Product Strategy Consultant
2016 - PRESENTHatch Ventures- Helped VC-backed startups and enterprise launch and grow products and focused on developing SaaS and tech-enabled businesses.
- Consulted on B2B and B2C customer acquisition and product strategy.
- Set TAM and target market segments for B2B products.
- Collaborated with the leading lean startup innovation consultancy, Moves the Needle.
- Achieved a 33% improvement in business profitability and developed a product at a startup funded by a $250 million service business.
- Won multiple innovation awards and workshops at Enterprise Innovation.
- Served as a product coach to innovation teams working across a $9 billion customer base.
- Implemented rapid experimentation and identified customer behavior changes.
- Coached teams on how to manage using AARRR funnels and focused on OKRs and leading indicators of growth.
Head of Product Strategy
2020 - 2022Headway- Managed and consulted for venture-backed startups, covering Series A, B, and C.
- Recruited and managed a team of 5 product strategists for venture-backed startups.
- Developed and defined a process to launch new ventures from zero to traction.
- Led the launch of a new B2C SaaS startup and the second product for a healthcare startup funded during Series C.
- Hired by a Series C fintech startup to define the second product's feature sets.
- Created a ready-to-scale video series for Series S startups and a B2B growth framework.
Head of Product
2015 - 2016Pulse Platform at CCI Systems- Led the product innovation for a $250 million company.
- Created a $50 million revenue opportunity and presented it to the CEO and CTO.
- Conceptualized and validated new product market offerings.
- Sold $50,000 in preorder contracts for new product concepts before product investments were made.
- Encouraged and fostered the team's creativity and empowered teams by being outcome-based.
- Implemented OKRs with fast feedback to facilitate the team's progress.
- Collaborated with the sales teams to understand the distribution.
- Transitioned the team from features to customer success outcomes.
Co-founder | Product Manager
2012 - 2016Dynamis Software Corporation- Started, grew, and successfully sold the business to Strategic Buyer.
- Raised $4 million in venture capital.
- Managed the growth stage, Mixpanel, marketing automation, outbound SDRs, HubSpot, and Salesforce CRM.
- Built a sales funnel, implemented A/B testing, and increased conversion rates.
- Achieved a product-market fit.
- Designed a product with the CTO, UX team, and development team.
- Leveraged Outreach.io to increase SDR performance.
- Sized the market with ideal customer profiles; also created prospect rankings with the sales team.
- Performed customer discovery, interviews, onsite visits with clients, and more.
- Managed using LTV:CAC Ratios (by David Skok).
Agile Product Coach
2013 - 2014Resultech- Coached agile product teams.
- Created the continuous delivery strategy.
- Designed the deployment pipelines and stages.
- Automated the regression suites and deployments.
- Handled the digital transformation.