Toptal Design Blog

UX designer Pam Nicholls has created video games and augmented reality experiences for companies like Electronic Arts, Ubisoft, and DreamWorks Animation. Here she explores designing for the metaverse and reveals innovative ways to make the user experience more intuitive and accessible.

Mobile app push notifications are powerful engagement tools, but they can be intrusive if not handled correctly. Don’t hit send on your push notification strategy before asking yourself these questions.

Storytelling is a compelling way to communicate brand value—but only if you’re telling stories that resonate with your audience. Find out how to craft authentic brand stories that captivate customers and build lasting loyalty.

Empowering non-researchers to collect client feedback can pave the way to better products and customer retention.

Today’s young adults have enormous buying power, but they’re choosy shoppers with particular tastes. Understanding what drives their purchasing decisions can help you design content that resonates with Gen Z.

Drawing on more than 25 years of design and motion graphics experience, Toptal designer Danny Rubyono explains how he makes enticing promo videos that compel viewers to action.

Design systems increase collaboration, ensure consistency, and accelerate design and development cycles. Toptal product designer Molham Bakir lays out how—and shares insights and tips from his experience building them.

Knowledge workers spend most of their workdays using digital tools. These low-friction UX strategies help reduce techno-stress and increase healthy user engagement.