Founder and Principle Consultant
2022 - PRESENTOnyo Marketing- Founded an advisory firm for the legal and professional services industry. Assisted law firms with service design, productization, pricing, lead generation and management, client onboarding, content marketing, and online platforms.
- Built a team of remote legal researchers and content producers to service legal clients.
- Designed best practices around content strategies and lead generation for law firms, centered on alternative legal services.
Operations and Product Consultant
2021 - 2021FlatFee Corporatiom- Helped get the product to launch through extensive iteration and design sprints, business modeling, and customer validation.
- Conducted market research by identifying competitor products, reviewing and testing these, and defining a market position strategy for FlatFee Corp that addressed its strengths and weaknesses relative to competitors.
- Worked with CEO to design pricing and GTM strategy.
Senior Product Manager
2017 - 2021LexisNexis South Africa- Supervised the portfolio of legal information products spanning 30 areas of law.
- Managed a distributed team of developers and content providers.
- Oversaw the product life cycle across the web and mobile platform.
- Initiated and drove a product UX redesign and relaunch.
- Designed and implemented a workflow process for a distributed team.
- Architected the pricing and marketing strategy in conjunction with sales and marketing function.
- Promoted the product through speaking engagements, client demos and PR articles.
- Achieved company leading annual revenue growth over a 4 year rolling period.
Product Manager
2014 - 2016MultiChoice Pty Ltd- Launched a portfolio of country websites with country-specific marketing, self-service functions, and TV guide API integration.
- Launched Android and iOS apps for leading sports news brand.
- Managed the production of an eCommerce store built in Magento.
Product Portfolio Manager
2012 - 2014CQS Technology Holdings- Oversaw a portfolio of software products for the financial services and corporate governance industries.
- Produced tax software suite enabling accountants to bulk load, calculate, and e-file tax submissions for hundreds of clients at a time.
- Supervised the transition from desktop legacy software to a browser-based solution.