Triond Content Optimization Automation
Automated manual content editing which optimized the process, cut 90% of costs, and increased publishing throughput by x100.
When working on Triond, the content distribution platform had manual editing processes related to content quality as well as optimizations of content structure and metadata. These processes required resources investment of both time and staff.
After initial research had shown costs could be cut down with minimal impact to content quality, I designed and implemented a background automated process of content optimization. This solution allowed them to reduce staff costs by 90% while increasing content publishing throughput and scale by a hundredfold.
Replacement of In-house Code with Third-party Tool
Improved the scalability and resource usage of the company by transforming in-house product usage to a third-party tool.
I identified a bottleneck in the way an XML-feed based product was used and developed in the company. I then researched and suggested an alternative solution, saw to its implementation, and improved the resource usage and scalability of the company.
This product was the primary communication method with marketing partners and even tiny operational changes required hours of developer time and limited the ability of marketing managers to test new ideas or set up new integrations quickly. By identifying this bottleneck and seeing to its removal, the company has gained momentum and focus.
Machine Learning-based Facebook Audience Targeting
Led the product design and development for the data-driven creation of Facebook value-based audience—reducing 50% in CPA.
I designed and implemented a system that integrates the creation of data-driven, value-based targeting audiences directly via the Facebook Marketing API. It also took into account the usage of those audiences on Facebook through a third party marketing tool while also providing a robust way to manage those on the company's back end.
With this new system, the cost per action (CPA) was reduced by 50%, which enabled the company to outrun the competition and allocate more marketing budget to other channels.
Paid Campaign Management for Various Clients
Increased clients' reach and conversion, and drove cost-per-acquisition down across channels through effective strategies, bid, and budget management.
I worked with various clients across several industries, improving their search and social paid campaigns (Google Ads, Bing, Facebook Ads, Twitter, LinkedIn), forming their marketing strategy, directing audience building and tracking, performing keyword research, creative and copy implementation, and constant monitoring and optimizations.
From enterprise construction industry clients through NGOs and healthcare clients all the way to startups and initial product launches, I helped companies achieve their marketing goals and increase their marketing performance.