change Management, Workforce Management (WFM), Project Management, Consumer Packaged Goods (CPG), Management Consulting, Strategy, Sales Compensation, Compensation Plans, Data Analysis, Budgeting, Business Development

  • General Manager

    2010 - 2016
    Icon Communication & Advertising
    • Managed to maintain the agency with a net profit of 5% despite the January 2011 revolution cutting off the marketing budgets in the Egyptian market.
    • Changed the client's portfolio from 80% dependency on one major client to a diverse portfolio and reduced the major client's share to less than 20%.
    • Introduced new services and products like marketing strategy, 3D media, professional photoshoots, and short video production.
    Focus areas: General Management, Operational Flow, Salesforce, Marketing Strategy, Art Direction, Creative Strategy, Content Strategy, P&L Management, Business Planning, Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Revenue Strategy, Branding, Marketing Communications (MarCom), Sales Strategy, Sales Commission Structure, Business Analysis, Business Advisory, Budget Modeling, Materials Management, Monitoring, Writing & Editing, Customer Service, Budget Management, Pricing Strategy, Marketing Plans, Revenue Projections, Revenue Modeling, Annual Planning, Brand Positioning, Brand Guidelines, Business Strategy, Change Management, Workforce Management (WFM), Management Consulting, Strategy, Compensation Plans, Budgeting, Business Development

  • Group Marketing Manager

    2009 - 2010
    Sakkara Group International
    • Managed the MICE's marketing events, increasing the profits by 20%, including dealing with materials suppliers and governmental entities.
    • Developed the content strategy and in-house design of communication materials for the USA Tour Operator STI, discounting 100% of the costs.
    • Led the marketing communication team, handled the clients' complaints, and maintained a strong relationship with stakeholders.
    Focus areas: Marketing Strategy, Content Strategy, Branding, Event Marketing, Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Revenue Strategy, Marketing Communications (MarCom), Writing & Editing, Marketing Plans, Event Planning, Brand Positioning, Brand Guidelines

  • Corporate Marketing Manager

    2008 - 2009
    Orascom Development Holding
    • Managed the marketing communication of Egypt's destinations and oversaw the other communication teams to maintain a cohesive image throughout the company's territories.
    • Launched campaigns with a refined image for the main destinations increasing the real estate and hotels sales by almost 40%.
    • Created the new brand for the holding company that was developed in 2009, built the CI, and launched a campaign tailored to investors.
    Focus areas: Marketing Communications (MarCom), Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Content Strategy, Branding, Event Marketing, Budget Management, Marketing Plans, Annual Planning, Event Planning, Brand Positioning, Brand Guidelines

  • Business Development Manager

    1999 - 2006
    Al Ahram Beverages
    • Monitored the P&L increasing revenues by a steady two digits year over year.
    • Controlled the commercial budget, cut unnecessary spending, analyzed promotional ROI, and adjusted accordingly, reducing overall costs by almost 20%.
    • Restructured the commission system pushing the profitable stock-keeping units (SKUs), thus increasing profits by almost 10%.
    Focus areas: P&L Management, Sales Forecasting, Marketing Strategy, Sales Strategy, Sales Commission Structure, Business Planning, Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Revenue Strategy, Salesforce, Event Marketing, Business Analysis, Budget Modeling, Monitoring, Customer Service, Budget Management, Revenue Projections, Revenue Analysis, Revenue Modeling, Business Transformation, Annual Planning, Promotion Modeling, Change Management, Consumer Packaged Goods (CPG), Sales Compensation, Compensation Plans, Data Analysis, Budgeting, Business Development

Education

  • Bachelor's Degree in Hotels and Tourism
    1990 - 1994
    University of Helwan - Cairo, Egypt
  • High School Diploma in Literature
    1976 - 1990
    Sacre-Coeur - Cairo, Egypt

Certifications

  • The Strategy of Content Marketing
    APRIL 2022 - PRESENT
    UC Davis | via Coursera

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