Head of Growth
2020 - PRESENTIRL- Innovated and executed growth programs to drive 20M+ MAU.
- Trained a mentored a cross-functional team to drive growth programs.
- Managed eight-figure budgets for advertising, partnerships, and acquisitions that directly resulted in large-scale international user growth.
Product Manager
2009 - PRESENTVarious Consulting Work- Consulted with a variety of clients including Calm, Uber, Google, Bird, Turo, Getaround, and more.
Growth Lead | Product Manager
2017 - 2019Airbnb- Led cross-functional partners to drive demand for the concerts category, scaling to 130+ concerts per week at 45% average occupancy.
- Achieved 1,000% increase in weekly booked seats for Airbnb concerts through product- and marketing-based initiatives.
- Innovated, scoped, and executed a series of experiments using internal tools (ERF) that led to a 24% global increase in bookings.
- Acted as the POC with the product for demand for concerts and pushed through ERF experiments (concert grouping, naming, algorithms, and more).
- Ideated changes to the ML algorithm ranking model for the Experiences marketplace that drove a 15% increase in concert bookings.
- Brokered a partnership affiliate deal with Time Out for the concerts category (and Experiences at large) that has led to 200+ bookings.
- Created all dashboards and led all data science activities to derive insights for the Airbnb Concerts team (and other incubations).
- Led the pricing experiment that resulted in findings that every $1 reduction in price resulted in a 1.8% increase in booking demand.
Founder
2016 - 2019Mobile Growth Sage- Led a consultancy focused on growth efforts for digital technology companies.
Product Manager
2016 - 2017Tubi TV- Led engineers and designers to revamp native mobile and web-streaming applications informed by experimentation and A/B testing.
- Spearheaded growth efforts to hit aggressive targets (9x growth in MAU YoY) that resulted in $20 million Series C round close.
- Innovated features for mobile, web, and OTT/CTV products that resulted in a 150% increase in cumulative viewing time per user.
- Achieved a 37% increase in retention through email, push, and in-app notification strategies and product improvements.
- Implemented unsupervised learning ML algorithms to inform a recommendation engine that increased video starts by 50%.
Product Lead
2015 - 2016StudyBlue (Mobile Learning Platform)- Led engineers, designers, and junior product members to scale the platform to 10+ million MAU.
- Created a connected experience from click to downstream behavior with tailored content and increased retention by 15%.
- Ran A/B tests to optimize dynamic landing pages (browser and mobile), ultimately increasing conversion by 12%.
Product Manager
2015 - 2016Instaapp.IO (App Development Service)- Led cross-functional teams of engineers and designers to create beautiful products that people love such as Gather (effortless invitations), Instastub (a ticket-exchange marketplace), and NewCo (a network of companies facilitating positive change).
- Achieved a 57% increase in invitations sent and a 25% increase in referral invites on Gather with product/messaging optimization.
- Innovated a new product's UX and dynamic targeted content to increase tickets resold in the Instastub marketplace by 28%.
Growth Product Manager
2012 - 2015KIXEYE (Game Development Company)- Rose from employee 35 as an analyst and became a senior leader of a 1,000+ employee organization.
- Tailored the new user experience and was responsible for growth, engagement, and P&L on several game titles.
- Led cross-functional teams/reports and dictated strategy in growth that directly resulted in $110 million in revenues on 16 million installs.
- Managed $30+ million in worldwide ad spending while maintaining 150-200% ROI across mobile- and browser-based titles.
- Influenced copy, creative, NUX, and landing pages through A/B tests that improved conversion by 10% and retention by 15%.
- Realized a strategic deal with Google to ensure featuring in the Google Play Store that led to 800,000 organic installs ($4-6 million value).
Founder
2008 - 2010Crowdsets- Led a team of designers and engineers to build a music marketplace designed to bring your favorite artists to your town.
Michael Sutyak
Product Manager in San Francisco, CA, United States
Member since March 27, 2019
Michael is a technical product and growth leader in the consumer and enterprise technology space, leading product and growth at IRL. He specializes in international growth, revenue-driving activities, emerging technologies, incubating new products and business categories, creative mobile and web-based product and feature building, automation, optimizing funnel flows, and new user experiences.
Michael is now available for hire
Project Highlights
- Built-up the incubation categories (concerts, social impact, surfing, outdoor adventures) through various means.
- Set up the SEO and other tactics for the new Nootropic company that has led to seven-figures in sales.
- Attracted and converted millions of users that led to a $20 million Series C close.
Expertise
- Customer Engagement
- Machine Learning
- Python
- SEO Tools
- SQL
- Software as a Service (SaaS)
- Statistical Modeling
- Tableau
Education
- Cornell University
- Stanford University
Select Certifications
- Facebook
- Google
- Udacity
Employment
Project History
- Airbnb Experiences and IncubationsBuilt-up the incubation categories (concerts, social impact, surfing, outdoor adventures) through various means.
I helped Airbnb Experiences reach nearly 100,000+ weekly bookings.
- Groove MindSet up the SEO and other tactics for the new Nootropic company that has led to seven-figures in sales.
I established web properties and SEO machine from scratch.
- Tubi TV-streaming ServiceAttracted and converted millions of users that led to a $20 million Series C close.
I spearheaded the growth effort across multiple platforms (Roku, Apple TV, Comcast, Playstation, Xbox, Samsung, Sony, Amazon Fire, mobile, and web) and used various product-based tactics to convert visitors into viewers and power users.
- Assorted Consulting (Product & Growth)Consulted with and scaled numerous companies in a variety of verticals, including Calm, Uber, Google, ClassPass, Bird, etc.
I have consulted with and scaled numerous companies in a variety of verticals, including Calm, Uber, Google, ClassPass, Bird, and so on.
Education
- Bachelor's Degree in Engineering2005 - 2009Cornell University - Ithaca, NY, USA
- Certificate Program in Computer Science2005 - 2005Stanford University - Palo Alto, CA, USA
Certifications
- Facebook Advertising CertificationJANUARY 2015 - PRESENTFacebook
- Google AdWords CertificationJANUARY 2015 - PRESENTGoogle
- Machine LearningJANUARY 2015 - PRESENTUdacity
