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Ringae Nuek, Designer in San Francisco, CA, United States
Ringae Nuek

Designer in San Francisco, CA, United States

Member since September 15, 2017
Ringae is a hands-on design lead who’s shipped products at startups and large corporations for 15+ years. She's helped various clients—including Google, the BBC, and Samsung—to identify problems and create coherent design solutions. After launching a mobile banking iOS app, Ringae is looking to do more of what she loves to do: create consumer-facing product designs informed by an understanding of the user and the core business strategy.
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Portfolio

Digital Design
Digital Design

Employment

  • Design Consultant (Design Strategy, UX, Research Lead)

    2017 - PRESENT
    Topology Eyewear
    • Oversaw the product design and user research at Topology, taking them from an early MVP to a solid, consumer-friendly iOS app.
    • Led one-on-one interviews with users and customers to understand user needs and attitudes towards the product. Interviews have ranged from in-person, remote, and in-event during sales pop-ups.
    • Managed the content strategy work focused on creating material to build trust in-app.
    • Ran a one-week intensive Google Design Sprint with senior leadership focused on redesigning the marketing website to improve conversion.
    • Initiated several experiments aimed at improving conversion including changes to the pricing structure and order process.
    Technologies: Principle, Adobe Illustrator, Adobe Photoshop, MURAL, Flinto, Sketch

  • Head of Design

    2016 - 2017
    Varo Money
    • Led design across product and marketing and took Varo from early concept development through to launch in June 2017. The work output included a customer experience map, empathy maps, user flows and interactive prototypes as well as high-fidelity screen designs.
    • Designed a financial-coach chatbot and integrated it into the app. This was a multi-layered challenge that involved creating personality through tone of voice and iconography, as well as the more functional design of the conversational user interface itself. Unlike most chatbots, we had the additional challenge of integrating ours into an app with a standard GUI.
    • Ran codesign workshops with users to understand their needs. These sessions uncovered users' desire for a solution that "just shows me a number" and helps them achieve financial freedom with as little work as possible. This work directly informed the design sprint and final dashboard designs that were the key to making Varo relevant to its customers.
    • Ran a Google Ventures-style weeklong design sprint with C-level stakeholders. This was an intensive week that required a lot of preparation and adaptability. The sprint resulted in the current dashboard design.
    • Built-up the design team, hiring two designers as well as contractors; also managed the team.
    • Was brought on again in 2019 to lead UX for yet-to-be-released mobile apps.
    Technologies: Adobe Illustrator, Zeplin, Flinto, Sketch, iOS
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Education

  • Master's Degree with Distinction in Interaction Design
    2002 - 2002
    Domus Academy - Milan, Italy
  • Bachelor's Degree Cum Laude in International Relations
    1994 - 1998
    Tufts University - Medford, MA, USA

Experience

Location

San Francisco, CA, United States

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