Weiyun Hsu

Designer in Taipei, Taiwan

Member since January 25, 2018

For the past seven years, Weiyun has been working as a data-informed UX designer, mainly dealing with complicated, international services that create massive business growth and high user satisfaction. Weiyun's cross-cultural and international experience, working with giant companies, global agencies, and promising startups, has benefited her with a comprehensive perspective on product design.

User Research UX Design Wireframing Information Architecture (IA)Axure RP Pro Visual Design Platform Design Sketch 3 iOS App Design Prototyping Figma Photoshop CC Internet of Things (IoT)Mobile UI UI Design Show more

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Portfolio

Digital Design

The Mobile Insurance Service
- Insurance
- App UX
- Information Architecture (IA)
- Design Guidelines
Crowdfunding Management
- Management Systems
- Information Design
- Crowdfunding
- Complex Web Systems
The Flight Delay Insurance
- App UX
- Insurance
- Travel & Leisure
- Animated Interactions
Help Centre Design
- Responsive Web Design (RWD)
- Travel & Leisure
- Customer Service
- A/B Testing
- Click-through Rates (CTR)
- User Surveys
- Workshops
- Card Sorting
The Payment Introduction
- Fintech
- Desktop
- Information Design
- Landing Page Design
- Design Guidelines
Analytics Service
- Visualization
- Data Analytics
- Management Systems
- Desktop
- B2B
- Prototyping

Employment

Design Lead
2018 - PRESENT
Alfred Labs
- Led the first-ever rebranding project to convey new brand value, increasing the brand identity score by 24%.
- Built up the internal design system to improve productivity, communication, and consistency, which included the customer support system design, the motion detection tutorial design, the loading status design, and the app satisfaction pop-up design.
- Outperformed in increasing 10x the app rating and decreasing the customer support workload by 50%, user complaints by 20%, and the one-star rating of live sessions (by 16% on iOS and 28% on Android).
- Oversaw the user experience and set up key metrics through the user lifetime feedback system.
- Increased premium-user satisfaction and free-user purchase-rate via Zoom optimization.
Technologies: InVision, Sketch, Zeplin, Figma
UX Specialist
2017 - 2017
TigerSpike
- Worked with a professional team of designers from 19 countries to help our client, Emirates Airlines, achieve a better user experience.
- Decreased the customer service cost for Emirates Airlines by self-navigating 80% of users to their needs.
- Oversaw consistency of the website and received compliments via user feedback.
Technologies: User Research, Trello, Sketch, UXPin
Interaction Designer
2014 - 2016
Alipay, Ant Group (Financial Arm of Alibaba)
- Designed a variety of financial products, including the first legitimate crowdfunding platform, the biggest insurance mobile service, and the most popular investment product. I was in charge of the entire user experience design from the structure wireframe to the guideline.
- Created a design that successfully consolidated hundreds of complicated insurance plans and delivered a well-organized website that brought 80% of the users directly to their needs.
- Designed for the first officially authorized equity crowdfunding platform in China, which helped funders achieve their complete funding goals—that was at least 1 million for every case—in a week and saved the application more than 50% of the time (from months to weeks).
- Crafted a design for an entrepreneur-facing financing platform that helped users release their financial products for up to tens of millions of CYN. The visualization dashboard made users know the most profitable financial products to release.
- Constructed a design that successfully promoted a daily-based MMF investment by providing users a well-organized landing page and a visualized daily revenue chart. Our users found frequent investments more manageable with our website.
- Optimized more than ten products based on data and users’ feedback. For instance, I increased active users by organizing an introduction website for Alipay's eight payment methods and increased the conversion rate providing funnel analysis.
Technologies: Hype, Principle, Sketch, Axure

Education

Master's Degree in Industrial Design
2012 - 2014
National Cheng Kung University - Tainan, Taiwan
Bachelor's Degree in Graphic Arts and Communications
2008 - 2012
National Taiwan Normal University - Taipei, Taiwan

Experience

Visual Design7 years
User Research5 years
Information Architecture (IA)3 years
Sketch 33 years
UI Guidelines3 years
Platform Design2 years
Financial Design2 years

Tools

Sketch 3

Location

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