Natasha Levitan

Designer in New York, NY, United States

Member since April 11, 2016

Natasha has over 12 years of experience designing applications for desktop, mobile, and web platforms. Her clients include Goldman Sachs, UBS, JP Morgan Chase, advertising agencies, and startups, giving her a breadth of experience working with a variety of customers. Natasha values innovation and has worked with teams of all sizes.

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Portfolio

Digital Design

CRM-tied Telephone Desktop Application for Analysts
Data Visualization
Intelligent Queue System with Gamification
Goldman Sachs - Support Ticketing System
McKinsey Urban World Web Design
Gazprom - Oil and Gas Journal Russia
Platform Usage Dashboard
- Data Visualization
- Analytics
- Visualization Tools
- CSS
- Qlik Sense
- QlikView
- HTML

Employment

VP User Experience Design
2015 - 2019
JP Morgan Chase
- Designed dashboards and SaaS applications.
Technologies: SaaS, Dashboard Design, InVision, Sketch, Product Design, SaaS Design
User Experience and Design Manager
2017 - 2017
Greenway Solutions LLC (via Toptal)
- Led and managed the web and mobile redesign initiative of a large consumer travel industry brand.
- Oversaw and managed the work of agency vendors and delivery partners.
- Managed the creation of design solutions that clearly and effectively presented concepts to design teams, key business stakeholders, product managers, and engineering.
- Investigated relevant questions using Google Analytics data and analyzed site behaviors, creating reports to drive future design changes.
- Mastered the content delivery and content management processes, in particular Adobe Experience Manager.
- Worked within an Agile development process, improving the delivery process and team structures in a large, complex organization.
- Gained experience working in a direct-to-consumer business.
Technologies: Adobe Experience Manager, Tableau, Google Analytics, Adobe Photoshop, Sketch, InVision
UX Lead Designer
2015 - 2016
Fragomen
- Worked on the UX of a large application.
- Styled Telerik components in HTML/CSS to fit new style direction and look uniform with the rest of the site.
- Worked within Visual Studio with various version control components.
- Performed UAT analysis for the components.
- Led the redesign of an enterprise web application including creating wireframes, prototypes, and user stories.
- Worked with a fully remote team including technical architect, UAT, and product managers across the US.
- Styled application components via HTML and CSS, and verified and validated designs in UAT along with the UAT team.
- Created a better user experience with minimal development time adjustment.
Technologies: CSS, HTML, Microsoft Visual Studio, Adobe Dreamweaver, Sketch, Adobe Photoshop
Lead UX Designer
2015 - 2015
UBS
- Managed several projects, including working with a local team of UX designers and BAs in NY as well as a remote team of visual designers, developers, and business stakeholders in London.
- Gathered requirements from product managers and subject matter experts and translated them into viable design briefs.
- Worked on a project that dealt with data visualization of investment documents. Used knowledge of cognitive theory to visualize financial data and readership data.
- Worked on continuous user testing to improve user experience.
- Worked on a CRM phone application based on a federated Neo model.
- Created storyboards, paper prototypes, and sketches for testing and communicating within the department and business stakeholders.
- Created analytics data visualizations using consumer concepts to apply for niche financial audiences.
- Created abstract concept models to illustrate user journeys, personas, goals, information models, and more.
- Provided developers and business analysts with detail about design concepts through annotations and/or verbal briefings.
Technologies: Data Visualization, Analytics, OmniGraffle, Adobe Photoshop, MacOS
Lead UX Designer
2014 - 2015
Goldman Sachs
- Gained experience designing critical software systems involving innovative methods, including machine learning algorithms, gamification, and neural networks that achieve are popular with users.
- Worked on the creative direction for a firm-wide brand style guide on data visualization.
- Worked on the UI design for data intensive, report-oriented, and transaction-oriented applications.
- Consulted with business development in how to refine the processes of engagement and inspiration throughout the business.
- Gained extensive experience working with local and remote development teams in India and London, and defined the process of incorporating a user-centered design approach into the SDLC.
Technologies: JavaScript, Visio, CSS, HTML, OmniGraffle, Axure
Associate Creative Director
2013 - 2013
15 Degrees Advertising Agency
- Led the design team for user experience of financial products from business requirements to development.
- Created workflows, personas, interaction flows/information architecture, low fidelity mockups, navigational flows, and high fidelity prototypes.
- Developed wireframes with detailed annotations using Axure, functional flows, and UE specifications for simultaneous product releases within my area of responsibility.
- Used Agile Methodology to establish a project schedule and milestones, and was responsible for ensuring deliverables met release and sprint/iteration guidelines.
- Presented to senior business stakeholders.
Technologies: Adobe InDesign, Adobe Photoshop
Lead UX Researcher
2013 - 2013
Moody's Analytics
- Led user experience research of a wide range of the financial rating products in Europe and the US.
- Delivered insights that lead to demonstrable business value, and galvanized user research in the product development.
- Developed user personals, workflows, and presentations.
- Recommended and spearheaded the most appropriate approaches in getting feedback from our audience including participatory design methods, interviews, ethnographic studies, user initiated feedback tools, in-person and remote focus groups, card-sorting exercises, and usability studies off-site, online, or in our lab, as well as quantitative methods.
- Coached team members and managed their performance.
Technologies: Axure, OmniGraffle, Workflow, Interviews, UX Research
Lead UX Designer
2012 - 2013
JP Morgan Chase
- Led the design of user experience for financial products from business requirements to development.
- Created workflows, personas, interaction flows/information architecture, low-fidelity mockups, navigational flows, and high-fidelity prototypes.
- Developed wireframes with detailed annotations using Axure, functional flows, and UE specifications for simultaneous product releases within my area of responsibility.
- Used Agile methodology to establish a project schedule and milestones, and was responsible for ensuring that deliverables met release and sprint/iteration guidelines.
- Presented to senior business stakeholders.
- Conducted user task analysis and analysis of user research results to create seamless experiences for web and desktop applications.
- Collaborated with development teams and technology specialists to drive solutions in order to help deliver an optimal user experience.
- Collaborated with senior leadership, Sales & Marketing, and business stakeholders to gather business and product requirements.
Technologies: Balsamiq, Adobe Illustrator, Adobe Photoshop, Axure
Lead UX Designer
2012 - 2012
IBM and McKinsey
- Conducted requirements and wireframing workshops with stakeholders and developers.
- Created user stories based on functional descriptions.
- Produced clickable prototypes using Axure wireframing and OmniGraffle.
- Created pixel perfect mock-ups for the website.
- Designed the front page McKinsey.com.
- Conducted heuristic evaluation on internal pages.
- Presented findings to the internal team.
- Used CSS to achieve an exceptionally responsive UI design.
- Produced clickable prototypes using Axure, and wireframing using Visio.
- Developed extremely detail-oriented designs, down to pixel-perfect implementation.
Technologies: Adobe Illustrator, OmniGraffle, Axure, Adobe Photoshop
Sr. Information Architect
2011 - 2012
Draft FCB/Interpublic Group
- Developed Information Architecture/UX for several large consumer facing websites, such as the brand “Above The Influence” with an audience of US teenagers.
- Created and revised information architecture documents for Internet, Extranet, and Intranet web sites as well as other online applications.
- Conducted and analyzed stakeholder interviews to understand key success factors for a project.
- Incorporated best practices and valueable insights into the project lifecycle.
- tApplied game-theoretic principles to behavioral and computational systems, with an emphasis on human crowdsourcing.
- Created innovative conceptual designs based on measuring influence, graph theory, and reputation systems.
- Worked on data scraping and data visualization.
- Used Visio, OmniGraffle and produced clickable prototypes using Axure, JavaScript, and HTML5/CSS3.
- Worked on deliverables including, but are not limited to, site maps, wireframes, user task flow charts, personas, user scenarios, and functional requirements.
Technologies: Adobe InDesign, OmniGraffle, Axure, Adobe Photoshop, CSS, HTML

Education

Master's Degree in Software Engineering
2011 - 2018
Harvard University - Cambridge, MA
Bachelor's Degree in Multimedia (Film/TV)
1997 - 2002
San Jose State University - San Jose, California

Experience

User Experience (UX)15 years
UX Design12 years
Axure RP Pro10 years
HTML9 years
Sketch9 years
Data Visualization8 years
CSS6 years
Dashboard Design5 years

Tools

Location

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Designer in New York, NY, United States

Portfolio

Employment

VP User Experience Design

User Experience and Design Manager

UX Lead Designer

Lead UX Designer

Lead UX Designer

Associate Creative Director

Lead UX Researcher

Lead UX Designer

Lead UX Designer

Sr. Information Architect

Education

Experience

Tools

Location