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Mohammad Reda, Management Consulting Expert in Cairo, Cairo Governorate, Egypt
Mohammad Reda

Management Consulting Expert in Cairo, Cairo Governorate, Egypt

Member since May 18, 2022
Mohammad has over two decades of diversified experience in emerging markets and holds an MBA. As a business excellence advisor, he helped SMEs and startups build their business models and structures to achieve remarkable growth and advised on funding needs. He also has extensive experience in digital transformation through post-graduate studies and in reengineering processes and teams to penetrate new markets. Mohammad joined Toptal to help clients to create global success stories.
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Career Highlights

Education

Select Certifications

Case studies

Software Expertise

Other Expertise

  • Accounting
  • Competition Research
  • Human Resources (HR)
  • Management
  • Marketing
  • Odoo
  • Organizational Development

Employment

  • Business Excellence Advisor

    2020 - PRESENT
    Business Haven Consultancy
    • Helped startups and SMEs build their business models, feasibility studies, marketing strategies, growth model, and structure.
    • Implemented, trained, and developed ERP systems at the clients' factories, branches, and headquarters.
    • Helped clients succeed in the digital transformation process. Modified documentation cycle, altered process flow, installed IoT sensors to track actual costs, integrated SCADA system and Odoo ERP inputs, and upgraded cash collection and sales pipeline.
    • Managed clients' marketing management activities to increase ROI. Established B2B sales funnels. Generated export leads. Renewed suppliers base and renegotiated for better prices and terms. Improved after-sales teams to maintain clients' retention.
    Focus areas: Financial Management, Management, Organizational Development, Digital Transformation, Digital Marketing, Market Research, Market Research & Analysis, Process Mapping, Business Process Optimization, Strategy, Operating Models, Target Operating Models, Consumer Packaged Goods (CPG), Business Strategy, Go-to-market Strategy, Digital Strategy, Digital Marketing Strategy, Marketplaces, Startups, Singapore, Asia-Pacific (APAC), COO, Global Operations, Trade Finance, Logistics & Supply Chain, Compliance, Music Publishing, Music Production, Music Streaming, Business Intelligence Analyst, Music, Business Models, Fintech Consultant, Fintech, Financial Modeling, Pricing, Agile Product Management, Analytics, Data Analytics, Key Performance Indicators (KPIs), Subscriptions, Customer Data, Pricing Models, Product Management, Subscription Pricing, SaaS, Software as a Service (SaaS), Staffing, Recruiting, Chief of Staff, Market Research Analyst, Stakeholder Mapping, Marketo, Total Addressable Market (TAM), Market Segmentation, Market Sizing, Surveys, Competition Research, Consumer Insights, eCommerce, Beauty Products, Health

  • Financial and Management Consultant

    2018 - PRESENT
    Arabreneur
    • Oversaw the clients' expansion and secured the required funding to achieve their next milestone. Used different financing tools and techniques to support clients' operations and expansion plans.
    • Managed several portfolios and helped the clients to achieve advanced ROI.
    • Re-engineered process costing, increased shelf-life for products, negotiated procurement prices and terms, and utilized warehousing and inventory processes. Developed the marketing team.
    • Crafted more than 14 marketing strategies to penetrate local and regional markets for the clients. Established new B2B channels and partnerships to expand in different markets.
    Focus areas: Management, Consulting, Marketing, Finance, Market Research, Market Research & Analysis, Process Mapping, Business Process Optimization, Strategy, Operating Models, Target Operating Models, Business Strategy, Go-to-market Strategy, Digital Marketing Strategy, Marketplaces, Startups, Trade Finance, Logistics & Supply Chain, Music Publishing, Music Production, Music Streaming, Business Intelligence Analyst, Music, Business Models, Fintech Consultant, Fintech, Financial Modeling, Pricing, Agile Product Management, Analytics, Data Analytics, Key Performance Indicators (KPIs), Subscriptions, Customer Data, Pricing Models, Product Management, Subscription Pricing, SaaS, Software as a Service (SaaS), Staffing, Recruiting, Chief of Staff, Market Research Analyst, Stakeholder Mapping, Marketo, Total Addressable Market (TAM), Market Segmentation, Market Sizing, Surveys, Competition Research, Consumer Packaged Goods (CPG), Consumer Insights, eCommerce, Beauty Products, Health

  • Managing Director

    2021 - 2022
    Dr. Baker
    • Finalized the digital transformation processes and implementation of the ERP system.
    • Supervised the exports team and managed to participate in the biggest MENA food fair, Gulfood Manufacturing in Dubai.
    • Held strategic partnerships with African countries to export products and expand market share in Africa.
    • Modified the organizational setup and reengineered the payroll matrix to motivate the employees and increase productivity alongside cutting cost strategies.
    Focus areas: Management, Operations, Human Resources (HR), Information Logistics, Marketing, Warehouse Operations, Sales, Partnerships, Finance, Accounting, Business Transformation, Export Shipment Handling, Consumer Packaged Goods (CPG), Digital Marketing Strategy, COO, Logistics & Supply Chain, Analytics, Data Analytics, Key Performance Indicators (KPIs), Subscriptions, Pricing Models, Product Management, Subscription Pricing, SaaS, Software as a Service (SaaS), Staffing, Recruiting, Chief of Staff, Market Research Analyst, Surveys, Competition Research, Market Research, Consumer Insights, eCommerce

  • Group CFO

    2019 - 2021
    Bellezza Sanitary Ware
    • Secured more than EGP 250 million for expansion and new plant installations.
    • Stated the digital transformation strategy and executed it throughout four factories with leading ERP software houses.
    • Oversaw the compliance and governance processes to transform four different companies and supporting factories into one holding company.
    • Led the communication and negotiation with world industry leaders to establish a joint venture factory in Egypt.
    • Supervised the transition to industry 4.0 with experts in industrial automation.
    Focus areas: Finance, Marketing, Sales, Customer Success, Customer Service, Customer Satisfaction, Lean Manufacturing, Digital Marketing, Digital Transformation, Costing, Partnerships, B2B Partnerships, Export Shipment Handling, Industry 4.0, Business Process Optimization, Global Operations, Compliance, Financial Modeling, Pricing, Analytics, Data Analytics, Customer Data, Pricing Models, Product Management, Consumer Insights, eCommerce

  • Managing Director

    2018 - 2019
    Hedgecorp
    • Advised the foundation of various banking businesses in the UK and the Middle East. Worked with the management team composed of qualified and experienced banking and investment professionals with decades of international experience.
    • Hired and established a team of professionals in Egypt to expand the operations from the UK to Egypt.
    • Started with the support of the CEO in London, and within six months expanded in hiring and organizational development and established three offices in Cairo. Assets under management were raised to EGP 10 million within the same period.
    Focus areas: Hedge Funds, Startup Funding, Growth Equity, Venture Debt, Venture Funding, Global Operations, Trade Finance, Logistics & Supply Chain, Compliance, Business Models, Fintech Consultant, Fintech, Agile Product Management, Analytics, Data Analytics, Key Performance Indicators (KPIs), Customer Data, Pricing Models, Product Management, Staffing, Recruiting, Chief of Staff, Market Research Analyst, Total Addressable Market (TAM), Market Sizing, Surveys, Competition Research, Market Research, Consumer Packaged Goods (CPG), Beauty Products, Health

  • Operations Coordinator

    2017 - 2018
    Plan International
    • Led the development and monitored the implementation of the operations budget of the program area in line with the approved annual plan.
    • Teamed up with the CO-Operations Department in developing the overall procurement strategy for Plan Egypt and led its rollout at the program area level in full compliance with the relevant policies.
    • Contributed significantly to implementing Plan Egypt’s procurement, HR, and security policies.
    • Collaborated with the program unit operations officers in conducting the requested services for the program area and unit, such as third-party liability, insurance, and fixed assets control.
    Focus areas: Information Logistics, Procurement, Procurement Research, Human Resources (HR), Field Service Management, Project Coordination, Fieldwork, Supervisory, Tender, COO, Global Operations, Logistics & Supply Chain, Compliance, Agile Product Management, Key Performance Indicators (KPIs), Customer Data, Staffing, Recruiting, Chief of Staff

  • Regional Administrative Manager

    2006 - 2017
    TAQA Arabia
    • Awarded the Employee of the Year 2015 due to significant contribution to the team all over the country.
    • Took responsibility for various staff functions for the organization, including office services and support, facilities management, maintenance, purchasing, and security.
    • Oversaw the company's administrative functions, ensuring that all policies and procedures were aligned with the company's goals, and managed teamwork in five cities.
    • Succeeded in different roles and was promoted over 12 years from an accountant to chief accountant, admin section head, and regional administrative manager.
    Focus areas: Accounting, Customer Service Support, Payment Collection, SAP MM, Point of Sale, Administration, Human Resources (HR), Legal, Digital Strategy, Digital Marketing Strategy, Logistics & Supply Chain, Agile Product Management, Analytics, Data Analytics, Key Performance Indicators (KPIs), Customer Data, Pricing Models, Product Management, Staffing, Recruiting, Chief of Staff

  • Management Accountant

    2005 - 2006
    Porcelaina Sanitary Ware
    • Established a documentation cycle in accordance with the Egyptian accounting standards.
    • Registered the company at the governmental authorities such as the labor office, public insurance institutions, and banks.
    • Supervised the daily operations and was responsible for daily bookkeeping and monthly financial and managerial reports.
    • Established and monitored the costing system, evaluated the cost elements, and calculated the prices accordingly.
    Focus areas: Accounting, Administration, Cost Accounting, Customer Data

  • Internal Auditor

    2003 - 2005
    Shell
    • Discovered a fraud case and tracked the logs and records for four years to conclude a final result of thousands of pounds.
    • Managed to implement an advanced accounting system to track, register, and report all accounting entries.
    • Collaborated with the top management team to re-engineer the operations and documentation cycles.
    Focus areas: Auditing, Audits, Accounting

Education

  • Master's Degree in Business Administration (MBA)
    2021 - 2022
    ESLSCA Business School Paris - Cairo, Egypt
  • Bachelor's Degree in Accounting
    1999 - 2003
    Mansoura University - Mansoura, Egypt

Certifications

  • Digital Transformation Leadership MicroMasters Program
    APRIL 2022 - PRESENT
    Boston University | via edX
  • Introduction to Marketing
    NOVEMBER 2016 - PRESENT
    University of Pennsylvania | via Coursera
  • Project Management Professional (PMP)
    SEPTEMBER 2016 - PRESENT
    Amideast
  • Modeling Risk and Realities
    SEPTEMBER 2016 - PRESENT
    University of Pennsylvania | via Coursera
  • Managerial Accounting: Tools for Facilitating and Guiding Business Decisions
    AUGUST 2016 - PRESENT
    University of Illinois | via Coursera
  • Managerial Accounting: Cost Behaviors, Systems, and Analysis
    AUGUST 2016 - PRESENT
    University of Illinois | via Coursera
  • Introduction to Spreadsheets and Models
    JULY 2016 - PRESENT
    University of Pennsylvania | via Coursera
  • Fundamentals of Quantitative Modeling
    JUNE 2016 - PRESENT
    University of Pennsylvania | via Coursera
  • IELTS
    JANUARY 2016 - JANUARY 2019
    British Council
  • Certified Management Accountant (CMA)
    MAY 2014 - PRESENT
    IPA

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