Simon Moolman

Designer in Haarlem, Netherlands

Member since January 24, 2017

Simon has more than 12 years of experience in the creative industry. He became an integral part of agencies, such as MC Saatchi, VML, and Ogilvy—where he led various creative teams. He has worked with the world's largest brands and transformed emerging brands into competitive entities. His focus is interactive and experience design. Simon constantly pursues meaningful storytelling through design that makes a difference in people's lives.

UI Design UX Design Web Design Visual Design Website Redesign Art Direction Web App Design Branding Web App UI Web App UX Responsive Web Design (RWD)Mobile UI Mobile App Design Mobile App UI iOS UI Design Show more

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Portfolio

Digital Design

Heineken
- Product Design
- Campaign Design
- Branding
- App Design
- Social Design
- Wireframing
- App UI
- UX Design
- UI Design
- Web Design
- Art Direction
- Web App Design
- Strategic Design
- Design Thinking
- Social Media Design
- Mobile First
- Responsive Web Design (RWD)
- iOS UI Design
- Android Design Guidelines
- Design Direction
- Web UI Design
- Mobile UI
- Mobile App Design
- Mobile App UI
- Web App UI
- Web App UX
- Visual Design
MC SAATCHI ABEL
- Responsive
- Branding
- Acquisitions
- Responsive UI
- Wireframing
- Storyboarding
- Animation
- Interaction Design (IxD)
- UX Design
- UI Design
- Web Design
- Art Direction
- Strategic Design
- Design Thinking
- Social Media Design
- Mobile First
- Responsive Web Design (RWD)
- iOS UI Design
- Android Design Guidelines
- Design Direction
- Web UI Design
- Mobile UI
- Mobile App Design
- Mobile App UI
- Web App UI
- Web App UX
- Website Redesign
- Visual Design
Tidy Pets
- eCommerce Design
- UI Design
- UX Design
- Responsive Design
- Mobile Design
- Web Shops
- Web Design
- Art Direction
- Digital Branding
- Strategic Design
- Design Thinking
- Social Media Design
- Mobile First
- Responsive Web Design (RWD)
- iOS UI Design
- Android Design Guidelines
- Design Direction
- Web UI Design
- Mobile UI
- Web App UI
- Website Redesign
- Visual Design
Aide: Pitch Project
- Product Design
- Apps
- Information Architecture (IA)
- Branding
- Animation
- Interaction Design (IxD)
- Mobile
- UI Design
- UX Design
- Art Direction
- Web App Design
- Digital Branding
- Strategic Design
- Design Thinking
- Mobile First
- Responsive Web Design (RWD)
- iOS UI Design
- Design Direction
- Web UI Design
- Mobile UI
- Mobile App Design
- Mobile App UI
- Web App UI
- Web App UX
- Visual Design
CoinCentral
- Product Management
- Art Direction
- User Experience (UX)
- User Interface (UI)
- Identity Design
- Information Design
- Responsive UI
- Print Design
- Social Design
- UI Design
- UX Design
- Web Design
- Digital Branding
- Strategic Design
- Design Thinking
- Social Media Design
- Mobile First
- Responsive Web Design (RWD)
- Design Direction
- Web UI Design
- Mobile UI
- Mobile App Design
- Web App UI
- Web App UX
- Visual Design
Johannesburg Stock Exchange
- Branding
- Information Architecture (IA)
- Responsive
- Infographics
- Responsive UI
- Financial Data
- Financial Markets
- UI Design
- UX Design
- Web Design
- Art Direction
- Digital Branding
- Strategic Design
- Design Thinking
- Responsive Web Design (RWD)
- Web UI Design
- Mobile UI
- Web App UI
- Web App UX
- Website Redesign
- Visual Design
RecoMed
- Web App Design
- Health & Wellness
- Responsive
- Branding
- Information Architecture (IA)
- Wireframing
- Health
- UX Design
- UI Design
- Web Design
- Art Direction
- Digital Branding
- Strategic Design
- Design Thinking
- Responsive Web Design (RWD)
- Design Direction
- Web UI Design
- Mobile UI
- Mobile App Design
- Mobile App UI
- Web App UI
- Web App UX
- Website Redesign
- Visual Design
Pierre Cronje
- Creative Direction
- Responsive
- Responsive UI
- Branding
- Museums & Exhibits
- Portfolio Optimization
- Wireframing
- Animation
- UX Design
- UI Design
- Web Design
- Art Direction
- Digital Branding
- Strategic Design
- Design Thinking
- Mobile First
- Responsive Web Design (RWD)
- Design Direction
- Web UI Design
- Mobile UI
- Web App UI
- Website Redesign
- Visual Design

Employment

Senior Interactive Designer | Owner
2015 - PRESENT
Independent Work
- Acted as the interactive art director and owner of a small creative business, servicing various clients: Smirnoff, MWEB, Old Mutual, Distell, Yardley, Heineken, and smaller startup brands.
- Managed my responsibilities: digital design, UI/UX, interaction design, experiential design, activations, strategy, ideation, print design, sound and motion design, and motion storyboarding.
- Expanded the client list through proactive pitch work. Came to appreciate working with smaller brands, such as Pierre Cronje, RecoMed, Axiom Capital, and others.
- Fostered stronger and more personal relationships with clients—better understanding their brand identities.
Technologies: Adobe After Effects, Adobe InDesign, Axure, InVision, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite
Lead Creative | Product Manager
2017 - 2019
CoinCentral
- Designed and conceptualized the CoinCentral identity for print and digital.
- Designed multiple brand product identities, focussing on user acquisition.
- Designed various infographics, supporting brand products and blog content.
- Joined Toptal projects to design and strategize a complete CoinCentral web experience for the web and mobile. Responsibilities included: strategy and planning, UX, UI design, web and mobile, user testing, and prototyping.
- Designed their subscription bases SaaS product, The Crypto Lab. Responsibilities included: strategy and planning, UX, UI design, web and mobile, user testing, and prototyping.
- Designed a host of social media and digital advertising campaigns for the brand's launch and multiple product launches.
- Worked on multiple core product components; infographics, interactive PDFs, interactive currency exchange, mailers, blog, etc.
- Worked on various product sales pages to increase new member acquisitions and current member conversion rates.
- Designed an informative, engaging, and always up-to-date crypto portfolio web/mobile guide, using infographics as a guide for aesthetics.
Technologies: Adobe Experience Design (XD), Zeplin, InVision, Adobe Illustrator, Adobe Photoshop
Lead Designer
2017 - 2019
Upswing Poker (via Toptal)
- Re-evaluated the brand's overall presence through strategic design thinking, aiming to increase brand market traction and product conversion.
- Developed a coherent brand identity to envelop and support all the brand's premium poker products.
- Created various product identities. Designed and strategized product landing pages (web and mobile) with high conversion rates as a key aim.
- Worked on a complete website overhaul. Redesigned the Upswing Poker website starting with content evaluation and review, UX, UI, and user testing (web and mobile).
- Designed multiple social media campaigns and digital advertising media campaigns for product launches and brand awareness.
Technologies: Adobe Experience Design (XD), Zeplin, InVision, Adobe Illustrator, Adobe Photoshop
Lead Creative
2017 - 2017
Sara Chandlee (via Toptal)
- Worked closely with the company CEO to develop and design brand experiences for Sara Chandlee clients.
- Designed and developed various client brand identities.
- Designed various websites for Sara Chandlee clients: UX, UI, web, and mobile.
- Designed brand identity collateral for the SaraChandlee brand.
- Worked on the art direction and photography for various SaraChandlee clients.
Technologies: Adobe Experience Design (XD), Zeplin, InVision, Adobe Illustrator, Adobe Photoshop
Lead Creative
2017 - 2017
Threpsis (via Toptal)
- Created user journeys and UX for an MVP Nutritional app for Threpsis.
- Worked closely with the client to identify target markets.
- Reevaluated and assessed the client's digital brand identity.
- Designed a platform for people that are conscious about their health and diets.
- Designed infographic tables explaining day-to-day meals and menus.
- Created an MVP prototype of the app for their investor presentation.
- Prioritized my time well to deliver a working product prototype within a week; the turnaround time was incredibly tight.
Technologies: Adobe Experience Design (XD), Zeplin, InVision, Adobe Illustrator, Adobe Photoshop
Visual and Product Designer for Marketing
2017 - 2017
Point (via Toptal)
- Designed content for various marketing channels for the Point brand.
- Worked on the brand's identity and user experience.
- Reworked areas of their website and product pages.
- Worked on several social media and ad campaigns promoting new products and features.
- Worked on several presentations, including one Pecha Kucha product.
- Designed various print communication for their traditional communication channels.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Senior Interactive Art Director
2014 - 2016
M&C Saatchi Abel
- Kickstarted and led the digital creative team for a full-service creative agency.
- Led successful digital projects, campaigns, and products for various brands—one of note was a social platform built for Heineken.
- Managed my responsibilities successfully, including the UI/UX, interaction design, experiential design, activations, strategy, ideation, print design, sound and motion design, motion storyboarding, animation design, and digital design.
- Received three local and international honors and awards, including Creative Marketer of the Year for Heineken at Cannes.
- Worked on brands like Pepsi Co., Heineken, Takealot.com, Yardley, Nedbank, MWEB, StreetStore, and others.
Technologies: Adobe After Effects, Adobe InDesign, Axure, InVision, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite
Senior Interactive Art Director
2011 - 2014
VML
- Led the digital creative team for a full-service digital agency. Worked with the best UI/UX teams in South Africa.
- Handled my responsibilities successfully: team management, UI/UX, interaction design, experiential design, activations, strategy, ideation, print design, sound and motion design, motion storyboarding, animation design, and digital design.
- Received over 30 local and international honors and awards, including agency of the year. International honors are rewarded by Cannes Lions, Webby Awards, SXSW, and others.
- Worked on brands like General Motors, Nestlé, The Johannesburg Stock Exchange, Pernod Ricard, Distell, Nedbank, Standard Bank, Vodafone, Metropolitan, Samsung, SAPPI, South Africa Tourism, and others.
Technologies: Adobe After Effects, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Axure, InVision, Adobe Creative Suite
Art Director
2009 - 2011
Ogilvy
- Helped the agency provide full 360-degree services: ATL, BTL, and TTL. Gathered a lot of experience in all these major channels.
- Managed my responsibilities successfully, including print design, sound and motion design, motion storyboarding, animation design, digital design, UI/UX, activations, strategy, and ideation.
- Worked on large brands, such as KFC, Coca-Cola, Bakers, SAB Miller, Sun International, Land Rover, Kellogg's, IBM, BP, Lucozade, Colgate, Audi, and others.
Technologies: Adobe After Effects, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Axure, InVision, Adobe Creative Suite
Designer | Animator
2008 - 2009
Clearwater
- Worked on sound and motion design. The work revolved around television channel branding.
- Worked on brands like MNet, MNet Africa, DSTV, and MTV.
- Handled my responsibilities successfully, including design, sound and motion design, motion storyboarding, animation design, and ideation.
Technologies: Adobe After Effects, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite