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Pedro I Bustillo, Finance Expert in Madrid, Spain
Pedro I Bustillo

Finance Expert in Madrid, Spain

Member since March 18, 2021
Pedro is a senior manager with 20+ years of international business and finance experience. He has led finance operations for Fortune 500 companies (Gillette, P&G, and Ideal Standard) and private enterprises in the United States, Europe, Japan, and Latin America, and he has executed numerous business valuations, strategic plans, and end-to-end product pricing analyses. Pedro enjoys consulting and freelancing as a way to help each client take their business to a sustainable path of value creation.
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Career Highlights

Education

Select Certifications

Case studies

Industry Expertise

  • Finance
  • Venture Capital & Private Equity
  • Manufacturing
  • Cosmetics, Beauty Supply & Personal Care Products
  • Retail
  • Freight & Logistics Services
  • eCommerce
  • Financial Modeling

Other Expertise

Employment

  • Teaching Assistant

    2021 - PRESENT
    Self-employed
    • Served as a teaching assistant for the University of Chicago's Machine Learning For Finance programe.
    • Ensured global alumni engagement with the content and practical cases.
    • Sustained momentum and constant interaction among global alumni and the university program.
    Focus areas: Machine Learning, Financial Data Analytics, P&L Forecasting, Statistics, Quantitative Analysis, Financial Analysis, Foreign Exchange, Project Management, Data Analyst, Data Analytics, Python 3, Supervised Machine Learning, Unsupervised Learning, EBITDA

  • Consultant

    2015 - PRESENT
    Self-employed
    • Served as an interim senior finance manager and CFO. Instituted and implemented strategic business cycles, budgets, and finance operations, which drove shareholder value creation.
    • Instituted financial strategies and determined the valuation of a fintech business in Indonesia with projected sales of approximately $500 million. Focused on fostering financial services accessibility, mainly in payments transactions and financing.
    • Established strategic business KPIs and determined the valuation of a company in Singapore that operates with non-fungible tokens (NFT) in the video game market. This is a great business evolution with limitless possibilities.
    • Worked on financial models and projections for JJ&C Investments Ltd, a Hong Kong-based company that manufactures and sells luggage, bags, and related accessories internationally.
    • Designed a three-statement multi-scenario financial model for startups and SMEs, including Trademark Beauty – US-based hair care tool appliances, Pricklee – US-based cactus water drink product, and Autofulfil – Ireland-based fulfillment service.
    Focus areas: P&L Forecasting, Valuation, Pricing Models, Retail & Wholesale, Financial Planning & Analysis (FP&A), Three-statement Modeling, Excel 365, Python, Pandas, Consumer Products, Financial Data Analytics, Revenue Modeling, Finance Strategy, Negotiation, Finance Reports, Financial Modeling, Strategy Planning, Statistics, Quantitative Analysis, Pricing, Logistics, Business Modeling, Business Models, eCommerce, Fundraising, Direct to Consumer (D2C), Forecasting, Financing, Revenue & Expense Projections, Financial Reporting, Price Analysis, Budgeting, SaaS, Debt Financing, Equity Financing, Discounted Cash Flow (DCF), Business Planning, Consumer Packaged Goods (CPG), Customer Lifetime Value, Software as a Service (SaaS), Valuation Modeling, Venture Capital, CFO, Interim CFO, Startups, Early-stage Startups, Capital Raising, Digital Payments, Payment Processing, Growth, Growth Strategy, M&A (Buy-side), Private Equity, Financial Analysis, Fintech, Business Plan Consulting, Pitch Deck Consultant, Reporting, Cash Flow Forecasting, M&A Modeling, Cross-border M&A, Due Diligence, Cost-benefit Analysis, Supply Chain, Financial Forecasting, P&L Analysis, Startup Consulting, Due Diligence Consultant, Profitability Analysis, Accounting, Human Resource Management Systems (HRMS), Human Resources (HR), Team Management, Workforce Analytics, Workforce Management (WFM), Workforce Reduction, Pricing Strategy, Pitch Decks, Market Research & Analysis, Emerging Markets, Currency Exchange, Foreign Currency, Foreign Exchange, Profitability Optimization, Project Management, Data Analyst, Data Analytics, Python 3, Supervised Machine Learning, Unsupervised Learning, Dashboard Design, Key Performance Indicators (KPIs), Financial Controls & Processes, EBITDA, FMCG, Business Analysis, Mergers & Acquisitions (M&A), Performance Management, Startup Funding

  • Financial and Pricing Director

    2011 - 2015
    Juegos de Video Latinoamérica
    • Designed and implemented a multicountry finance and pricing operation for the commercialization of Nintendo in Latin America.
    • Pioneered a transfer price to retail price, thereby lowering global tax rates. This led to a higher EBIT-to-sales ratio and drove JVL’s franchise growth in the region.
    • Integrated global monthly revenue forecasts into the monthly close. Ensured that transfer prices delivered the targeted net income-to-sales ratio for the commercial units (companies classified as minimum business risk).
    Focus areas: Corporate Finance, Transfer Pricing, Revenue Modeling, Financial Closing, Annual Budgets, Retail & Wholesale, Financial Planning & Analysis (FP&A), Three-statement Modeling, Pricing Models, Excel 365, Financial Data Analytics, Geographic Singularities, Finance Strategy, International Trade, P&L Forecasting, Cash Flow, Global Business, Strategy Planning, Finance Reports, Financial Modeling, Pricing, Logistics, Business Modeling, Business Models, eCommerce, Fundraising, Direct to Consumer (D2C), Forecasting, Financing, Revenue & Expense Projections, Financial Reporting, Price Analysis, Budgeting, SaaS, Controller, Debt Financing, Equity Financing, Discounted Cash Flow (DCF), Business Planning, Customer Lifetime Value, Software as a Service (SaaS), Interim Controller, Monthly Close Process, Valuation Modeling, Venture Capital, CFO, Interim CFO, Startups, Early-stage Startups, Capital Raising, Strategy, Digital Payments, Payment Processing, Growth, Growth Strategy, M&A (Buy-side), Private Equity, Business Plan Consulting, Pitch Deck Consultant, Reporting, Cash Flow Forecasting, M&A Modeling, Cross-border M&A, Due Diligence, Cost-benefit Analysis, Activity-based Costing, Supply Chain, Financial Forecasting, P&L Analysis, Startup Consulting, Due Diligence Consultant, Profitability Analysis, Human Resource Management Systems (HRMS), Human Resources (HR), Team Management, Workforce Analytics, Workforce Management (WFM), Workforce Reduction, Pricing Strategy, Pitch Decks, Market Research & Analysis, Emerging Markets, Foreign Currency, Foreign Exchange, Profitability Optimization, Project Management, Data Analyst, Data Analytics, Dashboard Design, Key Performance Indicators (KPIs), Financial Controls & Processes, EBITDA, Business Analysis, Performance Management, Startup Funding

  • Global Director, Financial Planning

    2010 - 2011
    Ideal Standard International
    • Led 2011 strategic plans that enabled the placement of €275 million in secured notes, which financed the global restructuring cost program (primarily factory consolidation).
    • Instituted cash flow projections to face the adverse market reality in Europe driven by lower household income and government capital investments.
    • Coached finance teams at HQ and in European branches to deliver the quarterly business forecast cycle as part of monthly closes, which were delivered one week after the sales cutoff.
    Focus areas: Finance Strategy, Financial Closing, Annual Budgets, P&L Forecasting, Cash Flow, Financial Planning & Analysis (FP&A), Three-statement Modeling, Transfer Pricing, Valuation, Excel 365, Corporate Finance, Manufacturing, Financial Data Analytics, Geographic Singularities, Global Business, Strategy Planning, Finance Reports, Financial Modeling, Logistics, Business Modeling, Business Models, Fundraising, Forecasting, Financing, Revenue & Expense Projections, Financial Reporting, Budgeting, Debt Financing, Equity Financing, Discounted Cash Flow (DCF), Business Planning, Monthly Close Process, Valuation Modeling, Venture Capital, Strategy, Payment Processing, M&A (Buy-side), Private Equity, Business Plan Consulting, Pitch Deck Consultant, Reporting, Public Companies, Cash Flow Forecasting, M&A Modeling, Due Diligence, Cost-benefit Analysis, Activity-based Costing, Supply Chain, Financial Forecasting, P&L Analysis, Due Diligence Consultant, Profitability Analysis, Accounting, Team Management, Pitch Decks, Foreign Currency, Foreign Exchange, Profitability Optimization, Data Analyst, Data Analytics, Dashboard Design, Key Performance Indicators (KPIs), Financial Controls & Processes, EBITDA, Business Analysis, Performance Management

  • Senior Manager, Corporate Financial Planning

    2007 - 2010
    SWIFT
    • Directed and implemented a four-year financial plan (€150 million) that yielded higher worldwide messaging service capacity and lowered operating expenses by €15 million. Drove 3% top-line growth for the €600 million global business.
    • Instituted a monthly, cross-functional KPI, which prevented high deviations from annual targets.
    • Managed a team of 11 senior analysts in Brussels HQ and led cross-functional budget task forces.
    Focus areas: Annual Budgets, Financial Closing, Strategy Planning, Presentations, Finance Reports, Financial Planning & Analysis (FP&A), Three-statement Modeling, Excel 365, Corporate Finance, Financial Data Analytics, Revenue Modeling, Finance Strategy, P&L Forecasting, Cash Flow, Global Business, Financial Modeling, Business Modeling, Business Models, eCommerce, Forecasting, Revenue & Expense Projections, Financial Reporting, Price Analysis, Budgeting, SaaS, Discounted Cash Flow (DCF), Business Planning, Customer Lifetime Value, Software as a Service (SaaS), Interim Controller, Monthly Close Process, Valuation Modeling, Strategy, Digital Payments, Payment Processing, Growth, Growth Strategy, Fintech, Business Plan Consulting, Reporting, Cash Flow Forecasting, Cost-benefit Analysis, Activity-based Costing, Financial Forecasting, P&L Analysis, Profitability Analysis, Accounting, Human Resources (HR), Team Management, Workforce Analytics, Workforce Management (WFM), Emerging Markets, Currency Exchange, Foreign Currency, Foreign Exchange, Profitability Optimization, Project Management, Data Analyst, Dashboard Design, Key Performance Indicators (KPIs), Financial Controls & Processes, EBITDA, FMCG, Business Analysis, Performance Management

  • Head of Global Customers Finance | Financial Controller Caribbean

    2001 - 2007
    P&G
    • Envisioned and implemented global price metrics to measure price divergences among countries and global retailers ($1 billion revenue). Hedged global sales against parallel export exposure of around $400 million.
    • Led the integration of the Gillette and P&G Caribbean Region. Achieved a best-in-class working capital indicator (45 DSO to 60 DPO), expanded sales by 3% to $115 million, and increased the EBIT-to-sales ratio to 48%.
    • Oversaw the integration of business processes in the 2005-2006 merger of Gillette and P&G in the Caribbean region: directed harmonization of trade terms and commercial policies across 10+ major US retailers.
    Focus areas: P&L Forecasting, Pricing Models, Global Business, Consumer Products, Financial Planning & Analysis (FP&A), Three-statement Modeling, Excel 365, International Trade, Corporate Finance, Global Retailers, Geographic Singularities, Retail & Wholesale, Finance Strategy, Financial Modeling, Pricing, Logistics, Business Modeling, Business Models, Forecasting, Revenue & Expense Projections, Financial Reporting, Price Analysis, Budgeting, Controller, Discounted Cash Flow (DCF), Business Planning, Consumer Packaged Goods (CPG), Business Plan Consulting, Interim Controller, Monthly Close Process, Valuation Modeling, Interim CFO, Strategy, Payment Processing, Growth, Growth Strategy, Reporting, Public Companies, Cash Flow Forecasting, M&A Modeling, Cross-border M&A, Due Diligence, Cost-benefit Analysis, Activity-based Costing, Supply Chain, Financial Forecasting, P&L Analysis, Profitability Analysis, Accounting, Human Resource Management Systems (HRMS), Human Resources (HR), Team Management, Workforce Analytics, Workforce Management (WFM), Workforce Reduction, Pricing Strategy, Market Research & Analysis, Emerging Markets, Currency Exchange, Foreign Currency, Foreign Exchange, Profitability Optimization, Data Analyst, Data Analytics, Key Performance Indicators (KPIs), Financial Controls & Processes, EBITDA, FMCG, Business Analysis, Mergers & Acquisitions (M&A), Performance Management

  • Head of Financial Planning, Duracell Europe

    2000 - 2001
    P&G
    • Led the financial planning operation (approximately €750 million in revenue) through the transition toward the European common currency (euro).
    • Benchmarked a three-tier pricing solution across European countries that protected brand equity across European retailers against the euro intro and expanded the top line by 3%.
    • Managed a matrix relationship with finance departments in European countries.
    Focus areas: Annual Budgets, Pricing Models, Presentations, Consumer Products, Financial Planning & Analysis (FP&A), Three-statement Modeling, Excel 365, International Trade, Corporate Finance, Financial Data Analytics, Global Retailers, Geographic Singularities, Revenue Modeling, Finance Strategy, P&L Forecasting, Global Business, Strategy Planning, Retail & Wholesale, Financial Modeling, Pricing, Business Modeling, Forecasting, Revenue & Expense Projections, Financial Reporting, Budgeting, Discounted Cash Flow (DCF), Business Planning, Consumer Packaged Goods (CPG), Business Plan Consulting, Interim Controller, Monthly Close Process, Strategy, Growth Strategy, Financial Analysis, Reporting, Public Companies, Cash Flow Forecasting, Due Diligence, Cost-benefit Analysis, Activity-based Costing, Supply Chain, Financial Forecasting, P&L Analysis, Profitability Analysis, Accounting, Team Management, Workforce Reduction, Pricing Strategy, Foreign Currency, Foreign Exchange, Profitability Optimization, Project Management, Key Performance Indicators (KPIs), Financial Controls & Processes, FMCG, Business Analysis, Performance Management

  • Head of Financial Planning, Gillette Japan

    1998 - 2000
    Gillette Japan
    • Led the financial planning department (approximately $100 million in revenue) during the implementation of SAP; the launch of Mach3, the new shaving product; and the pre-integration financial due diligence for the Gillette-Braun merger.
    • Conceived and implemented the 99 Gillette Japan strategic plan, identified synergies for the merger between Gillette and Braun, and increased the EBIT-to-sales ratio by 10pp.
    • Coached a department of six and enabled the promotion of a senior analyst to an HQ position in Boston.
    Focus areas: Annual Budgets, Merger Benefits, Finance Strategy, Consumer Products, Manufacturing, Financial Planning & Analysis (FP&A), Three-statement Modeling, Valuation, Corporate Finance, Geographic Singularities, P&L Forecasting, Strategy Planning, Finance Reports, Financial Modeling, Forecasting, Revenue & Expense Projections, Financial Reporting, Budgeting, Controller, Discounted Cash Flow (DCF), Business Planning, Consumer Packaged Goods (CPG), Business Plan Consulting, Interim Controller, Monthly Close Process, Strategy, M&A (Buy-side), Financial Analysis, Reporting, Public Companies, Cash Flow Forecasting, M&A Modeling, Cross-border M&A, Cost-benefit Analysis, Activity-based Costing, Financial Forecasting, P&L Analysis, Profitability Analysis, Accounting, Team Management, Workforce Reduction, Currency Exchange, Foreign Currency, Foreign Exchange, Profitability Optimization, Project Management, Key Performance Indicators (KPIs), Financial Controls & Processes, EBITDA, FMCG, Business Analysis, Mergers & Acquisitions (M&A), Performance Management

Education

  • Master's Degree in International Relations
    2003 - 2004
    Tufts University, The Fletcher School of Law and Diplomacy - Medford, MA, USA
  • Bachelor's Degree in Economics
    1988 - 1993
    Universidad Católica - Caracas, Venezuela

Certifications

  • Machine Learning Fundamentals
    JUNE 2019 - PRESENT
    Codecademy
  • Programming with Python
    APRIL 2019 - PRESENT
    Codecademy

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